Experts discuss China construction machinery “go out” strategy at Bauma China 2016

Experts discuss China construction machinery “go out” strategy at Bauma China 2016

December 01, 2017

On the first day of Bauma China 2016, China-US Expert Senior Level Talks sponsored by SANY E-business center was held at SANY exhibition hall. Experts at home and abroad gathered together to discuss how Chinese construction machinery companies to build international brand and rapidly establish overseas sales network, etc.

forum 222.jpg

SANY’s international course sees a steady development since its officially entrance into international market in 2000. At the same time, SANY gradually attaches more importance to its internationalization and provides more resources support. The international market share has reached to 44% in October of this year. Deng Haijun General Manager of SANY European business unit said.

Deng has experienced a lot for the past 16 years in SANY’s overseas development course. In the previous eight years, we have explored how to adapt to overseas market requirements, so we consistently improve our product quality to meet local requirements and some product features even surpass our competitive brands. Nowadays, our focus is on how to improve our brand image and enlarge brand popularity. After 2012, SANY overseas popularity has been remarkably improved through a series of international events, such as Japan’s Fukushima nuclear power rescue, Chile rescue, purchasing Putzmeister. Therefore, our current task is to improve SANY’s overseas reputation. Advanced technology, thoughtful service, complete parts and good reputation will greatly enhance our market influence.

As for SANY’s brand influence in overseas market, Mr.Charles Russel Yengst, Chairman of Yengst Associate. Inc-a famous think tank, made a commented, “SANY has been known in United States pretty well. It takes a long time for a country such as United State with big companies of Caterpillar and John Deer, that has developed for decades and dominated the business. But the companies such as SANY have walked into such market in their own way from the small market and then grown fast with their quality product, service and dealers network.”

Mr.Chris Hill chief editor of an authoritive magazine Equipment World in North America analyzed the change of brand preference in North American construction machinery market. Branding preference used to be a leading issue for the construction machinery industry and now the equipment has been more about significant features, such as technical applications, work solutions, and also the service capability. The construction machinery equipment business is really a relationship business, that’s a very importance for the dealers and that’s the representative to the customer and the company.

122.jpg

The forum won the recognition of journalists in the construction machinery industry and they approved SANY’s international development. Meanwhile, they also made a further discussion about financial management and post market development etc.

 

 


Featured

XCMG: Six bridges and two engines, XCA400L8 _ 1 is high-tech!

XCMG: Six bridges and two engines, XCA400L8 _ 1 is high-tech!

Set a New National Record, Sinotruk Heavy Truck Export Exceeds 14000 Vehicles in February!

Set a New National Record, Sinotruk Heavy Truck Export Exceeds 14000 Vehicles in February!

Renovation of Patterns? Zhonglian Mining Machine "Customer Activity Day" Officially Opened

Renovation of Patterns? Zhonglian Mining Machine "Customer Activity Day" Officially Opened

Good news of delivery | Batch delivery of 30 SJM 3090F wide-body dump trucks

Good news of delivery | Batch delivery of 30 SJM 3090F wide-body dump trucks

Trending Products

XCMG Official 5m 1000W*2 Hand Push Operated Lifting Telescopic Mobile Metal Halide Lamp Balloon Light Tower

XCMG Official 5m 1000W*2 Hand Push Operated Lifting Telescopic Mobile Metal Halide Lamp Balloon Light Tower

XCMG Official 5m Hand Push Lifting Telescopic Mobile Halogen Lamp Light Tower for Construction Site and Mining

XCMG Official 5m Hand Push Lifting Telescopic Mobile Halogen Lamp Light Tower for Construction Site and Mining

XCMG Factory 9m Hydraulic Mast Diesel Generator Trailer Mobile LED Stadium Light Tower

XCMG Factory 9m Hydraulic Mast Diesel Generator Trailer Mobile LED Stadium Light Tower

XCMG Official 7m China New Mobile Diesel Generator Explosion Proof LED Work Light Tower for Sale

XCMG Official 7m China New Mobile Diesel Generator Explosion Proof LED Work Light Tower for Sale

Engineering Machinery Vocabulary
TO TOP