Since the twelfth five-year plan, Shandong Heavy Industry has been striving for breaking through RMB one hundred billion. Shantui, the member company of Shandong Heavy Industry, accelerates to expand the overseas market. In the first quarter of 2011, Shantui exported over 900 machines, creating a new record.

Facing the increasing competition of overseas market, Shantui mainly adopts three measures to seek new breakthrough. First, integrate overseas marketing. Shantui adopts international market subdivision strategy and diversified marketing modes to expand its popularity. Second, expand business scope. Shantui increases the sales efforts on road machinery and concrete machinery, changing the old sales structure. Third, prevent and control overseas risk.

Source: www.21-sun.com