On June 26, the "Press Conference for China's 500 Most Valuable Brands 2013" released by the World Brand Lab (WBL) took place in Beijing. As a result, the estimated value of "Lovol" brand rose 22 percent or 3.822 billion to 21.558 billion yuan from 17.736 billion yuan last year.
According to sources, the total value of "China's Top 500 Most Valuable Brands" stood at 8.102529 trillion yuan, the listed brands are from 27 related industries like food & beverage, textile & clothing, media, information technology, machinery manufacturing, automobile and energy, and the minimum value of the listed brands was 1.536 billion yuan against 1.186 billion yuan last year. In the national brand lineup based on corporate financial analysis, consumer behavior analysis and brand strength analysis, the value of "Lovol" brand has quadrupled from 7.015 billion yuan in 2008 to 21.558 billion yuan in 2013, making "Lovol" one of the fastest-growing brands among domestic brands in terms of brand value in recent years.