On June 25, the World Brand Lab released 2014 rankings of Top-500 Most Valuable Chinese Brands in Beijing. Lovol, with a brand value of 26.498 billion RMB, ranked 76th. Lovol had an increase of 4.94 billion RMB over 2013 and the year on year growth rate is 22.9%.
It's understood that the World Brand Lab is the one of three major generally-recognized brand valuation authorities at present in the world. Since 2004, the rankings of Top-500 Most Valuable Chinese Brands will be released once a year. The rank is relatively highly authoritative and has great reference significance on appraising the corporate brand value variation. In the national lineup of Chinese brand based on analysis on corporate finance, consumer behavior and brand strength, "Lovol" brand value has been showing leap-forward growth. Its brand value has grown nearly 4 times from 7.015 billion RMB in 2008 to 26.498 billion RMB in 2014 in five years. And also, "Lovol" has emerged as one of the domestic brands with fastest growth of brand value in recent years.