Further developing the European Market, Climbing dauntlessly to the Mountain Peak-XCMG Strikes a Brilliant Pose at ROMEXPO
May 20, 2014
It seems that the spring of Romania is several weeks later than that of China. In April, Romania still takes on a scene of the early spring when all woods come back to life. In the green-covered Bucharest, capital of Romania, ROMEXPO was grandly held in the spring drizzle. Posted onto the exterior wall of the circular display hall, XCMG’s oversize product promotion picture was extremely eye-catching, while being set off by the blue sky and drizzle, and four product collections, including loader, roller, and grader etc., drew attention from a lot of customers, who came up to the booth for counseling and negotiation. The next day, all of XCMG exhibits were ordered and purchased by customers.
As a regional exhibition in Eastern Europe that covers such countries as Romania, Moldova, Hungary, Serbia, and Bulgaria, ROMEXPO brought together a lot of international brands like Caterpillar, Komatsu, Volvo, Hitachi, and Case etc., and XCMG is the only Chinese exhibitor at ROMEXPO.
With gradual rejuvenation of European economy and increasing endeavors of XCMG in developing the European market, XCMG’s export in Q1 increased by 80% on a yearly basis, making XCMG become the brand with the highest regional growth rate in the industry. As a result, XCMG became a new growth point against the backdrop of feeble domestic export. By taking advantage of its participation in this exhibition, XCMG Import & Export Co., Ltd, together with XCMG Poland, joined hands with XCMG’s Romania-based dealers to take part in this exhibition, with a view to redoubling its promotion to regional customers and the media in Eastern Europe. That also highlights XCMG’s determination in accelerating its step to develop high-end market in Europe and climbing to the mountain peak.
As a regional exhibition in Eastern Europe that covers such countries as Romania, Moldova, Hungary, Serbia, and Bulgaria, ROMEXPO brought together a lot of international brands like Caterpillar, Komatsu, Volvo, Hitachi, and Case etc., and XCMG is the only Chinese exhibitor at ROMEXPO.
With gradual rejuvenation of European economy and increasing endeavors of XCMG in developing the European market, XCMG’s export in Q1 increased by 80% on a yearly basis, making XCMG become the brand with the highest regional growth rate in the industry. As a result, XCMG became a new growth point against the backdrop of feeble domestic export. By taking advantage of its participation in this exhibition, XCMG Import & Export Co., Ltd, together with XCMG Poland, joined hands with XCMG’s Romania-based dealers to take part in this exhibition, with a view to redoubling its promotion to regional customers and the media in Eastern Europe. That also highlights XCMG’s determination in accelerating its step to develop high-end market in Europe and climbing to the mountain peak.
