October 31，Under Xinhua News Agency《Economic Information Daily》Published in a special edition《Sincere without interest Broad, thick and distant——Thirty Years of Determined Progress and Spiritual Internal Force of Zoomlion》Article，Based on the core cultural concept of the company，Analysis of the Source of Strength for Zoomlion to Achieve High-quality Innovation and Development in the Past 30 Years。The following is the full report.。

▲《Economic Information Daily》Special edition report

“Therefore, sincerity is without interest。It takes a long time to stop，Jiu Ze Zheng，Zheng is far away，Distant is broad and thick，Broad and thick are wise”，This is“Four books”One of them《The golden mean》Will be described in“Cheng”Achieve the ultimate state：Honesty lasts long，Long is broad and deep，Broad and deep, tall and bright。As a domestic high-tech equipment R & D and manufacturing，Always speak with products and technology.“It's solid”A leading enterprise，Zoomlion drew from it.“Sincere, interest-free, broad-minded and far-reaching”Eight words，As the core cultural concept of the enterprise，It is appropriate、Complement each other。

For the past thirty years,，Zoomlion has experienced a period of rapid development and a period of industry downturn.，But it has insisted on pushing ahead with reforms.、Innovation，It has accumulated strong core competitiveness.，It is constantly promoting intelligence.、Green、Digital drive，Pursue high-quality and healthy development。For thirty years，Zoomlion is committed to reform、Be sincere in innovation、Be honest in the market、Be sincere to society，Always adhere to“Sincere, interest-free, broad-minded and far-reaching”Yes“Honesty culture”Is the origin，Practice“Sincerity、Persistence、Inclusion、Take responsibility”Values and concepts“Technology is the root，The product is Ben”The idea of innovation，Adhere to“Ideas build the future”The core concept of the brand，The goal of a world-class enterprise is to move forward.。

  

▲Zoomlion Lugu Industrial Park Product Exhibition Platform

“It takes a long time to stop，Jiu Ze Zheng”

“Sincere without interest”It means that there is no end to extreme sincerity.。In Zoomlion，For technological innovation and product development，It shows“Extremely sincere”And“There is no rest”。As Vice President of Zoomlion、Chief Engineer Fu Ling said.：“Innovative thinking is a gene in the blood of Zoomlion.。”

The construction machinery industry experienced a peak of development in 2012.，In 2013, the adjustment entered a low ebb.。At that time, Zoomlion also faced some problems.，Decision makers proposed to increase R & D investment at this time.，Dive down to practice internal skills，Dig deeper into products and technologies，Look forward to the ability to accurately grasp the opportunities when the next industry and market peak comes.。

At this time，Zoomlion has put forward the idea of making products with extreme thinking.，Start product 4.0 Project。Fu Ling said，“Extreme，It is to do it carefully.、Make it deep、Do it thoroughly。The ultimate thinking of product innovation，It has been deeply integrated into every key point of R & D technology，This is the spirit of Zoomlion people to do things, products and technology.、Attitude。”

How to stimulate the potential of R & D personnel？Zoomlion has its own way.——R & D incentive platform。When researchers are developing products.，It's like planting an apple tree.，As long as it's on the market.，R & D personnel have a certain proportion.。With such an incentive mechanism，R & D personnel not only have sufficient motivation for technological innovation，But also pay close attention to the actual value of technology applied to products.。

In order to encourage R & D personnel to practice internal skills.，Zoomlion set a relatively high share ratio in 2013.。Many enterprises have similar R & D incentive mechanisms.，But few companies can stick to it.，And in Zoomlion，It has been implemented for nearly ten years.。

“Incentive standards set during the industry downturn，At that time, our tower cranes only had a turnover of several billion yuan.，Now it is 10 billion.，But the incentives haven't changed either.。”Fu Ling said，“We are not afraid of getting more scientific and technological personnel.，Therefore, the technology has developed rapidly in recent years.。Under this incentive mechanism,，Type spectrum optimization of Zoomlion、Modular design、Intelligent research to create fist products，Greatly enhance the market competitiveness and vitality of the product。”

“It takes a long time to stop，Jiu Ze Zheng”It means that there is no rest and it will last for a long time.，If you keep it for a long time, it will show.。

“Technological innovation is the source of creating enterprise value.。”For thirty years，That's what Zoomlion said.，That's what I did.。

Sun Changjun, Vice President of Zoomlion, introduced.，Zoomlion hatched from a national research Institute，About 3 out of every 10 employees are engaged in technology research and development.。Thirty years of anchoring technology innovation is not relaxed.，Zoomlion successively took the lead、Participated in the formulation and revision of more than 500 countries、Industry and community standards，19 international standards。

2021，The research and development expenses of Zoomlion are 38..6.5 billion yuan，Year-on-year increase of 15.56%。Zoomlion has conquered a number of machines.、Electricity、Liquid key technology and intellectualization、Unmanned、New energy、New materials and other cutting-edge technologies，Lightweight intelligent pump truck with hollowed-out boom is developed、5GRemotely operated tower crane、Unmanned combine harvesters and other nine of the world's first products；Launch 8 series、More than 60 new energy products；More than 400 intelligent products，Accelerate the promotion of single machine intelligence to man-machine cooperation、Cluster coordination、Smart site transformation。

  

▲Zoomlion hollow boom lightweight intelligent pump truck

Nowadays，Zoomlion has established international integration and innovation、Top-level independent innovation、Buyout, integrated innovation and other multi-level technological innovation models，Committed to horizontal technology alliances、Basic Common Technology Research、Product application development、Integration of upstream and downstream vertical joint development，It's done“1+1>2”The effect of。

Fu Ling introduced，The typical representative of the international integration innovation mode is，In 2008, Zoomlion acquired Italy, the world's third largest concrete machinery manufacturer.CIFA。Through post-purchase technology integration，A 101m boom pump truck was launched in 2012.，Fusion is appliedCIFACarbon fiber technology；In 2021, the carbon fiber boom technology with independent innovation was launched.。Products using these technologies are now industry benchmark products.。

Top-level independent innovation mode is also very important for Zoomlion.。Zoomlion has eight national research and innovation platforms.，Mainly in the key common basic technology、Research on cutting-edge technologies。In parallel with it is an enterprise-level innovation platform cluster composed of technology innovation platform and product innovation platform.。In recent years，Zoomlion's R & D Investment Intensity Exceeds 6%，Benefiting from the effective operation of the scientific and technological innovation system，The enterprise won the National Science and Technology Progress Award twice.、National Patent Gold Award 3 times，13318 of patent application accumulatively，The comprehensive strength of patents ranks first in the construction machinery industry.。

The best results of the buyout integration innovation model are reflected in the tower crane products of Zoomlion.。In the research and development of tower crane products, Zoomlion has integrated Germany purchased in 2011.JOSTComplete set of technologies for flat-head tower series products。Absorb and integrate innovation through buyouts，The technical level of Zoomlion's flat-head tower crane has leapt forward for five years.。

Because of a sincere attitude.、Long persistence，Have a good incentive mechanism、Complete innovation system，Zoomlion plays the role of scientific research genes，Strong scientific and technological competitiveness.。

“Zheng is far away，Distant is broad and thick”

As an enterprise incubated from state-level scientific research institutes，Zoomlion is persevering in technological innovation.，Be a pioneer of reform，It has experienced the reform of science and technology system and the reform of state-owned enterprises successively.。

Joint-stock reform in 1999，Achieved in 2000AShares listed；In 2005, Changsha Construction Machinery Institute, the predecessor of Zoomlion, started the restructuring.，Realize overall listing in 2007；It landed on the Hong Kong Stock Exchange in 2010，Realize the internationalization of capital……With the reform“Trilogy”Completion of，Zoomlion from a traditional state-owned enterprise，Reform into integration of state-owned enterprises、Mixed ownership enterprises with multiple equity, such as key employees and the public。

If it is revealed, it will be far away.，Distant will be broad and profound.。Thanks to the tremendous vitality released by the reform of the system and mechanism，The development space of Zoomlion is increasing.“Extensive”，Business performance is also increasing.“Deep”。

Guo Xuehong, vice president of Zoomlion, said.，In the past two years, the epidemic has been superimposed on the economic restructuring and the impact of real estate.，Construction Machinery Manufacturing Industry Enters Depression Cycle。For Zoomlion，Thirty years of development to today，Need to be supplemented by new industrial sectors。In fact，In recent years, Zoomlion has focused on its main business while making efforts to diversify its layout.，Gradually formed construction machinery、Intelligent agricultural machinery+Smart Agriculture、Three plates of new materials。

  

▲Zoomlion Intelligent Agricultural Machinery+Smart Agriculture

  

▲Zoomlion New Materials

On the main business of deep ploughing，Zoomlion has focused its efforts on market segments to make them stable, deep and thorough.，Construction hoisting machinery、Concrete machinery、The technical advantages and market competitiveness of leading products such as construction hoisting machinery have been continuously enhanced.。The sales volume of truck cranes of 30 tons and above ranks first in the industry，Large-tonnage truck cranes increased by more than 30% over the same period%，The domestic market share of super-large tonnage crawler crane ranks first in the industry.；The sales scale of construction hoisting machinery ranks first in the world.；Long boom pump truck、Truck mounted pump、The market share of the mixing station ranks first in the industry；Advantages of lightweight products of mixer truck are highlighted，Its market share ranks among the top three in the industry。

The investment in the emerging sector has also achieved initial results.。2021，Zoomlion achieved operating income of 671.3.1 billion yuan，Year-on-year growth of 3.11%。Among，Aerial work machinery、Earth-moving machinery、New building materials、Emerging sectors such as agricultural machinery and smart agriculture account for more than 20% of Zoomlion's operating income%，Year-on-year increase of nearly 6 percentage points。

Enter the agricultural machinery and smart agriculture sector，It is the choice of investment direction for an enterprise.，It is also the responsibility of an enterprise.。“The rice bowls of the Chinese people should be in their own hands.。We can't do it in the traditional way.，So Zoomlion should be like an industry.，Use big data、Artificial intelligence、Internet of Things and other new technologies to create new platforms，To do modern agriculture.。”Guo Xuehong said，“Zhonglian Intelligent Agriculture yuanjiang Base collects data.，Making farming decisions with algorithms，Compared with traditional farming, the yield per mu is increased by 15.4%。We believe that intelligent agricultural machinery and smart agriculture are promising.。”

Look at the big picture，Take the lead in the reform of the system and mechanism、Responsibility in the construction of major national projects；From the perspective of enterprises，Expand a larger and broader space，Gained more and stronger power。Benefit from this win-win situation，Zoomlion “The national team”The sense of responsibility continues to be demonstrated.。

“Broad and thick are wise”

Broad and deep will be tall and bright.。In recent years，Zoomlion actively adapts to the changes of the times、Positive layout of the global market，It is ushering in high-quality and healthy development.“Tall and bright”。

From Caterpillar、From the development experience of Komatsu and other international construction machinery industry giants，Internationalization is the only way to become a world-class construction machinery enterprise。In recent years, according to Zoomlion“Be in charge、Make it deep、Do it thoroughly”The idea of，Through mergers and acquisitions、Build a factory、Joint ventures and other ways continue.“Walk out”，Strengthen market expansion and service，Speed up the construction of production bases，Establishment of overseas R & D centers，Deeply participate in the construction of international standards，Continue to deepen the international layout。

In recent years，Zoomlion Continues to Promote Expansion and Upgrading of Overseas Production Bases，Deepen the market with localized staff，Through the integration of local R & D and production resources and localized operation mode，Optimize financial services solutions and logistics solutions，Provide quality equipment to meet local market demand，Overseas markets continue to improve。

Wang Yongxiang, vice president of overseas business of Zoomlion, said.，2021 is the strategic development of Zoomlion's overseas business.“The first year”，The overseas income of enterprises increased by 51..05%，Frequent overseas large orders，Exports continue to grow，Tower crane、Overseas sales of aerial work machinery and other products hit a new high。Research and Development Center、Production base、Market Network、The service system covers 125 countries and regions around the world.，Its products cover more than 130 countries and regions on seven continents.，It has established more than 30 subsidiaries and 10 production bases around the world.，There will be more than 2000 localized employees abroad.。

  

▲Zoomlion unveiled at BMW 2022 in Germany

Once，The overseas construction machinery market is mostly occupied by European, American, Japanese and Korean enterprises.。Nowadays，China's construction machinery has been developed for 30 years.，Industrial upgrading and product competitiveness improvement are very obvious.，According to the list of the top 50 global construction machinery industry in 2021，China's construction machinery enterprises accounted for 17% of the total sales of the top 50 enterprises in the previous year..7%Increase to 24.9%，For the first time, it surpassed the United States to rank first.。

Rapid Development of China's Construction Machinery Industry，It is a typical representative of China's supply chain advantages.。Construction machinery products with the same performance or better performance，Chinese products have obvious competitive advantages.。The rapid growth of China's construction machinery in the overseas market in the past two years，On the one hand, due to the economic recovery after the overseas epidemic, the demand for construction machinery has increased.，The main reason is the continuous enhancement of the competitive advantage of Chinese products.，It has been favored by overseas customers.。

《China Construction Machinery》The magazine released a list of the top 10 crane manufacturers in the world in 2021.，Zoomlion with 53.Crane sales of $4.5 billion rank first in the world，Year-on-year growth of 68.05%；The crawler crane of Zoomlion was selected as the fifth batch of single champion products of manufacturing industry issued by the Ministry of Industry and Information Technology.，Concrete pump truck was selected as the sixth batch of single champion products in manufacturing industry；Zoomlion has the unique carbon fiber composite boom series pump truck and its key technologies in the industry.、Large length-weight ratio concrete pump truck and its key technologies，Concrete pump truck sales maintained worldwide in the past three years“One of the best”；Signed an export order with Turkey for a 2,000-ton crawler crane，It has become a major symbol of China's breakthrough in the global high-end crawler crane market.；Since 2021，Zoomlion's aerial work platform products have been delivered to more than 70 countries and regions.，Exports continue to climb……

“Once we enter the overseas market,，After giving customers the opportunity to learn about construction machinery made in China，It will soon spread in the local market.，Uch as Southeast Asia、Middle East、Latin America、Africa and other markets，Our market share will continue to expand.。”Wang Yongxiang said confidently.，“Analysis of the global market shows that，The overseas expansion of China's construction machinery can be maintained at least 5-10 years of growth。Zoomlion will continue to increase its investment in overseas people and property.。According to the plan，We want to achieve overseas business of 50 per year in the next three years.%An increase of more than，Overseas business development in the next five years will have high growth resilience and certainty.。”

2022 is expected to become a milestone in the international development of Zoomlion.：It is estimated that the overseas business revenue will exceed 10 billion yuan for the first time.。Steadily go global step by step，Zoomlion is becoming more and more international.。

“Ideas build the future”

After thirty years, we are determined to move forward.，Zhonglian Zhongke People Standing on the New Stage of High Quality Development，Have cast their eyes into the distance，Building the Future with Ideas，It is bound to be more generous、More brilliant、More distant。

Past、Now、Future，Innovation is always the first driving force for the development of Zoomlion.。Today, Zoomlion proposes to use intelligence.、Digitize、Greening Leads Integration and Innovation，Stand on a new stage of high-quality development：Carry out relevant diversified development around the equipment manufacturing industry；Zhonglian Intelligent Industrial City will be built into the world's leading intelligent manufacturing base.；Integrate digitalization into the whole chain of enterprise operation、Run through the whole process of enterprise management；Implementation of overseas business strategy，Become the world's leading international construction machinery enterprise。

The next five years，Zoomlion will be in“Be in charge、Make it deep、Do it thoroughly”In principle，Keep going“Industrialization of science and technology、Industrial science and technology”The path of development，Focus on the main business，Look at the world，Committed to becoming a leader in the construction machinery industry、An efficient integrator of global resources、A firm practitioner of the implementation of the national strategy。

Face the future，Zoomlion will take Zoomlion Smart Industry City as the core carrier.，Build an industry-leading enterprise。

For Zhonglian Smart Industry City，What is the blueprint described by Zhan Chunxin, chairman of Zoomlion?“Face the future、Lead for 20 years”，According to the world's top standards，Build the world's leading efficient plant、Ecological Garden、City of wisdom。

It covers an area of more than 10000 mu.、The project of Zhonglian Intelligent Industry City with a total investment of about 100 billion yuan is located in Changsha High-tech Zone.，It will gather the mature equipment manufacturing industry of Zoomlion in the five major parks in Changsha.，As well as new strategic emerging industries and key parts industries.，Build“Visible wisdom”And“Invisible Wisdom”Integrated Smart Industrial City。

According to the plan，Zhonglian Intelligent Industry City will bring together eight leading lighthouse factories in the world.、300 intelligent production lines，More than 600 patented technologies for production lines，1 International Standards Secretariat。When completed, it will be the largest in the world.、Comprehensive industrial base of construction machinery with the most complete varieties，Production efficiency has been greatly improved：One concrete pump truck can be offline every 30 minutes.，One crane can be offline every 18 minutes.，Every 7.One aerial work platform product can be offline in 5 minutes，One excavator can be offline every 6 minutes.。

Nowadays，Zhonglian Smart Industry City has entered“Put into production while under construction”Phases，The R & D building of the headquarters was successfully capped.，Shoukai District Excavation Machinery Intelligence Park realizes full-line production，“Excavation Machinery Intelligent Manufacturing Demonstration Plant”The project was selected as the unveiling unit of the National Intelligent Manufacturing Demonstration Factory.。After the whole project is put into production，The total annual output value is expected to exceed 100 billion yuan.，Create more than 30,000 jobs，Drive the annual income of the upstream and downstream industrial chain to more than 50 billion yuan。

Face the future，Zoomlion will accelerate the digital transformation of the whole process，Building Future Enterprises with the Power of Thought。

Digital operation through the whole value chain、Intelligent production scheduling、IndustryAI、Digital twins、Whole-process intelligent logistics、Industrial Internet big data platform and other multi-dimensional integration，Zhonglian Smart Industry City will become“There is perception、Can think”A smart factory。It will also continue to strengthen investment in digital enabling tools.，Integrate upstream and downstream resources，Provide better service，While realizing its own agglomeration development, it also brings significant benefits in terms of upstream and downstream synergy.，Lead the development of industry。

Pull through the research of enterprises through end-to-end、Produce、Supply、Pin，Accelerate the traditional organizational model.、Disruptive innovation and reshaping of business models and business models。Based on management、Marketing、Service、Core business scenarios such as finance，Zoomlion is building a combination of industrial heritage and digital technology.、Digital products for the interconnection of all things、Digital management、Digital economy。

Face the future，Implement strategic layout，Zoomlion strives to become an international first-class enterprise that efficiently integrates global resources。

By the end of this year，Zoomlion will achieve the establishment of overseas comprehensive sales in the world's major core strategic markets、Service、Financial Platform；Build a regional localized airport，Run an efficient localization legal entity with a professional localization team；Supporting the three major objectives of domestic capacity transfer and international market expansion。

2023-2025，Zoomlion to upgrade overseas regions，Make it contain manufacturing、Research and development、Sale、Service、Financial and other integrated all-round regional centers，It has initially built a regional Zhonglian that integrates production, marketing and research.，Through intensive cultivation of emerging markets、Integrate global R & D resources、Capital cuts into the industrial chain and so on.，Complete the layout of Zhonglian in seven overseas regions according to global resources。By 2025，Overseas revenue will account for one-third of Zoomlion's total revenue.，The internationalization index will reach 30.%，Form seven overseas regional Zhonglian except China.，Basically complete the strategic layout of globalization。（Hu Liu）