XCMG Thrusts into High-end Markets
January 13, 2015
The year of 2014 means repression to heavy construction machine makers. The long expected recovery wasn’t coming, but the tide of crazy mergers and acquisitions receded.Some of them were stagnated and some retired. Nonetheless, XCMG mounted an attack.She accelerated her restructuring and upgrading step and successfully thrust into the high-end markets -- Europe, North America, Oceania, and Japan, where her sales proportion in her total worldwide revenue got rocketed up to 9% approximately from previous year’s 3%.
In Europe, XCMG quickened her market expansion by acquisition, setting up R & D workshops, procurement centers and dealership networks, and westward penetration strategy through Schwing GmbH’s pipelines. XCMG did a good job there for her brand awareness.XCMG’s Poland Office took care of issues of adaptability and CE certification, and had 93 kinds of products in 15 categories included into her CE certified lines.Statistics show, in 2014, XCMG shipped her products to Germany,Sweden,Lithuania,Spain, Bosnia-Herzegovina,Macedonia,Switzerland,Greece,Poland, and Turkey.In Turkey,wherever you are, a XCMG’s service vehicle can reach you within 2 hours. The data of the Chinese Customs show XCMG was at the first place in comparison with other heavy construction machine makers, of which the sales volume to Turkey amountedto $ 22 million, where she has the largest market share and her piling machines enjoy higher prestige than other brands and beat Germany’s Bauer.
In Oceania, XCMG’s service teams were busy and helped customers in adaptations for their loaders, excavators, crawler cranes and off-road tyre cranes. XCMG entered the tepid market of Australia in 2003, and then spent 10 years to conquer the adaptability problems and open a market from a scratch.In 2014, XCMG added 4 top dealers and more than two dozens of dealerships under her flag, having Australia fully covered. Especially, aiming to its mining equipment market, she developed the mining excavators in a working-weight range from 70 to400 tons and mining dump trucks in a loading range from 110 to 300 tons, and setup a relationship with all well-known mining companies.
In North America, XCMG has her R & D center in the United Stateswith a world-class team.In 2014, she added two centers of machine parts, one in New York and another in Orlando, supplying the increased demand and had 100 excavators handed to buyers of the United States in the last two years.
In Japan, XCMG were quickening its step and had her crane trucks, truck-mounted cranes,excavators, towing trucks successfully entered into the market after the first product entering in 2009. The 2014’s sales increased 88% on 2013’s.
As the leader of Chinese construction manufacturers, with its advanced international strategy, strong R&D ability, and excellent global service system, XCMG will lead China’s manufacturing industry to go out the present slump and go to a higher level.
