New Product Program of XCMG Brazil
March 13, 2015
After putting into production in 2014 and having an overall analysis of the Brazilian market, XCMG Brazil manufacturing base has decided the positioning of its products: Targeting at middle- and high-end products, and actively participating in the Brazilian mainstream market competitions. XCMG Brazil will take the Brazilian market as a center, enhancing market surveys and adaptation R & D to implement the strategy.
With this positioning, and with the location advantage of XCMG Brazil Technical Center, XCMG conducted market surveys actively, and made in-depth interaction with its dealers and customers to have a full access to the information of the local demand. At the same time, investigations were carried out on European and American mainstream products, having their technical performances, key parts and components deeply analyzed and compared to get the valuable first-hand information. On the basis of these market surveys, under the guidance of the positioning, and through multiple rounds of discussions, a proposal of 16 new products (include cranes, loaders, excavators, graders, road rollers) came out.
XCMG Brazil manufacturing base will accelerate its pace in R&D of these 16 new products and put them into the Brazilian market as early as possible. They are expected to become the best tools in Brazil's infrastructure construction projects.
