The world’s premier agricultural machinery exhibition-AGRITECHNICA opened on November 8. The ARBOS featuring the red letter A made its debut. The tractors manufactured on the P5000, P6000, and P7000 platforms were officially released, of which the P5000 series were globally launched.
In the morning of the same day, Lovol held a communication meeting regarding the new ARBOS products of Lovol in the conference room of AGRITECHNICA. Luo Xiwen, academician of Chinese Academy of Engineering, the executive vice president of China Agricultural Mechanization Association, and other leaders of industry associations, Wang Guimin, chairman and general manager of Lovol as well as other relevant leading members attended the communication meeting, at which Wang Guimin introduced ARBOS business structure, main business, operation status, development history, and other basic information and emphasized the performance and characteristics of the newly launched P5000, P6000, and P7000 series tractors as well as the progress of Blue Sky program and Blue Sea program.
Wang Guimin, chairman and general manager of Lovol, said at the communication meeting that ARBOS were pitched at high-end international markets in Europe, North America, and Australia. ARBOS tractors, harvesters, and MaterMacc agricultural machinery would satisfy the demand of customers in these areas; Lovol were primarily pitched at Chinese market, focusing on developing countries while exploring some developed countries. The agricultural machinery were operated under two brands. And ARBOS would be released in China next year.
At the exhibition, Lovol released power-shift tractors manufactured on the P5000, P6000, and P7000 platforms, precision seeders for working together with the tractors, and other agricultural machineries, unfolding the great momentum of ARBOS power-shift tractors with middle-level or high-level horsepower to conquer the world’s markets, manifesting the faith and strength of Lovol to win global market, and demonstrating that domestic agricultural machinery enterprise was competent in exploring the international market.
As a Chinese enterprise at the exhibition, Lovol had an outstanding performance, drew great attention of present audience, and attracted them to gather around its booth. After visiting Lovol booth and major products, the leaders and guests at the communication meeting fully affirmed and highly commented on Lovol’s innovative overseas business growth pattern, and the practice and achievements of “going global” to explore global markets.
Insiders agrees that Lovol have initially fulfilled the strategic arrangements at high-end agricultural market in the world, created a “Gold Industrial Chain” of agricultural machinery enterprise, and remarkably elevated its competitive edges in global market. Looking upwards, it absorbed advanced technologies and applied them to China’s agricultural work and grain production, which plays a positive role in advancing national agricultural mechanization and agricultural modernization, and safeguarding national grain security.
Winners of European Annual Tractor Competition were released at the exhibition. ARBOS won the silver award of European Annual Tractor Competition after competing with the world leading rivalries. It is said that the position of the award of European Annual Tractor Competition in the agricultural machinery industry is equal to the position of Pulitzer in the news circles. Every awarded tractor will be favored and embraced. As the brand based on independent research and development, ARBOS tractor won the silver award in its first participation this year, filling the blank for China’s agricultural machinery brands.