The highly textured golden and the steady sober gray colors with smooth and simple curve line, fully embody the strength of XCMG. It makes your eyes light up while entering the store house of finished products and seeing the brand-new painted series of excavators. After several months of repeated comparisons and experiments, the external design is finalized and put into the stage of volume switch. In the fierce market competition, external design carries extremely important meanings. An outstanding design can bring pleasant, intimate and anticipating feelings to customers towards the enterprise, so that the brand image can be effectively lifted.
This brand-new coating plan was conceived by professional designing company. The external image which fits XCMG’s characteristic is built, oriented by market demand, fashion trend and integrated with the latest fashionable elements. This plan enriches the molding of excavators’ series, outstands its features and distinctive image.