The other day, Export Department of XCMG received good news, securing an order with 100 sets of dump truck in the Southeast Asian market.
“Gold mining” in overseas market has always been XCMG’s important strategic plan. In order to “gain a firm foothold” in overseas market, XCMG has accelerated the pace of product R&D to launch marketable products, with products covering lots of fields now such as urban construction, environmental sanitation, mine and special vehicle, and it has effectively penetrated into each market segment overseas thanks to rich product lines; in order to avoid product homogeneity, it has carried out a large amount of technological innovation and process improvement for current products to highlight product differentiation, and products to be exported to Southeast Asia this time are just customized to meet individual needs of local customers. Moreover, it has reinforced efforts in overseas service and spare parts supply, has moved service position forward, and has implemented “going out” strategy for service personnel, which has effectively solved problems in such aspects as after-sales service and spare parts supply for exported vehicles.
Also, XCMG has paid much attention to product quality, through strict monitoring on such parts as product development, design, production and inspection. Extremely harsh criteria were adopted for inspection on product quality, and products passed such tests under special environment as extremely high temperature, extremely low temperature and high-altitude road, which has guaranteed reliability and durability of various systems of entire vehicle.
The road of overseas expansion of XCMG is making steady progress by means of the brand’s international influence, its powerful technological R&D strengthen, and high-efficient overseas service guarantee system which is created with all its strength.