From September 8to 12, 2014, Latin America New Product & Technology Appreciation of FotonLovol International Heavy Industry Co., Ltd. (Foton Lovol) was held in Santiago, Chile,with the participation of over 100 persons including distributorrepresentatives, terminal customers and journalists from local media. Itpresented an experience marketing event from the perspectives of productexperience, brand experience and service experience. The ceremony fordelivering the 1,500th tractor to Chile was staged currently. GeneralManager Wang Guimin presented the golden key to the 1,500th tractor to the distributorand awards to outstanding distributors.
The event was themed "Decade Gratitude ofFoton Lovol--Foton Lovol New Technology Appreciation". Foton Lovol firstdelivered a three-day "Just for you" service experience training elaboratelyprepared for distributors, presenting impressive courses and a practice sessionfocused on Foton's tractor technology, structural demonstration via profileaids and online service application experience so as to enrich distributors'product knowledge and sharpen their maintenance skills.
In the ensuing session of product experience,the release conference for upgraded tractors and the ceremony for deliveringthe 1,500th tractor to the Chilean distributor were held at a Chilean manor.Key products like TB504 and TB704 demonstrated operations such as farm rotarytillage and spraying in the orchard, showing their high operation efficiencyand strong power. Customers showed strong interest in Foton Lovol's products,test-drove them and praised them again and again. In the last session ofoperation performance competition, Foton Lovol's products overwhelmed itscompetitive products, making distributors and customers fully experience theiroutstanding performance through observation and test drive.
The event made local distributors keenly feelthe reliable performance and perfect after-sales service of Foton Lovol'sproducts, consolidated their confidence in cooperating with Foton Lovol,deepened local customers' understanding of Foton Lovol's products and enhancedbrand popularity.