On 6th April, XCMG held a Kick-off Ceremony for its Overseas Marketing Service Information Platform at the 2nd-floor multi-function hall.
It is a project of great significance, as in the midst of XCMG’s rapid import and export growth process, the XCMG Import and Export Company, a bridge connecting various main engine plants, overseas distributors and clients, is undertaking great responsibilities in exploring overseas businesses. Against such a background, a mature marketing service platform is essential for the overall business operations on the one hand, and on the other, with consideration to the exploration and development of the overseas business in the short, medium and long term, XCMG will draw up an overall plan covering its major business modules, including that for the customers, markets, sales, services and spare parts in accordance with the demands of XCMG’s main engine plants, Import and Export Company and overseas distributors. In such a way, XCMG will be able to control the internal operations of the Import and Export Company, synchronize the operations of distributors, link up different main engine plants, and eventually achieve data and process integration. The implementation of this project will achieve a highly collaborative operation, improve import and export marketing and services, and enhance operation capability of the overseas distributors.
For XCMG, 2012 is a year of significance. In the overseas marketing and service aspect, the XCMG Import and Export Company will continue to improve its marketing and services and accelerate implementation of its overseas strategy, based on the establishment and improvement of the overseas marketing and service platform.