XCMG Journeys to Brazil Market again, showing up in M&T Expo
June 20, 2013
International Trade Fair for Construction and Mining Equipment (In short M&T Expo) is held on June 5-8, 2013 at Imigrantes Convention Center in St. Paulo, Brazil. All the equipment exhibited by XCMG’s sales company in St. Paulo during the Expo has been ordered by the clients on the site. This highlights the powerful influence of the brand of XCMG and the further approval of XCMG’s products given by more and more clients in the world.
Brazil M&T Expo is the largest construction machinery expo in scale with the highest international representativeness in Latin America. The exhibition ground of XCMG covers an area of 4,070㎡, occupying 70% of the outdoor venue. 30 star products are exhibited, including the series products of earthmoving machinery, road machinery, hoisting machinery and concrete machinery. What is more, RT70E off-road tyre crane and QY75KN crane make their first appearance in the market of South America, shining out the golden glow of XCMG in the light of flash bulbs.
As the biggest exhibitor in the Expo, the booth of XCMG has attracted lots of local and Latin American clients. The equipment of XCMG is highly praised by many franchisers and clients from Chile, Peru, Uruguay, Venezuela, and Columbia and so on. Numerous intended purchases are reached on the site.
As a leading enterprise representing the industry of China construction machinery in expanding the global presence, XCMG went one step further in its overseas journey in 2012, achieving an annual export of over Dollar 1.3 billion and ranked No. 1 in the export of the same industry for 9 straight years. Brazil is the key market for the globalization of XCMG. In 2012, Brazil’s amount of export broke Dollar 0.13 billion and the market shares of the principal products are still keeping an absolute advantage.
XCMG’s manufacturing base in Brazil with the investment of Dollar 200 million will go into operation this year. Supporting by the localization production, perfect sales network and after-sales service system; catching the opportunity of the infrastructure construction of World Cup and Olympics to expand the sales system and technical support in Brazil and improve the service quality for clients; introducing new products into the market different from that of the competitors; strengthening the direct training for the staff of technology service center by the technicians, XCMG’s sales company in St. Paulo, Brazil will strive for a greater breakthrough in Brazil market; Meanwhile, XCMG St. Paulo will become a center integrated with sales, spare parts and services radiating Brazil and the whole Latin America by means of the close connection of XCMG’s offices in Latin America.