As an extremely representative area along the “Belt and Road”,the Middle East has always been a  strategic market of XCMG. At the beginning of this year, Wang Min, Chairman of XCMG, led a delegation and paid visits to Iran, United Arab Emirates, Qatar, etc., visited leaders of China’s overseas embassies and consulates as well as  local governmental officials, and held nearly 10 customer communication conferences within 10 days. Chairman Wang Min’s tour in the Middle East is regarded as an important sign of practice by XCMG of China’s “Belt and Road” initiative.

XCMG’s Chairman Wang Min Attending Promotion Conference of XCMG’s Product in Middle East

Recently, XCMG “Belt and Road” Overseas Service Campaign campaign was carried out in six countries in the Middle East, namely Iran, UAE, Qatar, Oman, Saudi Arabia and Iraq respectively. Zhai Kun (Deputy General Manager of XCMG Import and Export Company), Tang Guang (Sales Direcotr of West Asia and North Africa Department of XCMG) and Deputy Sales Director of West Asia and North Africa Department of XCMG went to various countries, organizing and carrying out the activity. Later they visited customers throughout the Middle East, carrying out service activities and providing equipment maintenance services tailored for key customers in order to reward both old and new customers and further enhance their satisfaction. So far, the activity has kicked off throughout Middle East with the whole service campaign implemented campaign in up to 16 countries. 

Zhai Kun (Right), Deputy General Manager of XCMG Import and Export Company, Presenting Iran dealer (Left) with Flag

Launching Ceremony of XCMG’s Service Campaign in Iran

Launching Ceremony of XCMG’s Service Campaign in Oman

Launching Ceremony of XCMG’s Service Campaign in UAE

Launching Ceremony of XCMG’s Service Campaign in Qatar

Launching Ceremony of XCMG’s Service Campaign in Saudi Arabia

XCMG neither let go of any fault nor ignored any claim. It was committed to spreading the spirits of the activity, i.e. “New Silk Road, New Service all over the land of Middle East through practice, therefore it was highly praised by its dealers and users. The dealers even sent a letter of thanks to express their trust and recognition of XCMG’s products and corporate culture.

A thank you letter from the Basra dealer

XCMG has the most  well-developed sales network and the best after-sale service among Chinese construction machinery enterprises in the Middle East. Over the past 26 years, XCMG has always been committed to its objective of  Customer Orientation. At present, XCMG has established 22 retail outlets and 7 service &spare part centers in the Middle East, which enables it to provide a full range of after-sale service support for its customers quickly and timely. XCMG has always attached great importance to the market of Middle East by increasing capital investment and personnel input continuously and by strengthening brand building together with its agents. Over the past years, XCMG has been keeping in the first position among Chinese enterprises within the industry in terms of market share of its products in the Middle East, and has become the leader of China’s construction machinery industry in the Middle East.

As the world’s 8th and China’s largest  construction machinery enterprise, XCMG has more than 280 overseas distributors and its products have been exported to 173 countries and regions. It has established a mature marketing network and service & spare part system around the world. XCMG adheres to regarding quality as life and winning the market with service. In order to respond to China’s “Belt and Road” initiative, XCMG carried out “Belt and Road” overseas service campaign covering more than 20 countries in the region in 2015. It intended to strengthen the establishment of its spare part system for overseas service. It put efforts mainly in three aspects, namely upgrading service system, improving spare part system and enhancing of training system, so as to improve continuously its layout of service spare part outlets and service training mode, and build a world-class Chinese brand.