Recently，China Construction Machinery Industry Association（Association for short）Hosting，Aftermarket Production and Marketing Branch（Branch for short）、The first China Construction Machinery Post-market Development Conference and High-level Forum hosted by Beijing Tianshi Huagong International Exhibition Co., Ltd. was held in Changsha, Hunan Province.。The conference revolves around“A new phase、New changes、New action”Theme，Take the domestic big circulation as the main body、Under the development pattern of mutual promotion of domestic and international double circulation，Fully promote the construction machinery industry“Fourteen five”Post-market industry work, one of the nine key tasks of the plan，Jointly analyze the opportunities and challenges faced by the current post-market industry，Take the pulse of the development trend of the post-market industry，Planning the road of high-quality development of the post-market industry。Wu Peiguo, Secretary-General of the association、Deputy secretary general, Lv Ying、Branch President Shang Haibo、Secretary General Xie Yulai and Vice President of the Branch、Executive Director、Representatives of member units such as directors and industry-related enterprises、More than 200 people, including media representatives, attended the conference.。  

Wu Peiguo, Secretary-General of the Association, delivered a welcome speech on behalf of the Association and placed great expectations and higher requirements on the work of the post-market industry.，He also said that the Secretariat of the branch was directly located at the headquarters of the association.，Leadership of the branch will be strengthened.，It will also be able to better serve member units and industry enterprises in an all-round way.。  

Wu Peiguo delivered a welcome speech

Lv Ying, deputy secretary general of the association, on the current operation of the construction machinery industry、Characteristics, development environment and trend analysis are shared.，Publish the equipment inventory data of the main product categories included in the statistics of the association.，The future development of the aftermarket is also prospected.。  

Lv Yingzuo《Work Report on the Development Situation of China's Construction Machinery Industry、Equipment inventory release and post-market outlook》Keynote speech  

Membership certification  Enrich the strength of the branch，Guarantee industry service work  

The leaders of the association and the branch are the governing units elected by the member Congress at the conference site.、The executive director unit and the vice president unit held a certification ceremony.。  

Certification Ceremony for Representatives of Vice President Units  

Wu Peiguo, Secretary-General of the Association, presented the certificate to the representative of the vice-president unit.：Kawasaki Precision Machinery Trading（Shanghai）Limited company、China Nuclear Huaxing Dafeng Machinery Engineering Co., Ltd.、Ironclad information technology（Beijing）Limited company、Hangzhou Haojihui Information Technology Co., Ltd.、Volvo Construction Equipment Investment（China）Limited company、Shandong Lingong Construction Machinery Co Ltd、Sunward Intelligent Equipment Co., Ltd.、Mountain Reconstruction Machine Co., Ltd、Hunan Xingbang Intelligent Equipment Co., Ltd.、Shantui Construction Machinery Co., Ltd.。  

Certification Ceremony for Representatives of Standing Governing Units  

Lv Ying, deputy secretary general of the Association, issued the certificate to the representative of the executive director unit.：Beijing Huicong Guangjiaoyun Electronic Commerce Co., Ltd.、Beijing Tuojiang Intelligent Technology Co., Ltd.、Saikesi Hydraulic Technology Co., Ltd、Huabei Lixing Machinery（Beijing）Limited company、Hangzhou Aichi Engineering Vehicle Co., Ltd.。  

Certification Ceremony for Representatives of Governing Units  

Shang Haibo, the president of the branch, issued the certificate to the representative of the governing unit.：Shell（China）Limited company、China Petroleum Pipeline Bureau Engineering Co., Ltd. Equipment Leasing Branch、Zhengzhou Auto Technology Co., Ltd.、China Ping An Property Insurance Co., Ltd. Foshan Branch、Changsha Anrui Electric Appliance Co., Ltd.、Hunan Kuaima Gongfu Information Technology Co., Ltd.、People dig（Beijing）Machinery Technology Co., Ltd、Suzhou Huichuan Technology Co., Ltd.。  

Certification ceremony for representatives of new member units  

Shang Haibo, president of the branch, is the representative of the new member unit, Flowserve Lubricant.（China）Certificate issued by a limited company。  

The meeting was presided over by Xie Yulai, Secretary General of the Branch.  

Standard preparation starts  Standardize industry testing and evaluation，Promote the steady development of the industry  

《General technical specification for inspection and evaluation of used equipment of construction machinery》The launching ceremony of the preparatory work for the compilation of industry group standards  

In order to standardize the inspection and evaluation of construction machinery industry，Promote fair and equitable trade and asset evaluation of second-hand and stock equipment in the industry，Improve equipment circulation efficiency and industrial benefit，At the same time, it also provides a basic assessment basis for global circulation.，Promote the healthy development of the industry，The Secretariat of the Branch cooperated with a number of enterprises in related industries to apply for the establishment of the project.《General technical specification for inspection and evaluation of used equipment of construction machinery》Industry group standards are submitted to the association for review through the process of soliciting opinions from industry experts in the early stage，The project has been approved。The participating units cover the main mainframe manufacturing enterprises in the industry.、Second-hand trading service enterprise、Leasing enterprises、Inspection and testing enterprises、User unit、Financial service providers, etc，At the conference, Wu Peiguo, Secretary-General of the Association, and some representatives of the participating units represented Tiejia Information Technology.（Beijing）Limited company、Shandong Lingong Construction Machinery Co Ltd、Shantui Construction Machinery Co., Ltd.、Sunward Intelligent Equipment Co., Ltd.、Road Machinery Division of XCMG、Hunan Xiaobang Machinery Equipment Co., Ltd.、China Petroleum Pipeline Bureau Engineering Co., Ltd. Equipment Leasing Branch、People dig（Beijing）Machinery Technology Co., Ltd、Shanghai Pangyuan Machinery Leasing Co., Ltd.、Changsha Haichuan Automation Equipment Co., Ltd.、Beijing Huicong Guangjiaoyun Electronic Commerce Co., Ltd.、Beijing Yiqitou Technology Co., Ltd. and others jointly launched the preparatory work for the compilation of this standard.。  

Keynote speech  Insight into the trend of post-market industry，Helping enterprises to develop new achievements 

In recent years，With the sales of the main products of domestic construction machinery、The continuous increase in ownership，Business scope of aftermarket industry、The demand for services is gradually expanding and increasing.，Especially since this year.，The new machine market is cold，The post-market has received unprecedented attention from the industry.，The conference invited industry experts and outstanding practitioners in related fields.，Comprehensively Interpreting the New Changes in the Development of Post-market Industry from Multiple Perspectives、New opportunities，Helping enterprises to develop new achievements。  

Written by Lin Yanhui《Digital Sail Trust Escort Through the New Cycle of Construction Machinery》Keynote speech  

Lin Yanhui, senior vice president of Tiejia, introduced the volume of second-hand excavator transactions counted by Tiejia.，He said that since the beginning of this year, like the new aircraft, there has been a relatively large decline.。With the change of brand pattern of new machine，Second, the brand pattern of mobile phone trading is also corresponding.，Second, the symbiotic relationship between mobile phones and new phones is also reflected in the price.。For the second mobile phone market development，Lin Yanhui believes that the second mobile phone of China's construction machinery needs the joint efforts of both domestic and foreign countries.，At present, the main problem in the process of the second mobile phone transaction is trust.，And in the long run,，The industry will continue to improve。  

Lv Jianfei《Contribute Green Lubrication Power，Boosting the development of construction machinery industry》Keynote speech  

Lu Jianfei, chief expert of Sineng Petrochemical Co., Ltd., introduced the changes in oil consumption of construction machinery in the past few years.，It means that with the upgrading of the oil grade,，The oil grade represented by engine oil has also changed.，CILevel gradually becomes the mainstream，CHGradual decrease in rank，The oil grades of hydraulic oil and gear oil are basically unchanged.，The emission standard of the fourth stage of the non-road country will put forward a new test in the field of engine and lubrication.，And help equipment extend oil drain intervals and improve fuel economy，Help the development of construction machinery industry and other aspects to share.。  

Written by Sui Shaolong《Application of Intelligent Upgrading Technology in Post-market of Construction Machinery》Keynote speech  

Beijing Tuojiang Intelligent Technology Co., Ltd.CEOSui Shaolong introduced the situation that the digital application of artificial intelligence has been gradually applied to the post-market industry of construction machinery.，It shows the basic remote control system developed by the pioneer and the optional intelligent function module.，It can solve the problem of upgrading traditional construction machinery to intelligent machines in a one-stop manner.，More than 14 kinds of construction machinery have been used in open-pit mines through the intelligent remote control of pioneers.、Port terminal、Tunnel mucking、Emergency rescue、Plant operations、Carry out construction work in the field of waste disposal。The frontiersman is optimized by delay、Multi-mode switching、ARAssisted perception、Wearout management and other technologies and functions，Network security is achieved、Safety of equipment、The three are safe，And that construction efficiency is improve.，And has high customer acceptance and high product repurchase rate.。  

Written by Chen Chaoping《Innovation and Exploration of After-market Business in Construction Machinery Industry》Keynote speech  

Volvo Construction Equipment Investment（China）Chen Chaoping, vice president of aftermarket, introduced the innovation and exploration of aftermarket business of construction machinery.，The market has become the focus of the construction machinery industry after breaking the ice.，Although facing many challenges.，But it will also usher in the adjustment of macroeconomic policies.、Continuous improvement of industry standards、Huge inventory of equipment、The development requirements of industrial digitalization and intellectualization、Product technology upgrade driven by environmental protection and safety、Diversified service needs of customers and many other opportunities，The focus of customers has also changed from single cost to full life cycle to cost return on investment.，And the ability to fully and deeply understand customer needs or pain points、Ability to provide customized integrated solutions、The ability to deliver solutions will be the core competitiveness of integrated solution service providers.，Its key element is to focus on customer needs.、Take equipment life cycle service as the main line、Aim for customer success，It also requires a professional team.、Intelligent service、Digital management、Customized solutions。Chen Chaoping also introduced Volvo Remanufacturing Center.。  

He Kaizuo《Customer-centric，Digital transformation of post-enabling market》Keynote speech  

Beijing Renke Interactive Network Technology Co., Ltd. Sales Easy Construction Machinery Industry Solutions Expert He Kai said.，Aiming at the current electrification of construction machinery and equipment、Intelligent and national four equipment replacement，The stock market brings post-market opportunities and the trend of sustained and rapid growth of overseas exports.，Intensive cultivation of customers，Building Customer-centric Differentiation；Respond quickly to customer needs，To serve the promotion，It is the direction that enterprises should pay attention to。Digital platform for full scene of marketing service based on easy sales，Enterprises can build new machines.、Second, mobile phone rental、Second, mobile phone transactions、Digital management of the whole process of equipment accessories and maintenance services。In the marketing process，Lead customers to enterprise WeChat through global marketing drainage，Establish a client private domain pool，Combined with customer portraits、Personalized marketing and other capabilities，Cultivate and transform customers。In the sales and service links，Payment collection for business opportunities，Fine management from delivery to after-sales，Improve the conversion rate of winning orders and customer satisfaction，Realize the double growth of the whole machine business and the after-market business。  

Shen Zhongyi made it《Exploration and Practice of Digital Marketing Service of Tencent Construction Machinery Industry》Keynote speech  

Shen Zhongyi, director of Tencent cloud construction machinery industry solutions, said.，For industrial enterprises，Complex customer stakeholder system、Huge channel system and long sales conversion process、The proportion of services in revenue has increased year by year.，It is the main market characteristic that enterprises face for a long time.。Tencent's business leaders in the field of marketing services for 100 industrial enterprises andCIOResearch shows that，For improving market performance，The challenge facing the field of enterprise marketing service lies in:How to introduce new marketing tools and refine customer management、How to upgrade the current sales model and empower the dealer system、How to continuously improve customer service experience。Tencent'sPCCEModel，It can be used as an analysis and design framework for the digital transformation of marketing services in industrial enterprises.。Reconstructing Marketing with Digital Marketing Service Platform、Business connections for sales and service links，Identify from it、Locate key scenarios，Then the platform is used for empowerment.。We expect，Next 2 to 3 years，China's industrial enterprises will probably usher in the watershed of digital transformation.，Digitalization will further magnify the capability gap between enterprises.，The efficiency and benefits of digital transformation leaders will double those of laggards.。Leading industrial enterprises should grasp the current situation.，Break throughB2BThe inherent mode of marketing service business，Reshaping the Marketing Service System with Digitalization，Remain true to our original aspiration、Embrace change、Keep the lead。  

Zhu Huizuo《Tower Crane Rental Industry Forecast》Keynote speech  

Zhu Hui, director and general manager of China Nuclear Huaxing Dafeng Machinery Engineering Co., Ltd., said.，Tower crane leasing accounts for about 15% of the total construction machinery leasing share%，By the end of 2021，The maximum number of tower cranes in China is more than 400000.，AmongQTZTower cranes above 125 account for the vast majority，Equipment manufactured within five years accounted for 69 percent.36%，More than five years accounted for 30 percent.64%。At present, it is greatly impacted by the epidemic and real estate.，Tower crane rental prices have been on a downward trend.，In the current economic situation，Live with quality in the next three years.；The market structure should be adjusted.，Choose appropriately；Concentrate resources on“Profitable”、Deep ploughing of the market with great competitive advantage；The budget for 2023 should maintain a reasonable pace.，Blind expansion，The business of blind investment should be contracted or closed.；Be based on stability，The production and manufacturing of tower cranes should shift from the pursuit of mass production maximization to the pursuit of quality maximization.。  

Written by Cao Weiguo《After the market will become the core business of construction machinery agents.》Keynote speech  

Cao Weiguo, executive director of Hangzhou Haojihui Information Technology Co., Ltd., said that it was affected by macro-economy and industry periodicity.、Intense competition in the industry and the current situation of gradually entering the stock market，Traditional Chinese Construction Machinery Agents、The business model based on gross profit of whole machine sales is being subverted.，After the market will become the core business of agents.，And the business scope that can be expanded is extensive.，It will become a new engine of revenue growth.。70% of after-market revenue of agents in mature foreign markets%Above，At present, the market share of domestic mainframe brand companies and agent channels is less than 20%，There is a huge blue ocean market，Only 2.5 million excavators, annual spare parts demand of about 55 billion/Year、Maintenance cost is about 15 billion/Year，Mechanical maintenance of the whole earthwork、Accessories are a demand of over 100 billion yuan.。  

Sun Ruizuo《Industry credit rating evaluation》Keynote speech  

Sun Rui, Director of Training Department of China Construction Machinery Industry Association, mainly introduced the concept of trust level evaluation.，The History and Current Situation of Credit Evaluation in China，The role and significance of participating in credit evaluation and the methods of participating in evaluation。The association obtained the evaluation qualification in 2013.，Work was carried out in the same year.，Nearly 80 enterprises have participated in the evaluation since 2020.，Most of the leading construction machinery enterprises are involved.。  

Forum communication  Three high-quality guest dialogues，Focus on hot topics in the post-market  

In order to better exchange the current situation and future development direction of the industry，According to the hot topics, the forum invited enterprises in related industries and fields in the post-market.、Business leaders and guests，They discussed and shared their respective work and professional conditions.。  

Used and Stock Equipment Forum  

Second-hand and Stock Equipment Forum Dialogue was chaired by Peng Ying, Director of Marketing Center of Sunward Intelligent Equipment Co., Ltd.，Guests participating in the dialogue included Su Hongyi, chairman of Hunan Tiegongji Network Technology Co., Ltd.、Guo Jing, Operation Director of Hunan Xiaobang Machinery Equipment Co., Ltd.、People dig（Beijing）Su Yu, General Manager of Machinery Technology Co., Ltd.、Lee's auction（Beijing）Yang Jiangao, Key Account Manager of Limited Company、Ironclad information technology（Beijing）Lin Yanhui, Senior Vice President of Limited Company、Du Siyuan, Manager of Equipment Leasing Branch of China Petroleum Pipeline Bureau Engineering Co., Ltd.、Zhang Kai, Chairman of Beijing Yiqi Investment Technology Co., Ltd.，They exchanged and shared three hot topics respectively.：1.The Influence of Domestic Existing Second-hand Equipment on Construction Machinery Industry，And after the switching of the fourth emission of the non-road country，How will the second-hand construction machinery and equipment market change?；2.What is the good experience of the second-hand equipment industry in Europe, the United States, Japan and other countries and the demand for second-hand construction machinery and equipment in overseas markets?；3.Suggestions on the future development of our second-hand equipment market for construction machinery。  

E-commerce Forum  

The E-commerce Forum Dialogue was chaired by Lu Ying, deputy secretary general of China Construction Machinery Industry Association.，Wang Caiying, general manager of Huicong Construction Machinery Network, participated in the dialogue.、Guo Nianbo, Marketing Director of Hunan Xingbang Intelligent Equipment Co., Ltd.、Huabei Lixing Machinery（Beijing）Gao Yang, General Manager of Marketing Department of Limited Company、Wu Gaoquan, Chairman of Wapibao Information Technology Co., Ltd.、Liu Xulong, Chairman of Hunan Machinery Home Information Technology Co., Ltd.，They exchanged and shared three hot topics respectively.：1.Speaker or team of this forum、What have enterprises done in the field of e-commerce in the construction machinery industry?，What are the results?？2.What are the problems that e-commerce wants to continue to develop or develop to the present?？3.Vision and Prospect for the Future Development of E-commerce in Construction Machinery Industry。  

Accessories & Service Forum  

Accessory、The service forum dialogue was chaired by Qi Dongliang, Director of Customer Service Department of Mountain Reconstruction Machinery Co., Ltd.，Participants in the dialogue included Chen Hao, deputy general manager of after-sales support and customer solutions of Guangxi Liugong Machinery Co., Ltd.、Zhao Daping, Chairman of Zhengzhou Auto Technology Co., Ltd.、Li Zhijian, General Manager of Hunan Kuaima Gongfu Information Technology Co., Ltd.、Lin Wenlong, Marketing Director of Saikesi Hydraulic Technology Co., Ltd.，They exchanged and shared three hot topics respectively.：1.How our customer service is shifting to social，In order to maintain our customer stickiness，Increase the loyalty of our customers？How should the traditional model be relatively changed?？2.How to view the maintenance of excavators and other equipment, such as centralized lubrication and other convenience applications and related services at home and abroad?，And that prospect of domestic future development.。3.Is it necessary for these manufacturers of different sizes to establish their own after-sales service system?，Is there any better or more convenient way of service?？ 

Visit, exchange and experience 

The conference has set up a special exchange area.，Some participants brought relevant information and products for exchange and demonstration.。  

After the meeting，Representatives of some participating units visited Changsha Anrui Electrical Appliances Co., Ltd.、Hunan Kuaima Gongfu Information Technology Co., Ltd.。 

At the moment，It has become a general consensus that the post-market has become the focus of industry enterprises.，The first China Construction Machinery Post-market Development Conference and High-level Forum was held at the right time.，The conference revolves around“A new phase、New changes、New action”Themes from many areas related to the post-market、Multiple angles、The current situation and future development trend of China's construction machinery aftermarket industry are discussed and analyzed in depth from various aspects.，It shows the member units and industry enterprises to review the situation.、Uphold integrity and innovate，Be brave to take on the responsibility of making new achievements。Future，The association and the branch will work together with the vast number of construction machinery industry enterprises.，Seize the important strategic opportunity period of industry development，Firm confidence，Hand in hand，Promote the coordinated and high-quality development of the construction machinery aftermarket and the whole industry。  

This conference and forum is one of the activities of the annual meeting of the branch.，At the same time, the first and second member congresses of the branch were also held.、The First International Construction Machinery Lubrication Industry Roundtable、The First China Construction Machinery Second Mobile Phone Round Table、The First China Construction Machinery Aftermarket Parts and Services Roundtable。The annual meeting of the branch was co-sponsored by Shell.（China）Limited company、Beijing Renke Interactive Network Technology Co., Ltd.、Tencent cloud computing（Beijing）Limited liability company、Beijing Xiehui Pilot Advertising Media Co., Ltd. and its supporting unit Tiejia Information Technology（Beijing）Limited company、Beijing Tuojiang Intelligent Technology Co., Ltd.、China Ping An Property Insurance Co., Ltd. Foshan Branch、Changsha Anrui Electric Appliance Co., Ltd.、Hunan Kuaima Gongfu Information Technology Co., Ltd.、Strong support from member units and enterprises such as Huicong Construction Machinery Network。