Do not allow to induce overload -- XCMG released "532" crane industry marketing self-discipline standards

Do not allow to induce overload -- XCMG released "532" crane industry marketing self-discipline standards

May 22, 2020

almost New Year

as we all know Peace is bliss.

but I don't know when

advocates & other; Overload capacity ”

show & other; To surpass one's peers; Become the truck capital of crane industry

in & other; Super long arm high performance ” , & other Extreme lifting competition ” , & other Stronger counterweight ” Behind the

bloody security incidents were accompanied by

hoisting industry, belonging to high-risk industry safety must come first & & NBSP; & have spent & have spent & have spent all the time, XCMG insists on advocating value marketing, resisting all kinds of irrational competition means and striving to become an “ Hoisting safety ” The strongest advocate and protector. through the joint industry media, local associations, co-sponsored throughout the year “ Guard hoisting safety ” , & other Hoisting safety day ” , & other G + rdquo; And a series of public welfare activities. At the same time, to encourage users “ Safety hoisting, standard hoisting ” Through big data statistics, local association reports, industry experts evaluation, continuous evaluation and promotion. Hoisting safety pole ” , organize and carry out various forms of hoisting safety training, active maintenance actions, etc., to promote the hoisting safety awareness and ability of the whole industry.

& have spent

& have spent & have spent

2018 BMW Shanghai customer summit “ Hoisting safety benchmark award ” Award ceremony & cake; In 2019, in the face of the phenomenon of frequent hoisting safety accidents, sun jianzhong, vice President of XCMG machinery and general manager of XCMG hoisting division, issued warnings and put forward proposals for many times: Manufacturers should assume the responsibility of protecting the hoisting safety, adhere to the inherent safety of products, emphasize marketing restraint, do not reduce costs for short-term interests, do not mislead customers, do not deliberately publicize the overload capacity of products; As a manufacturer, while selling products, it is necessary to strengthen safety training and skill training for operators, and actively advocate and encourage customers and behaviors of safety hoisting and standard hoisting. .

& have spent & have spent

sun jianzhong, vice President of XCMG hoisting division, made an important speech at the 2019 annual meeting of engineering crane association

at the beginning of in 2020, general manager sun jianzhong is working in Leading the strong 2020; XCMG crane new product release conference and China hoisting salon on the strong again emphasize: “ Xu has been ranked first in China's crane industry for 15 consecutive years and second in the world's crane industry for two consecutive years. The crane industry leader who has attracted much attention and expectations must have more self-discipline and practice, and put customer safety and social safety first. Throughout the &;

& have spent & have spent

xugong machinery vice President xugong lifting division general manager sun jianzhong in “ The leader of the strong ” XCMG lifting new product release conference and China hoisting strong salon issued the proposal.

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On January 16, 2020, xugong crane held the first customer meeting of the New Year in wuhan. In the presence of more than a thousand customers, xu mingxian, general manager of the south China sales center of xugong crane, on behalf of all the marketing team and dealer team of the company, solemnly released. Throughout 532 &; crane industry marketing self-discipline standards, and invited industry friends to supervise.

xugong hoisting “ Throughout 532 &; Marketing self-discipline standard

1, 5 are not allowed:

1 it is not allowed to induce or encourage customers to do the limit hoisting test

Limit hoisting including beyond the calibration parameters, and even beyond the national provisions of the safety factor of the conduct of hoisting test, in violation of the "People's Republic of China national standard ISO 12480-1-1997" : crane safety in the use of ldquo; Rated lifting weight ” (v) terms, which specify that; Except for the specific purpose of testing the crane, the rated lifting weight of the crane should not be exceeded. .

this means that the limit test in excess of the rated lifting weight is limited to the overload lifting test required by the manufacturer in the safe area of the plant in order to test the performance of the product.

& have spent & have spent

& have spent

2 do not induce the customer to say. Product overload capability ” , & other Can overload & throughout;

The excessive stress caused by the crane overload operation can cause the wire rope to be broken, the transmission parts to be damaged, the motor to be burnt out, because the braking force is not enough, the brake can not hold the brake and a serious accident occurs.

3 do not allow to generalize, deliberately magnify the counterweight effect, implies “ Strong overload capacity ”

The counterweight is only one part of the crane and ACTS as a stabilizing torque to maintain balance. The weight of counterweight is obtained according to the optimization of related parts of the crane. If the counterweight is too heavy, it may cause the crane strength damage when lifting the weight, such as broken boom, variable spoke cylinder, bent leg cylinder, structural parts cracking, etc.

4 not allowed to exaggerate the function and performance of the crane, all should be realistic

The hoisting performance table of the crane not only provides important hoisting conditions and solutions reference for users in the hoisting process, but also guarantees the hoisting safety margin. Artificial false height labeling lifting weight, compression safety margin, for long-term full load use of the customer is a ldquo; Time bomb; .

5 do not blindly exaggerate the market,

Remind customers to act according to their own conditions

The hoisting market has a periodic fluctuation law. When the quantity of construction and the number of cranes are maintained in a dynamic balance state, the shift fee is more considerable and the sustainable income is more long-term. When marketing, must understand customer crane use experience and company operation, and give professional and rational reminder, to prevent customers because of marketing promotion induction, excessive or irrational investment, investment losses.

2, 3 to be excited:

the crane industry has entered the middle tonnage long boom high performance era, the use of this product, can not be used in the past experience, to generalize. In the past, due to the short arm, small harm, the probability of accidents is low, but once the long arm crane overloads and overturns, not only itself is damaged, more seriously, all objects and people within the scope of the full extension arm are at risk of injury. Therefore, from the perspective of protecting the interests of customers and maintaining the social security order, the marketing personnel shall collect the data and information from the following three aspects during the business negotiation to provide relevant customers with preferential incentives in terms of new products, financing, services and spare parts:

1. To motivate users of zero overload recording vehicles

2, to encourage zero overhaul record vehicle users

3, want to motivate the zero accident record vehicle user & NBSP;

3, 2 to do

XCMG will soon launch a series of new products of long arm frame with high performance, such as the newly released XCT85 and XCT75L6, as well as other new products coming into the market successively. & ndash; 1. Timely communicate with customers about the recent crane accidents, and arouse customers' attention to safe use and crew training 2. Timely train customers about hoisting safety knowledge

supervision phone: 400-001-5678 & NBSP;

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the year 2020 will be the closing year of the 13th five-year strategic plan of our great motherland and the fulfillment of China's first century-old dream. In the New Year, China's crane industry and hoisting industry is bound to usher in greater development. Standing on the new historical starting point, xugong crane will always remember the ldquo; Great responsibility, great path, great achievement ” Adhere to the company's core values “ Protecting customer interests ” Implementation concept, with “ Technology is leading the way, it can't be destroyed. Products made into crafts and more stringent self-discipline, to help the business growth of hoisting users, to maintain the healthy development of the industry.

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