Wei Interview | Xuzhou Hanxiang: From Customers to Agents, Like-minded, Sharing Weal and Woe

Wei Interview | Xuzhou Hanxiang: From Customers to Agents, Like-minded, Sharing Weal and Woe

November 02, 2022

Lone, come on,Many walkers are far away。In the long river of world development,Only by sharing weal and woe can we be like a fish in water.,Hand in hand is the right way to develop。

There is Bole in the world,Then there is the swift horse.。Wirtgen Group has become an internationally renowned expert in the field of construction machinery with its far-sighted actions and application-oriented technological innovation.。

In China,Wittgen road construction and maintenance equipment was first introduced in 1982.,After 40 years of intensive cultivation,It has become the preferred equipment for large and medium-sized and key projects recognized by the industry.,Enjoy a good reputation in the eyes of Chinese customers,This is also inseparable from the help of Xuzhou Hanxiang Construction Machinery Co., Ltd.。

Since 2008, it has joined hands with Wittgen China to become an agent in northern Jiangsu.,Xuzhou Hanxiang has won the trust and support of road machinery users in northern Jiangsu market with sincerity.,Not onlyIncrease the number of Wirtgen Group equipment in the local market,Also through Xuzhou——“Capital of Construction Machinery”Its influence in the national construction machinery leasing market,The influence and good reputation of Wittgen Group's product brands have been spread to more regions and projects throughout the country.。  

The three outlooks fit,A consistent belief

Lv Shengli,Leader of Xuzhou Hanxiang Construction Machinery Co., Ltd.,As the body“Capital of Construction Machinery”For Xuzhou Hanxiang.,Change means new opportunities.。

Hanxiang was established in 2006.,Initially in the leasing business,At that time, a customer's equipment was Fogler.,From then on, he became attached to Wittgen.。By 2007,We bought our first Fogler paver.,It didn't take long to buy two more Hummer rollers.。

In the process of dealing with Wittgen China as a client,We really feel Wittgen's rigorous and responsible working attitude from top to bottom in China.,Do things very seriously.,The customer's problems always come first.,This makes us very recognized.。

Since the equipment is good equipment,,The two companies have established a relationship of trust.,We had the idea of further cooperation.,It has opened up new business areas.,It can also bring good equipment to more industry peers.。In the second half of 2007, he began to prepare to be an agent.,In early 2008, the agent contract was formally signed.。

I first met the agent less than two years ago.,The forthright atmosphere engraved in the bones of Xuzhou people、Dare to do something,It is vividly reflected in General Manager Lv.。From entering the Chinese market for the first time“Not acclimatized”To become a leading brand in the industry,From an equipment renter to a Wirtgen agent in China,Every magnificent transformation of both sides is a brand-new growth.。

At that time, I had just represented Wittgen in China.,My first impression is that this German company is a bit old-fashioned.、You are not down to earth,At that time, the industry recognized the influence of Wittgen as a high-end brand.,However, the market share in northern Jiangsu is not very high.。

In Northern Jiangsu in 2008,We sold seven pavers.,Six road rollers were sold.,There are almost no milling machines。Through years of unwavering execution of a localization strategy,Stick to it”Close to customers“The idea of,Wirtgen China has fully adapted to the local market.,And become an industry leader.。

Choice is greater than effort,Ideas determine the way out。General Manager Lv has the experience of being a device user.,Better understanding of the needs of local customers,Empathize with the pain points of customers,I also fully understand the emphasis of Wittgen China as a manufacturer.“Close to customers”Idea。The three outlooks fit,It is logical to realize the rapid change of identity role from customer to agent.。

At a time when some local agents are giving up long-term gains for short-term gains.,General Manager Lv always firmly believes that only by putting customers first,Make money for the customer,Develop together with customers,Enterprises can last for a long time。Since 2008,Xuzhou Hanxiang Relies on Wittgen to Develop Rapidly in China,Annual sales of 1.About 800 million。

Just acting for Wittgen China,We only have three partners.,An office,In 2010 we had a service engineer and a service manager.,Now,We have more than 50 employees.,With a parking lot and an overhaul workshop.。I think this is an earth-shaking change for our company.,No one in the whole industry in northern Jiangsu believes that we can do this.。Mr. Weitzetu gave us a lot of guidance.,Guidance on all aspects including sales strategy。

To this day,General Manager Lv is more skillful in the industry.。“Wittgen China can have today's achievements and unshakable position in the industry.,This is undoubtedly a manifestation of strength.。In terms of products,Be bold in innovation、With ingenuity,In terms of service,Close to customers,Always at the forefront of the market。”

Excellent service,The concept of win-win cooperation

“The most important thing for customers is to make money.,We all deal with the customer's problems with the spirit of twelve points.,Basically, customers who buy Wittgen equipment can make money.,95%They are all repeat customers。”Whether the customer's feeling and experience is good or not,It has always been the basis for Lv Zong to judge whether a piece of equipment is really sold successfully.。

Parallel sales and service upgrade,In order to create an amazing growth rate.。 “Our service tenet is that customers are big or small.,Even if it is an accessory problem, we will provide service according to the importance of the whole machine sales.。” Adhere to being close to customers、Customer first service concept,Understand the voice and exact needs of the customer,Step by step,Persevere in promoting service care,It's not an easy task.。

Many customers in northern Jiangsu are mainly engaged in equipment leasing business.,The skill level of the customer's equipment operation and maintenance personnel is also very important for the customer's business development。Xuzhou Hanxiang, together with Wittgen China, provides regular training of equipment personnel for customers in need every year.,Help the user to improve the operation and maintenance of the equipment,At the same time, the equipment will be inspected in the off-season of construction.,Make the service more advanced and proactive。

Being close to customers is the service concept of Wirtgen Group,It is a very important principle to keep one's promise in service.,It is also the foothold of Hanxiang service in Xuzhou.。Starting from the needs of users,Provide professional、Reasonable、Reliable service solutions make Xuzhou Hanxiang well-known among users.。

From the perspective of the agent,It depends on the product,It also depends on the development of enterprises.,Choose to move forward hand in hand with Wittgen China,What does General Manager Lv see?“Soft power”。

Experienced the rapid development of the construction machinery industry,It has also experienced a cliff-like slump in the industry.,Even in difficult market conditions,Wittgen China chooses to trust Xuzhou Hanxiang,Made the right judgment.。

Negotiate repayment plan with the customer、Hand in hand with customers to overcome the current difficulties,And customers are honest with each other.,After the storm, these customers have become loyal customers of Wittgen China and Xuzhou Hanxiang.。Since then, it has also consolidated the foundation for the rapid development of Wittgen's China business in northern Jiangsu.。

Construction machinery business is a complex and serious management process.,It needs continuous persistence.,Look at the long term,Have to pay and be able to bear hardships.。“We have learned a lot from Wittgen China.。”General Manager Lv said so。

For the next decade of the development of Wirtgen China's agents,Mr. Lv also wants customers to feel Wittgen's foresight in product innovation from the process of using products.,“Customer experience is important,As long as it makes money,The customer will buy the equipment.。Close to customers,Win-win is the premise for us to go far.。

Steady development,Keep it normal,Seek innovation to enhance the competitiveness of customers while doing a good job of service guarantee。Future,Xuzhou Hanxiang will also be in this legendary city with Wittgen China.,Adhere to the foundation of valor and vigor,Step by step into the future。

Featured

XCMG: Six bridges and two engines, XCA400L8 _ 1 is high-tech!

XCMG: Six bridges and two engines, XCA400L8 _ 1 is high-tech!

Set a New National Record, Sinotruk Heavy Truck Export Exceeds 14000 Vehicles in February!

Set a New National Record, Sinotruk Heavy Truck Export Exceeds 14000 Vehicles in February!

Renovation of Patterns? Zhonglian Mining Machine "Customer Activity Day" Officially Opened

Renovation of Patterns? Zhonglian Mining Machine "Customer Activity Day" Officially Opened

Good news of delivery | Batch delivery of 30 SJM 3090F wide-body dump trucks

Good news of delivery | Batch delivery of 30 SJM 3090F wide-body dump trucks

Trending Products

XCMG Official 5m 1000W*2 Hand Push Operated Lifting Telescopic Mobile Metal Halide Lamp Balloon Light Tower

XCMG Official 5m 1000W*2 Hand Push Operated Lifting Telescopic Mobile Metal Halide Lamp Balloon Light Tower

XCMG Official 5m Hand Push Lifting Telescopic Mobile Halogen Lamp Light Tower for Construction Site and Mining

XCMG Official 5m Hand Push Lifting Telescopic Mobile Halogen Lamp Light Tower for Construction Site and Mining

XCMG Factory 9m Hydraulic Mast Diesel Generator Trailer Mobile LED Stadium Light Tower

XCMG Factory 9m Hydraulic Mast Diesel Generator Trailer Mobile LED Stadium Light Tower

XCMG Official 7m China New Mobile Diesel Generator Explosion Proof LED Work Light Tower for Sale

XCMG Official 7m China New Mobile Diesel Generator Explosion Proof LED Work Light Tower for Sale

Engineering Machinery Vocabulary
TO TOP