As the important production tools in various industries, agricultural and engineering machinery will play a key role in the development strategy of “One Belt and One Road”. As the pacemaker in the machinery industry, Lovol actively takes part in construction of “One Belt and One Road” in abroad layout, and seizes the initiative to actively look for the hot demands by virtue of the e-commerce platform, so as to expand the global market solidly and orderly.
With constantly improved self-innovation ability and increasingly deepened international layout, Lovol has progressively realized preeminence in science and technology as well as the global key strategic market. In the meantime, it builds the global intelligent management system. The e-commerce website features large information spreading and low cost, without geographic restrictions. Nevertheless, languages and users’ purchase demands vary in those countries along “One Belt and One Road”.
In an attempt to fully take part in political and economic dealings of “One Belt and One Road”, Lovol specially sets the special e-commerce platform for “One Belt and One Road” in English, Arabic, Spanish and Russian respectively upon subdividing the market and finding out the main sales areas and key customers. For this reason, target customers can know more about Lovol and its relevant products, purchase main engine and parts quickly, conduct on-line payment conveniently, and have a real-time understanding of delivery and logistics of their purchased agricultural machinery by the CRM order management system. What’s more, repair parts and damaged components can be found rapidly by the EPC electronic atlas management system. Besides, the development degree of service engineering can be accelerated greatly through the SES system, so as to improve the maintenance service capability of the terminal.
More importantly, Lovol can, with the help of the e-commerce platform, attach importance to the research on policies and regulations beneficial for commerce circulation of agricultural machinery in politics, economics and agriculture of those countries along “One Belt and One Road”. Meanwhile, it can put forward the product improvement suggestions with stronger pertinence and make the staged business activity plan, and formulate and summarize the market development plan, in order to improve the success ratio of project sales and expand the market development space.
Dependent on the e-commerce platform, Lovol has strengthened scientific and technological cooperation with those countries along “One Belt and One Road”. Moreover, it has enhanced construction of the agricultural machinery innovation park and the technology research and development center, as well as improved the technical contents by relying on international scientific research organizations and intermediaries.
In recent years, Lovol has strategically focused on agricultural equipment, engineering machinery, vehicles, finance + Internet, increased input into scientific and technological innovation, improved management and engineering capacities of the system, built the strategic competitiveness, and expanded global development. Up to now, the relevant trade exports from “One Belt and One Road” have taken up to 60% or higher of Lovol’s total export. Based on the existing e-commerce platform, Lovol leads its way out as a pioneer among numerous Chinese brands. Also, it has incubated as the leading brand of off-highway machinery and equipment in the world, becoming the leader in the industry. (Song Bingshan)