From September 8 to 12, 2014, Latin America New Product & Technology Appreciation of Foton Lovol International Heavy Industry Co., Ltd. (Foton Lovol) was held in Santiago, Chile, with the participation of over 100 persons including distributor representatives, terminal customers and journalists from local media. It presented an experience marketing event from the perspectives of product experience, brand experience and service experience. The ceremony for delivering the 1,500th tractor to Chile was staged currently. General Manager Wang Guimin presented the golden key to the 1,500th tractor to the distributor and awards to outstanding distributors.
The event was themed "Decade Gratitude of Foton Lovol--Foton Lovol New Technology Appreciation". Foton Lovol first delivered a three-day "Just for you" service experience training elaborately prepared for distributors, presenting impressive courses and a practice session focused on Foton's tractor technology, structural demonstration via profile aids and online service application experience so as to enrich distributors' product knowledge and sharpen their maintenance skills.
In the ensuing session of product experience, the release conference for upgraded tractors and the ceremony for delivering the 1,500th tractor to the Chilean distributor were held at a Chilean manor. Key products like TB504 and TB704 demonstrated operations such as farm rotary tillage and spraying in the orchard, showing their high operation efficiency and strong power. Customers showed strong interest in Foton Lovol's products, test-drove them and praised them again and again. In the last session of operation performance competition, Foton Lovol's products overwhelmed its competitive products, making distributors and customers fully experience their outstanding performance through observation and test drive.
The event made local distributors keenly feel the reliable performance and perfect after-sales service of Foton Lovol's products, consolidated their confidence in cooperating with Foton Lovol, deepened local customers' understanding of Foton Lovol's products and enhanced brand popularity.