CeMAT 2011, the world's leading fair for intralogistics, got under way on May 2nd, in Hanover exhibition centre, Germany. HUNAN SUNWARD INTELLIGENT MACHINERY CO., LTD. exhibited six sets of new products including counterbalance diesel, LPG and electric forklift the first time in CeMAT 2011, in order to display the charms of "Created in China" to the world famous logistics vendors and high-quality professional buyers.

The displayed forklifts were sold out on the first day of the show
A number of the global logistics vendors such as Linde, Toyota, Hyster and system solutions for the service providers attended CeMAT 2011. Rely on good display of forklifts, SUNWARD attracted buyers’ attention from Germany, Russia, Netherlands, Finland, Belgium, Switzerland, Italy, Brazil and Egypt etc. The Belgian guests showed especial interests on SUNWARD electric forklifts. There was heavy traffic on the site for price enquiry, some of visitors signed the purchase agreement with SUNWARD. The six displayed machines were sold out on the first day of the show.
With the strong advantage of independent innovation, SUNWARD insists on the way of differentiation development, every type of forklifts has its prominent characteristic. Equipped with Kubota engine of EURO III of the low emission for off-road machinery and the full cabin, internal combustion forklift SWFD30H, four tons forklift trucks and five tons compact forklift favored by Germany and Spain customers.
SWFE18AC-3F2 is an innovative product based on the automobile design. Its advanced AC driving control system, flexible operation, small turning radius and performance have reached international advanced standards. Its unique and exquisite appearance has won "enterprise innovation" award of FURONG CUP prize, which is an international industry design prize in China.
Germany is the biggest market in Europe machinery market, whose demand for logistics equipment was biggest in the world and the competition in Germany market is very fierce. SUNWARD is the first time to make appearance on the stage of the world’s high-end logistics industry show with the imposing installation of the stand, modern product design, high quality products and professional explanation on site. The well-knowness of SUNWARD brand has been greatly upgraded and it’s also promoted the channels development of European and global dealers effectively.

Inburst international high-end market
Based upon the international market, with its technical R&D advantage, SUNWARD gradually launches high quality internal combustion and electric forklifts, and has exported to more than 20 countries and regions including Europe, South America and North Africa, the Middle East, Southeast Asia, etc. Relying on occident professional agents, SUNWARD exploits the international markets of forklift step by step. As an up-and-coming youngster in forklift industry, SUNWARD attaches great importance to the various international exhibitions, such as BAUMA in Germany, CONEXPO in USA and Canton Fair in China. Through attending the CeMAT 2011, the image of SUNWARD brand was promoted quickly. There are five agents with cooperation willing have been developed at this show, and the overall progress of forklift internationalization drive has been further advanced.
SUNWARD devotes to manufacture the best forklift based on the exquisite internal combustion forklift and the major electric forklift. "Focus on the high-end market is SUNWARD major international strategy, as well as our development of international market was gradually processed" expressed by Mr. Zhang Yunlong, the General Manager of Vehicle Industry Division and the Vice President of SUNWARD. It is noted that the oversea sales of SUNWARD forklift achieves 800 sets according to estimate, and the annual growth rate is more than 70%.

Hold European dealers conference
SUNWARD invited dealers from Germany, Italy, Russia, Switzerland, Norway, Austria and Finland to attend the conference hold in exhibition period. The international sales company of SUNWARD expatiated on further 3-5 years’ development strategic planning of European market, the new products development process, the international after-sales service and spare parts supply etc. Participants affirmed the advantage of SUNWARD, what’s more, spoke highly of SUNWARD forklifts performance and quality. The participants expressed their opinions freely, also, they put forward constructive comments and suggestions for European market development. With an animated and lively discussion, the conference was concluded after a simply and comfortable cocktail party.