CONEXPO-CON/AGG 2023 Coming soon。The largest construction trade show in North America — The exhibition area is more than 200 10,000 square feet，1800 An exhibitor，150 There are even more special reports on education. — Will be 2023 Year 3 Month 14Day — 18 Held in Las Vegas, Nevada.。 

As the exhibition approaches，AEM And AEM President, North America, Volvo Construction Equipment, a member company Stephen Roy Had a conversation，So is the latter AEM CE Sectoral CommitteeChairman。Roy Talk about the exhibitors and other exhibitors for Volvo at 2023 Year CONEXPO-CON/AGG On the performance can look forward to the matter.，What he is most looking forward to for the upcoming exhibition.，As well as for device manufacturer，Let the construction industry professionals attending the Las Vegas show this spring know why they are so important.。 

AEM: Leave CONEXPO-CON/AGG There are only a few short months left.，It's been three years since the construction industry last held an exhibition in Las Vegas.。So，At 2023 In the annual exhibition，What are you personally looking forward to most?？

Roy：For me，The exhibition can really emphasize Volvo's presence.，As well as our development process in the period of industry transformation。CONEXPO-CON/AGG Offers a great opportunity.，Show our products、Collect feedback from customers，And interact with our industry partners。  

If you want CONEXPO-CON/AGG Such exhibitions really play a role.，Face-to-face communication is very important.。I think that's why Las Vegas Seats was the perfect venue.。It attracts so many people.，We saw it, too.，The industry has been changing dramatically.，The exhibition will be where people look for the latest and greatest innovations.、And the best environment to learn how to help their business succeed。  

AEM: What does it mean for Volvo to participate in North America's largest trade show?？At the same time，This year，What should one expect from Volvo?？ 

Roy：Volvo sees itself as a change agent in this industry.。Our theme is.“Change starts here.。Always be ready。”So，For Volvo，We hope to participate CONEXPO-CON/AGG，Help explain where we see the industry going and how we can help prepare our customers。 

Of course，We are not the only company with this philosophy，But some of the things we'll be showing at the show will really highlight how Volvo is driving a focus on sustainable power and automation.，And how we can help our customers be more efficient in serving their customers、More successful。We always say，Our goal is for our clients to succeed in their business with their own clients.，This is the approach we have taken.。More specifically，We will own the existing product、A combination of upcoming products and some forward-looking products，As I mentioned before,，These products will illustrate where the industry is headed.。That means focusing on sustainability.，Use of electric motors and other sustainable energy sources。We will show small, compact electrical equipment，And large electrical and diesel hybrid equipment。 

Machine solutions are extremely important to us.，It is also an area that Volvo has always been concerned about.。No doubt about it，The value and importance of the machine itself is also worthy of attention.。But，To maximize productivity and uptime，The machine needs the right solution。So，At 2023 YearCONEXPO-CON/AGG Go，We will showcase a number of telematics and productivity platforms and machine control solutions，Increase productivity and uptime。  

AEM: You mentioned，Volvo will have a lot of things for those who stop to visit your booth.。  We have seen，With the passage of time，Industry exhibitions and events are also evolving、Change and even grow。To ensure CONEXPO-CON/AGG And other exhibitors make full use of the time to interact with your company.，What measures has Volvo taken?？  

Roy：We focus on letting CONEXPO-CON/AGG Activities and exhibitions have become truly valuable experiences.，So when the exhibitors come to our booth,，They can get the right information.，We also have experts who can answer their questions. — We sincerely hope that exhibitors will have a pleasant experience at our booth.。 

But，We don't want to ignore those groups who won't be able to attend the Las Vegas show with us this March.。While there is every reason to expect another record-breaking crop of attendees at the show.，But we also know that，There are probably just as many people who are very interested in the Las Vegas show.，But for various reasons, he was unable to go.。So，We also place a high value on providing valuable virtual experiences。  

AEM: That's right。You can be sure，Many groups in the construction industry will participate in the Las Vegas show.。But there are also many people who are still struggling and considering.，They need to make a decision at this node.。If you can provide a suggestion or idea for its consideration process.，What would you say?？ 

Roy：The exhibition is held every three years.。From 2020 Since it was held in 2000，The technology has changed very significantly.。I think face-to-face communication helps to ensure that the organization really understands where the industry is going.。In addition，As Original Equipment Manufacturer (OEM)，We also want to get feedback from our customers.。We want to hear it，As we continue to develop cutting-edge machinery and solutions to support their fleet and work operations，The difficulties they face and the help we can give them。  

AEM: Let's switch the question a little bit.，We know that exhibitors are very important.，But as far as exhibitors are concerned,，Do you think that for those who decide to hold it every three years? CONEXPO-CON/AGG For companies that make such investments on the Internet.，What is the value proposition?？Why is it so important for the company to present its image at this special exhibition?？ 

Roy：I think this includes several main reasons.。For me，This is a good time.，Can meet and reconnect with customer，Talk face to face about the business at hand，And find out how we can support them。But OEM You also need to reach out to new customers and customer bases.。Construction equipment industry has the characteristics of diversification.。The customers and applications with which we interact today may not have been touched in the past，With zero emissions、Introduction of low noise motor，This situation is becoming more and more obvious.，So，It's great to be able to seize these new opportunities that will bring great value.。  

AEM: For the construction industry and the equipment industry that serves construction customers，This is a very exciting time.。Take this into account，When you look forward to the development of the industry after this exhibition.，What industry trends are you excited about in the future?，In your opinion，CONEXPO-CON/AGG 2023 What trends will be exhibited or displayed?？

Roy：First and foremost,，I believe that customers always want to make sure that they become more efficient.、More sustainable，And ways to get support for their customers。I want，Exhibitors will see，Due to the continuous shortage of labor force，We'll talk about autonomy and remotely operated machines in terms of electrification.。We will continue to focus on how to improve the safety of our machines.、Productivity and uptime。These are all things that customers today agree are very important.，And it will become more important in the future.。

AEM: Is there anything else you want to add?？ 

Roy：One thing is Gold Rush Star vehicles will also participate. CONEXPO-CON/AGG，We will have an electric off-road rally car on display.— UIA World Rally (FIA World Rallycross) Racing organization's entry vehicles，It's very exciting.，Currently we have launched this model in Europe.，Soon to be rolled out worldwide。

Then，Colleagues representing Volvo，I want to say CONEXPO-CON/AGG It's the perfect time.，Drive our industry to show where construction equipment is going and what's on the horizon，At the same time, it also provides a good opportunity for equipment manufacturers supporting the exhibition.，Recognize their efforts in driving change in the construction industry。