Successful businesses share common traits.，One of them is honesty and trustworthiness.。For the enterprise，Honesty is a brand，It's credibility.，It's more competitive.。

As the world's leading high-end equipment manufacturing enterprise，The core concept of Zoomlion's corporate culture is“Sincere without interest，Bo Hou You yuan”，In which“Sincere without interest”It reflects the integrity attitude of Zoomlion.。Enterprise integrity is most directly reflected in product quality and service.。Initial stage of starting a business，The story of Zoomlion's resolute recovery of the first generation of concrete pumps is the best interpretation of Zoomlion's integrity concept.。

1992，Establishment of Zoomlion，The first generation of products was manufactured in the following year.——HBT40 concrete delivery pump，It has opened a new era for China's concrete conveying machinery to develop from import to domestic independent intellectual property rights.。

△The first pump of Zoomlion

1993，When the first generation product is sold，Concrete pump was still a new thing in China at that time.，Market acceptance is not high。The sales staff of Zoomlion went to the construction site frequently.，Live Demo、Active Service，Tell the customer in detail how to use it、How to install and debug、And pumping efficiency different from the traditional method.，Win the trust of customers，Quickly opened up the market，In that year, the company achieved an output value of 4 million yuan.、Profits and taxes 2.3 million yuan。

1994，The delivery pump market of Zoomlion is very popular.。But right now.，Chairman Zhan Chunxin made a surprising decision.：“Stop production！Don't do it anymore，No longer for sale，Calm down and make the second generation products.。”

The reason for this，It is because the design of the first generation of products is not perfect.，When the products arrive at the construction site, they need to run in with the extensive construction site at that time.，Successively received equipment maintenance requests from customers。

Imperfect product design，But the market is booming.，Should production continue？

China at that time，Hot construction sites are everywhere.，Construction machinery products are in short supply.，You have to queue up to pay the product advance to Zoomlion.，An advance payment of one hundred thousand yuan per set，There are ten that have already paid the deposit.，Each product sells for hundreds of thousands of yuan.。In the company's endless stream of orders.，The shutdown not only means“The silver in hand was wasted.”，Moreover, the cost in the early stage will also bring pressure to the new enterprises.。In addition，The company already has dozens of employees.，If all production is stopped for research and development,，The daily expenses alone are not a small expenditure.。So.，There is a lot of discussion in the company.。

Chairman Zhan Chunxin is very firm.，Say with certainty∶“It worked.，Take credit to everyone.；It failed.，I shoulder the responsibility alone.！”

So.，Zhan Chunxin, chairman of the board, led the scientific researchers to devote themselves to technological improvement.，Upgrading product process，Six months later.，The new product rolled off the production line smoothly.。At this time，The first thing Zoomlion did，Is to replace the first generation of products for customers free of charge.。

This one.“Stop Production Storm”Let the market be honest with Zoomlion、Responsible for a personal experience.，Won the respect and trust of customers，Sales of the company's products have risen sharply.。By the end of the year，The company has not only filled the gap brought about by the previous shutdown.“Deficit”，It also realized profits and taxes of 13 million yuan.。Zoomlion's persistence and adherence to integrity、Responsibility for customers and the market is also spreading in the industry.，The products are gradually sold at home and abroad.。

△Zhonglian Zhongke Pump Wang Zhujian Jingji Building，WillC120 ultra high performance concrete pumped to 417m height

Since its birth，Honesty、Responsible attitude and spirit，It is already the corporate character of Zoomlion.。On the decision to stop production in that year，Chairman Zhan Chunxin said with emotion.：“Can the enterprise be a century-old shop?，The key lies in whether the people who do business have a sense of responsibility.。A man without a sense of responsibility，There is no way to talk about making money continuously.。It's all a one-shot deal.，How does it last?？If we hadn't made up our minds to stop production and engage in research and development，Zoomlion would not have the scale and performance it has today.！”

30 years of development practice，Honesty、Responsible for the blood that has long been engraved in Zoomlion。In the meantime，This philosophy and culture also keeps the company on the right track.、Standardized Management，Finally harvested the hearts of the people.、Won a good reputation.。Nowadays，Zoomlion at the age of 30，And will always abide by it.“Makoto”The cornerstone of the concept.，Committed to building the equipment manufacturing industry“Century-old shop”，Towards a broader future。