Hyundai Construction Equipment(Hyundai CE), the leader in the infrastructure development market in emerging countries, has successfully received a large-scale order for forklifts.

Hyundai CE announced on September 17 that it received an order for more than 100 forklifts, including 3.3-ton small- to mid-sized forklifts, from Algeria in Northwestern Africa.

The order is attributed to the company’s strategic localized marketing campaigns given the contracted global construction equipment market due to COVID-19. Hyundai CE surpassed last year’s forklift sales in Algeria thanks to such order.

The company expects additional orders for construction equipment, such as excavators and forklifts, to meet the needs of local Algerian customers engaged in government-led infrastructure development.

Having entered the Algerian construction equipment market in 2005, Hyundai CE has built a powerful brand through proactive customer response and quick after-sales service and parts supply. It has remained no. 1 in the sales of excavators in the country for more than ten years.

“We are doing our best to find new customers through proactive sales and fast market response via local dealers and by providing customer support so that they look for Hyundai’s product first for new purchases. We intend to continue our aggressive marketing campaigns targeting the government and public sector as well based on a solid local sales network,” a Hyundai CE official said.

The company is exporting construction equipment and industrial vehicles, such as excavators, wheel loaders, and forklifts, through its network of more than 540 agents and local units in 150 countries, including the United States, Europe, China, and India.

※ Photo: Hyundai CE’s 3.3-ton diesel engine forklift ordered in Algeria