Chinese people are accustomed to the Spring Festival as the starting point of the year.，As the coordinates of the years and emotional sustenance.，The Spring Festival goes round and round in the lives of the Chinese people.。When the Spring Festival comes，The years are marked，Memories are recorded in the heart.；Every time the wheels pass by，Bring natural gifts to people、The fruits of labor、The hearts of relatives and friends，It also brings real happiness.。

During the Spring Festival of 2023，Sinotruk《New Year's Eve Dinner on Wheels》A series of micro films show warmth，Successfully get out of the circle with strong empathy。The film revolves around the different New Year's Eve dinner of the four protagonists.，It tells the story of several ordinary family reunions.，From All Living Beings under the Background of the Spring Festival，Focus a group of truckers with a beam of light，With the flavor of the year flowing on the road，A tender picture unfolds slowly.……

New Year's Flavor Elements Show Warmth and Inject Strong Humanistic Flavor into Marketing

The New Year's Eve dinner is for every family.“The main play”，In the film，Lao Zhang is good at steamed sea fish.、Sausage made by Xiaomei's mother、Brother Yong's pig killing dish、Reunion dumplings at Sinotruk Service Station……The strong flavor of the year is full of strength.，The taste of hometown in memory is instantly stimulated.。On the other hand，It is the group of truck drivers who guard it.“The flavor of the year”The share of going all out.，Even more moving.。As a commercial vehicle company，Sinotruk has always been committed to creating all-round and efficient models to give back to customers，This time，It also pays tribute to card friends with infectious content works.，Create high quality、Warm brand image。

Logistics transportation is an important part of people's livelihood security.，Is closely related to your life and mine.，It is more about the stability and prosperity of the country.，If road transport is compared to the blood vessels of the national economy,，Then the truck driver is the red blood cell in the blood vessel.，It is the source of vitality.、A transporter of nutrients。The truck drivers drove one by one.“The ship of the land”Travel through the long highway，With diligent work, thousands of families can better enjoy the reunion moment.，Delivering happiness。The film has an insight into the subtleties of people's lives during the Spring Festival.，Through the ordinary family New Year's Eve dinner scene，Reflect the effort and value of truck drivers，Send warmth and energy with sincere expression.，Highlight the humanistic care of Sinotruk brand。

Good content brings its own traffic to play Tik Tok New Year's Eve dinner“Big reward”

Sinotruk through in-depth insight into the truck driver community，Make Content Creation Meaningful，It meets the inner needs of the audience.，Arouse strong resonance。The film draws on the brilliance and fervor of ordinary people.，Detonating flow。《Snatch fresh》《Send warmth》《Sending love》《Gathering fate》Four micro films in the official video number of Sinotruk、Since the release of Tik Tok platform，It has been highly praised by the vast number of netizens.，Sinotruk once again relies on its brand“Soft power”There are a lot of fans。

Warm-hearted peer care all the way

In recent years，The market share of Sinotruk is increasing year by year，2022，It has also won the first place in heavy truck sales and market share.，It has become the backbone of promoting the high-quality development of China's highway transportation.。The leading position in the industry，Do one's duty；Responsibility for enabling transport，It is even more duty-bound。Sinotruk always insists on“Customer satisfaction is our aim”Core values，While winning the favor of the terminal with high-quality products，Never forget the original aspiration，Be with your card friends emotionally。

2022，Sinotruk Passed 3.8 Truck Goddess Festival Activities，Show care and respect to female transporters；6.19 Father's Day，With《Dad，Listen to me.》Original musicMV，Sending my best wishes to the card friends who have become fathers.；When the epidemic swept through，Through“Relatives work together to overcome difficulties”Wait for a series of relief actions.，Work with customers to fight against the epidemic，Overcome the difficulties together；This Spring Festival，Sinotruk《New Year's Eve Dinner on Wheels》Show a unique perspective，Focus on the truck driver community，Infect every ordinary person who struggles for life with warmth。

No matter how big the world is，It's no bigger than life；The wheels are rolling，Measure the long road ahead。The spirit rabbit protects the year，The auspicious signs are obvious，A new reboot in 2023，Sinotruk and Card Friends Walk Side by Side，Keep an ordinary dream together。