ANGOBEST, Shantui's local dealer in Angola, recently held an open day showcasing the Shantui brand in the capital city of Luanda. On display were Shantui bulldozers, road rollers, loaders, and six types of motor graders. The open day was attended by more than 180 guests, including media representatives, government officials, customers, and other notable figures. The event was a major opportunity to promote the Shantui brand in the region, one which ANGOBEST capitalized on, with dozens of machines sold in contracts worth nearly USD$1.6 million. Included in the orders were 220-horsepower SD22 and SD22F bulldozers, SG18-3 motor graders, and SR20MP vibratory rollers.
At the open day, Shantui worked with ANGOBEST to effectively promote the Shantui brand. To this end, the ANGOBEST staff gave a presentation to the assembled guests communicating Shantui's corporate vision, operational support, sales and service policy, and product information, with VIPs and large customer groups seated prominently. So as to round out the comprehensive promotional effort, the dealer invited the local media to cover the event, including the influential television broadcaster TPA. Already a popular brand for bulldozers and a preferred supplier of equipment to a majority of Angola's engineering projects, Shantui and ANGOBEST hope this open day will help further solidify Shantui's position in the Angola market.
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