January 7, 2023,With“Customer satisfaction is our aim——Adjust the structure•Strengthen the network”The Lovol Heavy Industries 2023 Marketing Business Conference was held in Qingdao.,Agents from all over the country、Customer representatives and others gathered together,Talk about the future together、Conspire for development。
Adjust the structure•Strengthen the network
2022,Overseas markets have maintained rapid growth.,Domestic market continues to be depressed,Lovol Heavy Industries Group overcomes the impact of the cyclical downturn in the market,Continuously improve the backstage support ability and the front desk marketing ability,Double the growth of overseas markets,The domestic market is steadily rising。2023,Lovol Heavy Industries will adhere to science and technology leading、Structural adjustment、Key initiatives such as efficient operation。Speed up the development and introduction of strategic products,Horizontal expansion of product categories,Longitudinally extended product depth;Strengthen brand operation、Product dissemination,Deeply promote service marketing,Continuously promote the adjustment of product structure;Continuously improve product quality,Comprehensively enhance the ability to guarantee orders。As Weichai Group“Whole vehicle driving strategy”Core segment and Weichai Group“Ten Strategic New Engines”,2025,Lovol Heavy Industries will go all out to occupy the market share “Break 10”,Strategic target of sales revenue exceeding 20 billion yuan,Enter the first echelon of the industry,Committed to providing effective product and service solutions to customers around the world。
Strong alliance leads the fourth national track
Core competitive advantage Leading position is more stable
New breakthroughs in overseas high-end markets
The sales volume of China IV products is leading in the industry.
The first 100-ton mining card in ChinaWT160
Resource integration,Gold Hydraulic Power Assembly、AT/HSTHigh-end loader,Core technology leads the industry
Overcome the impact of the cyclical downturn in the market,Give full play to the advantages of group resources,Steadily promote capacity building,Competitive growth achieved
July 2022,Lovol Heavy Industries Group takes the lead in releasing a full range of national four new products,Leading the New Stage of the Fourth National Games!Driven by the strategic engine of Weichai Group's intelligent heavy industry,The market competitiveness of independent gold hydraulic power assembly products has been continuously enhanced.。At the same time, further expand industrial resources.,Strong alliance with Weichai Special Vehicle,Provide comprehensive solutions for customers' mine operations。
Hand in hand, coordinated development and win-win cooperation
In the past year.,We will continue to promote channel construction.,Improve distribution capabilities,Develop service innovation,Implement“Customer satisfaction is our aim”Core values,This business meeting will commend outstanding agents and individuals.,It encourages Lovol Heavy Industries to go hand in hand with the national agents.、Coordinated development、Win-win cooperation。
Mecha Xiaobao Challenge the new peak of fuel saving
This conference is about the 2022 Mecha Xiaobao Challenge.Champion of big fuel consumption competitionAward of certificates and prizes,At the same time, the official licensing ceremony of the four-stage product experience of Lovol Heavy Industries Group was held in 2023.。Specific fuel consumption、Specific efficiency、Than noise,2023 Fuel Consumption Challenge,We look forward to it。
The oath-taking meeting
Chairman Tan Xuguang made a request at the first quarter marketing mobilization meeting.:All Marketing Officers and Soldiers Should Dare to Carry Challenging Indicators,Give full play“If you don't compete for the first place, you will mix again.”Passion,Do things that others can't think of.,Take the road no one else has taken.,Challenge the goal that others dare not challenge.。This business conference is specially held. “Every minute counts,Resolutely win the first quarter marketing battle”Expedition flag-giving ceremony,To achieve the goal for the whole year of 2023“Make a good start、Make a good start!”
The first battle is the decisive battle.,Start is a sprint.。Lovol Heavy Industries will work with all agents.,Gather wisdom and strength,Stimulate unlimited creativity and development power,In-depth practice of customer satisfaction is the core value of our purpose.,Promote youth with the attitude of struggle,Leading the transformation and upgrading of China's construction machinery manufacturing。
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