The Spring Festival travel rush begins on January 10 and ends on February 18, 15 days before and 25 days after the festival, a total of 40 days. Shanghai railway bureau introduced ten service measures. Among them, the railway department for the first time implemented the return air emu train fare discount, guide the reverse festival. (china.org.cn, January 7)

Spring Festival travel rush every year, this year is very different. In order to carry out the market-oriented reform, railway authorities began to discount train tickets. Discounting is a way for businesses to stimulate spending by exploiting the subjective illusion that consumers benefit from transactions. Train ticket discount is also a marketing method, but it does not affect it. Win-win & throughout; The efficacy.

In addition to 15 puzhou trains, eight more bullet trains will be added to offer a discount of up to 5.5 percent. For the & other; Win-win & throughout; For travelers on one side, it's a real boon. Same service, less money, why not. Discount trains are usually the return journey of hot trains, which is often “ One vote is hard to come by. The reverse. Discounted tickets, while stimulating people's consumption, also gave urban migrant workers a new impetus to travel in the opposite direction for festivals and family visits. Economic, different reunion two. Passengers as a “ Winners & throughout; One side is really a film. Comedy & throughout; .

Since the railway departments take the initiative to promote the discount policy, it is bound to have a positive interest relationship with its production. Discount trains not only relieve the unbalanced passenger flow before and after the Spring Festival travel, but also improve the utilization rate of return trains. Discount is to change the travel choice of passengers with the lure of actual interests, effectively expanding the market of railway in the transportation industry. Discounting, like improving service quality, not only increases the market share, but also increases the brand effect of the railway. It can be seen that the discount has a positive effect on the railway, both in terms of current profit and long-term development. Railway as a “ Winners & throughout; The other side is also. Great joy & throughout; The ending.

It is not only the support of economic principles, but also the Chinese people's attitude to the discount of tickets that causes the phenomenon and can be effectively promoted. Throughout the Chinese New Year &; The heart of hope. Chinese New Year reunion is people's spiritual sustenance, running for a year's footsteps, looking forward to the family reunion, hear a friend's blessing, a word of care from parents. The Chinese New Year is not only the great wisdom of the Chinese nation and the concept of social ethics, but also an inheritance from generation to generation. Heritage & throughout; Is our spiritual wealth. Ticket discount from the side, but also to the guardian of our spiritual wealth.

So & other; Win-win & throughout; The welfare of the hope that the more the better; The Chinese New Year & other; Comedy & throughout; The more, the better. It is believed that in the near future, with the continuous promotion of market-oriented railway reform, the release of the Bonus & throughout; It will benefit more people and make their travel experience better.

Name: wang bei