XCMG Shines Its "Custom-made Package" on the Malaysia International Show of Building Materials and Technologies
November 07, 2014
On October 9, 2014 Malaysia International Show of Building Materials & Technologies had its opening ceremony at the Crown Prince Convention and Exhibition Center, Kuala Lumpur. XCMG’s construction tool package including mining trucks, excavators and loaders participated in this exhibition. In particular, the NXG5470DT narrow-body mining truck which is custom-made for the Malaysian market got its spectacular debut.
On the ceremony, Luo Donghai, GM of XCMG’s Automaking Co., Ltd., Hu Xiangyang, Deputy GM of XCMG’s Import & Export Co., Ltd. and Datuk Amar Douglas, minister of Malaysia Commodities Department inaugurated together Jianbang Company, which is XCMG’s local agent. XCMG’s products and promotion videos were great attractions to the local journalists and visitors, which made XCMG’s booth a hottest hit and most beautiful scene.
Many visitors showed a keen interest in XCMG’s mining trucks by nose-to-nose watching and detailed inquiry. Luo Donghai, GM of XCMG Automaking Co., Ltd. gave his professional explanations from multiple angles such as advantages of the product performance, work efficiency, maintenance and life cycle, etc. Hu Xiangyang, Deputy GM of XCMG’s Import & Export Company introduced XCMG's international strategy, overseas service advantages and mining trucks. A visitor, who felt it’s not enough by just a show trip, made his procurement decision for 52 units of XCMG’s mining trucks and 2 digging machines and signs the contract with the agent immediately at the day one of the show. The buyer told people that he needed to buy a number of mining trucks for his mine, but, in the choice of the brand, he was hesitant to make a decision. Only after a careful survey and comparison, especially, the further study on XCMG’s mining trucks in this trip, he could make his decision, a right final decision. In addition, the better news was, at the second day of the show, another couple of buyers rushed into XCMG’s agent booth and put their procurement orders of more than 50 units of such mining trucks. Isn’t it great?
In 2014, some mining truck makers are playing the marketing game by the cut-throat price in Malaysia, trying to undermine the market order. XCMG did not follow them and maintained its win-market-by-high-quality strategy. Thus, XCMG has gained the respect of its Malaysian customers. They answered my call by saying that XCMG’s mining trucks had a higher rate but it was worth for us to put that money on them. In poor and fickle construction conditions, only XCMG’s mining trucks are trustworthy.
