How to evaluate the success of an enterprise's internationalization?，Some people value the export rate of products.，Some people regard the size of an enterprise's international territory as a criterion for judging.，Some people are concerned about the proportion of foreign employees.……

True，It is difficult to have a standard answer to this question.，But today，How to adapt to the international tide，Resisting risks and challenges，It is very important for the global international enterprises.。From marching into the deep blue to surpassing the blue，For twenty years，Liugong's journey to the sea shows the characteristics of the growth of Chinese-style multinational companies.：With“Grind one's teeth”The tenacity of persistence，Face difficulties with an open and inclusive attitude，Grasp actively“The Belt and Road”“RCEP” Wait for the opportunity，Assist“A great power weighs heavily”Go to sea strongly。

Unprecedented changes in a century，Liugong's overseas market continues to develop：2021，Liugong's overseas complete machine sales increased by 70% year on year%Above；The first half of this year，Liugong's sales revenue achieved the best half-year performance in the history of international business，Despite the overall decline in the domestic market，But Liugong's overseas market is against the wind.，Show more strength，Engineer Liu, a giant ship, is moving forward by waves.。

PART01Chasing waves：Grab the beach“The Belt and Road”

“The Belt and Road”，Construction machinery is a battleground。

2021，The novel coronavirus epidemic continues to spread globally.。The port is closed，Logistics impassability，Engineer Liu also suffered.“Transportation is difficult”：The transport channel of about 40 loaders originally scheduled to be sent to Kazakhstan by road was blocked.。How to ensure that the goods are not delayed，How to control transport costs while ensuring efficiency？

 

Morning of May 18, 2021，First trip to Guangxi（Liuzhou—Moscow）The China-Europe train left with more than 60 sets of Liugong equipment.，The total travel is about 1.10,000 kilometers。“Central European train（Liuzhou—Moscow）The opening of，Compared with Liugong's traditional marine shipment、Trailer transport to Moscow，Save at least 2 more weeks of shipping time，Unload goods along the way by railway，There are also some benefits in terms of cost optimization.。”Luo Guobing, vice president of Guangxi Liugong Machinery Co., Ltd.。

 

Not only let the product go out.，More importantly, the service should be delivered.。“LiuGong CARE” The service brand relies on the service ability of quick response.、Professional and reliable service quality.“The Belt and Road”。In Kyrgyzstan，It took them only five days to complete the installation of cold start devices of designated brands.，Refresh“Engineer Liu's speed”；In Kazakhstan，They provide professional training for operators of unskilled equipment on the spot.，Resolve customer problems in a timely manner；In Pakistan，They completed the replacement of parts of a bulldozer in the absence of professional maintenance tools.，Fight from day to night……

“The Belt and Road”It is an opportunity for Liugong to lay out the world.，Since this initiative was put forward in 2015.，Engineer Liu is here“The Belt and Road”The business coverage in the countries along the route exceeds 90 percent%，Grab“The Belt and Road”，Inject strong momentum into Liugong's internationalization。

PART02Sail：LayoutRCEP

This year it isRCEP The first year of entry into force，Standing in the open development of member countries in the region、Before the Historical Opportunity of Strengthening Local Economic and Trade Cooperation，Liugong also ushered in a new round of opening up.。

In April this year，Departure of the First Train of Liugong China-Vietnam Cross-border Train；July，132 sets of Liugong equipment lined up in Qinzhou Port，Ride“COSCO Jinggangshan”Two rounds were successfully exported to Australia and Indonesia.RCEP Member States，This is Engineer Liu's active hug.RCEP A vivid epitome of new opportunities。

 

As an important market for China's export of mechanical and electrical products.，RCEP The region is also one of Liugong's core overseas markets.。August 11，Guangxi Liugong Machinery Co., Ltd. was recognized by Nanning Customs as《Regional Comprehensive Economic Partnership Agreement》（RCEP）Approved exporters under，You can enjoy the preferential tariff of the FTA at any time.，Easier trade arrangements，The international competitiveness of new energy products has been further enhanced.。August 21，Liugong Machinery Thailand Co., Ltd. officially opened in Ayutthaya。

Only by taking advantage of the situation，In order to win。Hold onRCEP Engineer Liu of Opportunity，In the future, it will continue to improve the marketing of overseas subsidiaries.、Manufacture、Finance lease、Aftermarket、Product adaptability and other capabilities，Deepening the value chain of global industrial chain，Forging more advantageous core competitiveness。

PART03A long voyage：Sail to the depths of the blue sea

20 years ago，“Build an open、International Engineer Liu”Put forward the slogan，Liugong took the lead in exploring the international market with the advantage of three years earlier than its peers.；Today，Domestic brands compete one after another，When a hundred flowers blossom，Liugong's internationalization strategy is being further implemented.。

Large-scale、Electric products continue to go abroad，New products are actively introduced into high-end markets in Europe and the United States.，Engineer Liu's road to conquer the Blue Sea is fast and steady.。Liugong's largest loader——8128HSanjin Mongolian Market，Show one's majesty in the large open-pit coal mine；On a nickel mine production base in Indonesia，856E-MAXContinuous high-frequency operation of electric loader，It is favored by customers；915FCR、922FExcavator、StageV890H New products such as wheel loaders are unveiled at the European exhibition；Several Famous Construction Machinery Exhibitions in the World，Engineer Liu reloaded to attend，Shine the whole audience……From“Walk out”To“Walk in”And then to“Walk up”，Crouching at the production site from the equipment，Then to all kinds of extreme working conditions.，Liugong for 20 years，Ushered in a magnificent turn。

  

“Go for it，Bicycle becomes a motorcycle”This is a sentence that Liuzhou people often talk about.，Dare to fight and dare to rush，He is the soul of Engineer Liu.，It is also the brand of Liu workers.。Looking back on twenty years at sea，Engineer Liu is there all the time.“Beats”，Leap from 120 sets of equipment exported in 2002 to more than 16000 in 2021，From Single Export Loader，To achieve overseas sales of the whole product line，From 10 brave people in Casablanca to more than 1800 global talent teams，It has condensed the sweat and painstaking efforts of countless overseas people from Liugong.。

The wind rises at the end of the duckweed.，Now is the right time to set sail.，Engineer Liu's internationalization has gone through 20 years.，But it's just the beginning.……