With the continued downturn in the industry、Into the depths of winter.，As“Zhi”Make a fortune、XCMG with mature intelligent network technology，Quickly open a new marketing model，To serve our customers wholeheartedly and efficiently with light assets.，Have Han style、Happy life, you must see it.。

What we are talking about now is the traditional online store.“Goods-Field-People”Transformed into“People-Goods-Field”，Production of upgraded vehicles、Circulation and marketing links，Integration of online and offline platforms，Improve the logistics system with modernization，More efficientTo carry out operations，Reduce unnecessary circulation links，Reduce operating costs。

XCMG combines industry development trend and market demand，UpgradeS2B2CNew marketing model。This marketing model will“S”Supply side and“B”The channel end is linked through content empowerment.，CommonFor“C”Client provides services。

  

The concise presentation mode of the new mode：（Xugong Automobile+Online shop）→Card friend——That's itSimple、Direct、Efficient！XCMG has professional new e-commerce marketing、After-sales service team，He has been working in the commercial vehicle and construction machinery industry for many years.、Experienced，I have a deep understanding of the Internet era.。From exploration to maturity，All these have become valuable experience in establishing a new marketing model.。

  

The new online store model has the following advantages.：

01

Online store marketing is more accurateProvide customer resources directly from the headquarters of the manufacturer，Intelligent management and operation。UseBig data analytics，Better understanding of market and user needs，Then through various channels by the headquarters.（Such as：Internet search engine、Tik Tok Kuaishou、Industry media, etc）Conduct manual screening mechanism，Enter the lead management center，And then distribute it to the network stores in various regions.，Achieve intelligent management and operation。

02

Marketing channels cover the whole networkOnline and offline integration，Realize the new channel marketing of online store，Upgrade from a single channel toWhole network marketing channel。Online store marketing mode improves the convenience of card friends to buy cars.，Collected through various channels、Analysis、Tap customer needs，Further improve operational efficiency。

03

Accurate delivery of advertising marketingThroughappChannel platformSend a vehicle to a potential user、Group activities and other related information，Including information push offers、A gift、And post-service policies，Use accurate advertising marketing delivery，The realization of target users is in the network store system.，ThusImprove the influence of online stores，Increase the desire of card friends to buy。

  

Netcom stores will cooperate with brands to spread，In-depth service to see the car、Buy a car、The whole process of car maintenance，Tracing from front-end car purchase clues to card friends' car maintenance、Help with a car。The online shop is in the manufacturer.Brand marketing、Product promotion、Professional servicesWith the blessing of，Will be more competitive，Comprehensive customer maintenanceIn the meantime，AchieveIncrease salesThe effect of。Based on this model，Card friends will get a more perfect and thoughtful service experience.，Let card friends and brands have a stronger sense of belonging and trust.。The transformation and upgrading of the commercial vehicle industry will soon constitute a new format.，Intelligent manufacturing、Intelligent networking，Are promoting the incubation of new marketing models.、Maturity。

Especially in smart trucks.、The current emergence of high-end technology，The huge potential of the new marketing model has emerged.，Light assets and heavy operation、Maximize the advantages of resourcesThe online store should be the new direction of the distribution system.！Standing on the shoulders of the giant Internet，XCMG is also willing to work with XCMG.Innovative、Like-mindedPeople with lofty ideals throw out olive branches，Win-win future market，Welcome to join！