Volvo CE aims for industry's highest lifecycle values with Volvo Certified Used program
October 15, 2018Volvo Construction Equipment (Volvo CE) has a new strategy for increasing the lifecycle value of its machines, and is leveraging the expertise of its dealer network to take the “guess work” out of buying used equipment. The company is partnering with its dealers to establish Volvo Certified Used centers in North America that will offer Volvo Certified Used and Volvo Certified Engine Ready equipment.
“Volvo CE and its dealer network are staking a claim. We want to provide the construction industry’s highest lifecycle values,” explained Stephen Roy, president of Volvo CE Americas. “That begins with making efficient and reliable equipment that is backed by superior aftermarket support from a great dealer network. Our new Volvo Certified Used program will extend this value proposition into the second life of machines, when they enter the used market, enabling us to leverage our OEM and dealer network expertise to raise machine values and offer an alternative to the auction market.”
