In the territory of China's construction machinery industry，Qianlima Machinery Supply Chain Co., Ltd. has a unique label.。

Twenty years，From China's first green chain service provider of construction machinery to China's first supply chain platform of construction machinery，Take Dongxihu District as the core stronghold，It resonates with the construction and development of the times，The service scope covers the national construction machinery market.，Marching into the first phalanx of domestic construction machinery aftermarket service industry。

Start from agency sales，Then to enter the Internet industry as a traditional industry practitioner.，“Never be a wait-maker.”，Become a creed written on the way forward for the enterprise。

01 Enter the game：In construction machinery“Start”Period aims at industry gap

○ Construction machinery parked on Qianlima Headquarters Square。

April 2002，The Pepsi-Cola Beverage Factory, which has settled in the East and West Lake for six years, ushered in“New neighbor”。South Korean Daewoo construction machinery and equipment were transported into the next door.，In this area where food processing enterprises gather.，This one“Wuhan Qianlima Construction Machinery Co Ltd”Particularly conspicuous。

4 months later，Official Reply of the Ministry of Agriculture to the People's Government of Hubei Province，Agree to set up Wuhan Food Industry Processing Zone in Dongxihu District of Wuhan City，This is the first national food industry processing zone in China.。The park is springing up like bamboo shoots after a spring rain，The construction site is very hot.，Excavators are busy shuttling among them.。

Settled in Dongxihu for less than a year，Sales orders of Qianlima increase sharply，Gain a firm foothold in the industry at the fastest speed。

○ Construction machinery parked on Qianlima Headquarters Square。

“‘Rise against the wind’It is the key word for the development of construction machinery industry.，It is closely related to engineering construction.。‘Follow the crowd’It is one of the typical characteristics of the early development of the industry.，But there is no way out with the tide.。”Yang Yihua, chairman of Qianlima Machinery Supply Chain, recalls，2002 is the starting year of China's construction machinery industry.，Its market growth rate、The development of the economic situation is surprising.，Construction machinery manufacturing enterprises have piled into the market.，However, Yang Yihua put his eyes on it.“Aftermarket”Channel is in the gap of this industry.。

Yang Yihua has been engaged in sales for 6 years in Daewoo Heavy Industries Group of Korea.，In his opinion，After the reform and opening up, the domestic construction machinery market is a blue sea.，But demand is still dependent on imports.，The biggest problem faced by imported products in China is sales channels and after-sales.，Occupy“Aftermarket”Advantage，It can take the lead in occupying a place in the time lag of the development of the domestic construction machinery industry.。

2002，Born in Hubei, Yang Yihua returned to his hometown with a dream of starting a business.。At that time，Three Gorges Project、South-to-North Water Diversion Project、Power transmission from west to east、West-East Gas Transmission Project、Phase II transformation of rural power grid、Urban network reconstruction and other projects are under construction.，Bridge、Infrastructure such as highways has been improved accordingly.，Hubei, located in the central hub, has become“Hundreds of rivers meet”The land of。

It was at this time that Dongxihu District came into Yang Yihua's sight.，The process of urbanization has been accelerated，All kinds of economic parks have developed rapidly.，The logistics industry gathers，It is also the main traffic exit in the northwest of Wuhan.，Connected with nine major traffic arteries，The son falls here，It is richly endowed by nature。

○ Construction machinery parked on Qianlima Headquarters Square。

Acquire the products of foreign high-quality manufacturers，Starting from the East and West Lake, the marketing outlets are dotted all over Hubei to form a network.，The profit model has gradually increased the proportion of the post-market in the company's profits from pure sales.、Strengthen spare parts sales、Strengthen maintenance income，Continuously enhance the customer stickiness of Qianlima in the market。

Today, Qianlima has built a multi-brand sales and operation service network covering many new retail stores and cooperative stores in five provinces, one city and three countries.，It is distributed in Hubei、Xinjiang、Szechwan、Guangxi、Shanxi、Chongqing and Kazakhstan in Central Asia、Uzbekistan、Russia，More than 50,000 direct customers。

02Break through：Take the lead in starting“The Internet+”Complete the supply chain layout through transformation

2015，Qianlima, which changed its name several times, was finally named“Qianlima Machinery Supply Chain Co., Ltd.”，“Supply chain”After two years of deliberation, these three words were finally finalized.，This also means a swift horse.“The Internet+”The dawn of transformation is becoming clearer and clearer.。

From 2012 to 2015，Yang Yihua used it“Cold winter period”To describe the construction machinery industry in this period.。He told reporters，Starting in the second half of 2012，With real estate、The slowdown and delay of infrastructure projects such as road and bridge construction，“China's Construction Machinery Sales Have Farewell to the Era of Rapid Growth，Supply Chain Model Becomes a New Profit Growth Point，That is, the industrial chain of the back-end service market is expanding.。”

○ Qianlima Headquarters Building。

2013，Smart phones are popular、3GNetwork popularization，“The Internet+”Become a new word of the times。A swift horse takes the initiative，Enter the Internet industry as a traditional industry practitioner，Two years to test the water、Layout。2015，Qianlima was officially renamed“Qianlima Machinery Supply Chain Co., Ltd.”，“Pony, fix it”APPCome out of nowhere，Become the first national construction machinery aftermarket service intelligence platform。

“Mechanical after-sales service has its particularity.，Because of the large mechanical volume、The shape is large，Failure usually occurs during operation，Therefore, it cannot be transported to the repair shop for repair.，Customers need fast, on-site service，The optimal repair radius is 50 km.。”Qianlima Chief Digital Officer Deng Hailin explained.，“Pony, fix it”It was born out of this actual demand.。

August，A crane broke down at a road and bridge construction site in Macheng.，The person in charge of the construction site opens“Pony, fix it”One-click repair of mini program，Maintenance personnel contacted him within ten minutes.，Less than half an hour.，Located at the intersection of Guihuaqiao Lane and Jinqiao Avenue“Pony, fix it”Store maintenance personnel rushed to the scene with tools and accessories.，In 20 minutes，The crane works normally again.。

Deng Hailin said，In order to make the maintenance needs of different machines scattered in different areas of different cities respond in time.，“Pony, fix it”Use of dedicated service technicians and“Partner”Binding mechanism。In Hubei、Chongqing、Szechwan、Shanxi、Guangxi、Xinjiang and other places with large demand for engineering construction set up subsidiaries to recruit service technicians.，Relying on offline stores to absorb mobile phones in other regions、Parts shop owner, etc，Become a part-time maintenance personnel through training，Use your spare time to take orders online，Fast door-to-door service。

○ The service technician is repairing the construction machinery.。

Through this mode，“Pony, fix it”Quickly concentrate idle human and material resources in the industry，Add extra income，While reducing maintenance costs。It is estimated that，This model allows users to reduce maintenance costs by 25 percent%，Wait time reduced by half。

According to statistics，2021 1-June，“Pony, fix it”The annual active users of the platform reached 63,297，Achieve revenue of 9% by placing orders through the platform,168.140,000 yuan。As of the date of publication，The number of partners has reached more than 20000.。

03Ride the wind：Test the water“Digitalization”Transformation Reversely Pulls Traditional Business

September sixth in the afternoon，Reporters came to the headquarters of Qianlima Enterprise，On the first floor“Digital operation platform”In the control room，Four large screens display marketing at the same time、Service、All kinds of relevant data of the lease。On the screen，Construction site of Xinjiang Hami Xinyuan Excavation and Transportation Project，Excavators from different manufacturers at home and abroad、Cement mixers and other construction machinery are under construction.，The sidebar shows the total number of real time loads of work equipment on the project、Refueling volume、Working hours and various abnormal conditions。

This is another new attempt of Qianlima in 2021.——Build a smart cloud management platform。“Can't wait，You can't wait and see，If you want to survive, you have to go all the way to a new road.。”For Yang Yihua，This new way is to connect the traditional business model to the digital collection.、Networking、Intelligent in one“Industrial Internet”。

○ Qianlima Digital Operation Platform Hall。

“All kinds of equipment sold by Qianlima have their own‘ID number’。”Deng Hailin introduced，Qianlima Cooperates with Internet Enterprises Developing Smart Construction Sites to Build Systems，Install a palm-sized wisdom cloud box on the agent product of Qianlima，Industrial Internet identification codes on devices can be accurately tracked，Real-time data acquisition，Will people、Goods、Field and other data in series，So as to accurately analyze what the problem is in the cloud.。

Smart cloud box runs for one year，Yang Yihua saw it“Surprise”。He said，After accessing the industrial Internet，The leasing business grew first.，Equipment leasing was originally only a small business of Qianlima.，After reducing costs and increasing efficiency through digital means，Rental business volume increased by 30% compared with 2021%。

February 28, 2022，Qianlima obtained the first industrial Internet logo registration service organization in the province from Hubei Communications Administration.“Internet domain name Registrar”License，This is also the first license in central China.，It marks that the construction of industrial Internet logo analysis system in Hubei Province has formally entered the stage of standardized management.。

Yang Yihua hopes，Within three years, 1 million devices can be connected to the industrial Internet system.，On the platform, the corresponding operators and construction units are linked through 1 million devices.，Generate interaction and activity data，So as to create value。At the same time, intelligence will be extended to upstream production and downstream services.，Build the construction machinery industry“Industrial Internet”Ecosphere，Open up new for the industry“Circle of survival”。Produced by Dongxihu District Financial Media Center