1.We satisfy customer needs in a sustained manner
We are committed to satisfying customer needs. Helping customers succeed is the foundation of our survival and development. We must satisfy the diverse needs of customers in all aspects including products, services and comprehensive solutions. We focus on what our customers care about, satisfy their needs and exceed their expectations with our sincerity, enthusiasm, dedication and innovation, in order to win their hearts and trust.

2.We strive to become the world champion of quality
Our company depends on quality, and our esteem builds on it. We regard world-class quality as our ultimate goal, and take any harm to quality as our greatest shame. We put all our heart and soul into our work and strive to become the world champion of quality with a new industrial spirit that is rational, pragmatic, rigorous and progressive. We firmly believe that excellence in quality is the most important element for a company to lead the world, and a world-class brand will be born in our hands.

3.We are in the habit of pursuing excellence
Excellence is the power of quality, and the pursuit of perfection never ends. We advocate the artisan spirit in pursuit of perfect products and strive to create a world-class brand. We maintain a meticulous and rigorous attitude toward quality, focusing on extraordinary creativity, elaborate designs and exquisite craftsmanship. Bear the idea of making the world a better place in mind, we strive to excel in human resources, management, procedure, products and services, and get ourselves into the habit of pursuing excellence.

4.Zero defects is our quality objective
We pursue the goal of zero defect quality without compromising with anything that fails to meet our quality requirements. We allow for no defect in our systems and processes by adopting a precise and accurate approach based on constant training and systematic learning of knowledge and skills. We implement mistake-proofing management as preventive measures and make sure things are done correctly in the first place. We never take our work as a testing ground and any quality problem is not allowed to make its way to the next process.

5.We constantly review the effectiveness of our systems
We encourage our staff to think from the perspective of the company as entrepreneurs, which is also our work philosophy. We know that more than 90% of quality defects are caused by systems. Problems and their causes need to be identified from the inherent relationships between various systems and processes of the company. We need to take a global view of the situation and make it the common goal and responsibility of every department and staff member to constantly improve our products, processes and systems. We adhere to systematic thinking, scientific methods, standardized management and formalized innovation and stick with the plan-do-check-adjust work cycle to ensure continuous optimization and upgrading for the systems.

6.We attach great importance to the power of standards
World-class standards create world-class quality. We regard standards as law. We formulate world-class quality standards, focusing on methods and codes of conduct and applying them to all processes such as design, production, management, marketing and service. It is our basic duty to act in conformity to standardized workflows. We improve our standards constantly based on data and facts. We make continuous efforts to systematize and specify the standards and implement the standards with the assistance of workflows.

7.We must exercise self quality control
We encourage each staff member to take responsibility in their position and exercise self-initiated quality control. Quality starts with me, and problems end with me. We always regard quality as the most important indicator for evaluating performance, and we employ a scientific and fair evaluation system to reward passion for quality and penalize disregard for quality. Our unremitting pursuit of the highest quality drives every one of our staff to improve.

8.We believe in the wisdom and strength of our team
Many quality problems can only be solved by the collaboration of different sectors, systems or teams. We advocate team work, encourage collaboration and take advantage of collective wisdom to address quality issues. We respect the personality and thoughts of each member and encourage them to discover and solve problems together. We regard suppliers, distributors and related business partners as integral parts of our commitment to quality contained in our company’s value chain. We bring together the world's smartest and strongest team to achieve world-class quality and build a world-class brand.