Brand witness strength

Honor witnesses brilliance

November 21, 2022， Global Construction Machinery Industry Conference and China Equipment Leasing Summit Successfully Held in Shanghai。With its leading position and brand influence in the global industry，Gini got it in one fell swoop “Top 10 Global Aerial Work Machinery Manufacturers in 2022” And “ 2022 Global Top 5 Telescopic Forklift Truck Manufacturers” Honor。

     Behind the implementation of localization strategy

            Yes“The backbone”

Vice President and General Manager, Greater China Business Management, Terex Aerial Work Platform Business Unit-Mr. Zhu Ximing won the award “MNC Manager of the Year 2022” Awards。

2023 will usher in the twenty-fifth year of Gini's entry into the Chinese market.。As one of the first settlers of the Gini,，Mr. Zhu Ximing led the Genie China business team to successfully formulate and implement the localization development strategy of Terex Genie.，Take advantage of rich industry experience and in-depth understanding of the Chinese market，It has made outstanding contributions to the development and application of aerial vehicles in the Chinese market.。

  

Committed to creating value for customers

Firm sustainable development

AtT50 Summit High Machinery Industry Summit Forum，Mr. Zhu Ximing on the current challenges facing the leasing industry、The opportunities and development direction of foreign brands in the Chinese market and how to build a healthy industry ecology were shared and exchanged with the participants.。

 

1

Focus on equipment life cycle management and long-term return on investment

Facing the increasingly fierce price competition in the industry，Market situations such as falling rents and difficult repayment，In addition to focusing on product procurement costs,，Safety and quality of products、Later maintenance cost and residual value and liquidity of the second mobile phone，It has also been paid more and more attention by renters and verified by the market.。Gini has always been committed to helping renters and partners better grasp the pace of financing and risk control.，Practice equipment life cycle management，Focus on long-term ROI。Only stable profitability and mature risk control management are the way for the healthy development of the company.。

2

Create value for customers，Adhere to sustainable development

As the pioneer and leader of China's aerial work platform industry，Gini has experienced the ups and downs of the industry's development cycle.，It has a profound understanding and practice of global industry and Chinese market.。Gini China team always listens to and understands the value demands of leasing customers in different market stages.，Follow the industry development law of mature market，Provide quality products and service solutions for Chinese customers，Promote the sustainable and healthy development of the industry。