Jungheinrich | Intra-Logistics Brand for the Future

Jungheinrich | Intra-Logistics Brand for the Future

September 06, 2022

“We are a pioneer in internal logistics”——Eternal Power and Brand AmbassadorNico RosbergJointly launch a global brand campaign on the theme of innovation。

 

Launch digital branding campaigns simultaneously on five continents

Sustainability Entrepreneur and Formula One World ChampionNico RosbergServe as a brand ambassador

The campaign aims to increase global brand awareness and position Jungheinrich as an attractive employer

Be a pioneer——This has been rooted in the genes of the eternal force.。

For nearly 70 years.,The Group has been developing and producing forward-looking solutions for intralogistics。Now,Jungheinrich is also blazing a new trail in marketing.。Vice President of Marketing, JungheinrichLinda DuffyExplain:

As a traditional brand,We must constantly reinvent ourselves and drive innovation.。This does not only apply to our products.,It also applies to our brand communication。So,We willFor the first time, digital brand activities were launched simultaneously on five continents.。

 

Focus on pioneering spirit and authentic brand personality

 

Claim“We are the pioneers of internal logistics.”'s Digital campaign aims to increase Jungheinrich's brand awareness,Especially among digital-savvy customers.,At the same time, the eternal force is displayed asDrive future themes of innovation and attractive employer automation、Electrification and sustainability。

 

Vice President of Marketing, JungheinrichLinda DuffyKeep talking:

 

“ 

This event shows who we are and what we are looking for:Talents aiming at shaping the future of internal logistics。

 

Brand Ambassador of JungheinrichNico RosbergProvide support。The Sustainable Entrepreneur,Not just the 2016 Formula One world champion.,It's also a green technology festival.(A global platform for future technologies)Co-founder of。

 

NicoPassionate about innovative and forward-looking topics,This is very consistent with the eternal force.。We hope to work together to develop our pioneering spirit.,Further pass on our ideas for a sustainable warehouse of the future。Jungheinrich is a future-oriented internal logistics brand,We want to position it this way.。

 

Jungheinrich also consciously relies on its own team of employees to do this.。Vice President of Marketing, JungheinrichLinda DuffyExpress:

 

“ 

Colleagues around the world are important multipliers,They interact with clients and potential new talent on a daily basis.,And turn our brand promise into reality.。

 

Internal Logistics Brand for the Future

 

So,Sustainability、Topics such as efficient and climate-friendly drive technology and intelligent networking and automation of warehouse processes were at the heart of the event。

 

Jungheinrich's pioneering role in the intralogistics industry in the field of lithium battery technology,Its comprehensive expertise in electric vehicles and integrated energy systems,And artificial intelligence solutions for warehouse and fleet management,All highlight the company's innovation and sustainability expertise。

 

Sustainability is deeply rooted in Eternity's corporate culture.,It is our mission to be socially responsible while using our resources。We need to stimulate our potential.,Explore the road less traveled,Dare to make new attempts.。‘Internal Logistics Pioneer’It is this spirit that the activities convey.。

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