Liebherr has been confronted with this diversity since its establishment in Brazil in 1974. Since then, the company has gathered much experience with its diversified portfolio– from maritime cranes to construction machinery. In the meantime, the two plants - Liebherr Brasil and Liebherr-Aerospace Brasil – count more than 1,000 employees and represent no less than ten of the eleven divisions of the Liebherr Group.

The economic crisis of 2014 hit some of Brazil’s economic sectors hard. However, the rise of the wind industry offered new opportunities, due to the optimal conditions in the country necessary to power wind turbines, like wind speed, for example. “Meanwhile, wind energy has gained a very high relevance, not least because of being one of the most environmentally friendly and economic sources of energy within the energy matrix of the country”, explains Stephan Lausmann, sales director wind at Liebherr-Components AG.

Brazil's growing industrial activity and residential consumption also played an important role in encouraging wind generation. The authorities have made local added value in the production of wind turbines a necessary precondition. It was precisely here that Liebherr saw its chance and opened a new chapter in Latin America.