Zoomlion: Customer Stories | Intensive Work in Market Segmentation! The secret of high-speed development of Tianyuan Machinery

Zoomlion: Customer Stories | Intensive Work in Market Segmentation! The secret of high-speed development of Tianyuan Machinery

December 12, 2022

November 21, 2022,With“Win the client,Decisive battle for the future”The 2022 Global Top 50 Construction Machinery Summit was held in Shanghai.。At the same time of the summit,Joint Organizing Committee《Aerial work platform》The magazine is released“2022 Top 10 Aerial Work Equipment Rental Companies in China”ListShanxi Tianyuan Machinery Equipment Co Ltd(Hereinafter referred to as:Tianyuan Machinery)First time on the list

Tianyuan Machinery has not been engaged in high machinery leasing for a long time.,But it took them less than two years.,It was builtOne familyMore than 5,000 devices(Over 500 million yuan of assets)A large-scale high-altitude machine leasing and operation enterprise,Enter the Top 10 High-altitude Operation Equipment Rental Companies in China,It has been praised by the industry as one of the most rapidly developing companies in the past two years.。

How did Tianyuan Machinery develop and grow??This time,We have a special interview with Tianyuan Machinery.“Master”General Manager Li,Ask him to tell you about the growth process of Tianyuan Machinery and the future direction of the enterprise.。

Thick accumulation and thin hair,Break in“High machine ring”

Speaking of Tianyuan Machinery,We have to mention its parent company.——Shanxi Tianyuan Construction Engineering Co., Ltd.(Hereinafter referred to as“Tianyuan Building”)。Take root in the field of engineering construction,For more than thirty years, the hoof is swift and steady.,Construction industry in Shanxi Province,Especially in the construction and development of road and bridge projects,Tianyuan Architecture has contributed a lot.。And the success of Tianyuan Architecture in the circle,It is inseparable from the cooperation with Zoomlion.。

 

2008,With excellent product performance and excellent industry reputation,Tianyuan Construction Aims at Zoomlion,From construction crane to piling machinery to concrete machinery,Tianyuan Construction Supports Zoomlion Construction Machinery and Equipment for Road and Bridge Engineering、Help municipal construction、Gallop the basic engineering,Build a world of your own in Shanxi。

It's 2020 in a twinkling of an eye.,After eight months of market research, Tianyuan Construction found that,The soaring local market demand in Shanxi shows that,The market potential and vitality of high-speed aircraft leasing should not be underestimated.。On this basis,Relying on years of accumulated industry development experience and key customer resources,Wholly-owned subsidiary of Tianyuan Construction——Tianyuan Machinery came into being,Official break-in“High machine ring”

 

January 27, 2021,50 Zoomlion Intelligent High-speed Machines Officially Delivered to Tianyuan Machinery,This is the first time that Tianyuan Architecture has laid out the high-tech plate.,It is also the beginning of a new field for Zoomlion and Tianyuan Machinery to work together.。

Win-win cooperation,Hand in hand to develop a new chapter

The development concept of Tianyuan Machinery is“God rewards those who help themselves·Steady and far-reaching”,In line with“Honesty is based on the world·Service wins the future”Business philosophy,Provide one-stop service for customers,All-round,Timely equipment leasing and after-sales service。General Manager Li said,On the road of rapid development of Tianyuan Machinery,Zoomlion's intelligent high machine has contributed a lot.。

“More than ten years of in-depth cooperation,There is no doubt about the product quality and market reputation of Zoomlion.。So,Tianyuan Machinery has been established so far.,Zoomlion Intelligent High Machine has always been our best choice.,Until November 2022,One after anotherOnePurchased more than 5000 Zhonglian‘Little Green’!”

 

Recall the situation at that time,General Manager Li couldn't help feeling a lot,Although the overall advantages and product performance of Zoomlion have been well understood.,But the first experience of Zoomlion's smart high machine still gave him and the company's employees a big surprise.。“Aerial work platform is the first thing to ensure safety.,Zoomlion Intelligent High MachineSensitive operation,Lift、In the process of walkingVery smooth,Gives the operator a great deal ofSense of security。”

In addition,The upgrading and innovation capability of Zoomlion's intelligent high machine also made Mr. Li feel its strong brand strength.,“New launch of Zoomlion intelligent high machineHigh efficiency of electric arm type equipment、And that performance is stable,Excellent market reputation。”He said,To comply with energy conservation and emission reduction,Market Trend of Low Carbon Noise Reduction,Owned by Tianyuan Machinery“Little Green”In the device,80%They are all electric products.。

 

“With the help of Zoomlion's strong brand strength,It can greatly enhance our position in the high machine leasing industry.,At the same time, Tianyuan Machinery has more obvious industry attributes.。”

General Manager Li said,The strategic cooperation between Tianyuan Machinery and Zoomlion Intelligent High Machinery is very correct.。By becoming“Partner of Zoomlion High Machinery”,You can not only enjoy the service system of Zoomlion,Reduce equipment use and maintenance costs,Still can“Share”Zoomlion Extension System,Reduce the cost of publicity and promotion,Promote the rapid development of enterprises。

Gaoji has a bright future,Fine sorting of tracks

There is demand in the market,Deep ploughing requires intensive cultivation,There is a bright future for development,Fine sorting of tracks。So far,The business scope of Tianyuan Machinery has changed fromShanxi expands to cover Beijing、Tianjin、Hebei、Henan、Inner MongoliaAnd many other regions in China。

 

However,Compared with several leading enterprises in the high machine leasing industry,The development trajectory of Tianyuan Machinery is quite different.,They chooseTake a path of differentiated competition——“Villages and towns encircle cities”,Sink to three.、Fourth-tier cities,Looking for a suitable home court。

 

Tianyuan Machinery has been able to develop rapidly in the high-tech industry in Shanxi.,And surround with“Villages and towns encircle cities”Explore new business。“Medium、Small customers,It is the main customer group of Tianyuan Machinery。In the past two years,,Tianyuan Machinery focuses on the development of three、Small-scale markets in fourth-tier cities and towns,Through the tireless efforts of the operators,The company has thousands of stable customers.。”

 

In addition to strategic precision.,General Manager Li said,The rapid growth of Tianyuan Machinery's business performance is closely related to the company's young operation team.。“Nowadays, the market structure of the rental industry is changing faster and faster.,Compared to ten years ago.,Customers are becoming younger and younger,The post-80s generation accounted for more than half.。”

For this reason,Tianyuan Machinery has formed a young team.、Full of energy、Excellent team with practical spirit and good at fighting。Their average age is about thirty.,Everyone is very diligent.,Adhere to treat people with sincerity、The principle of honesty,Provide enthusiasm for customers、Thoughtful、Full service,Has been widely praised by customers.,So that the company's performance has developed by leaps and bounds.。

Adhering to this business philosophy,And with the strong support of the parent company Tianyuan Construction,Tianyuan Machinery has quickly created an excellent reputation among customers.,And constantly strive to pursue service innovation.,Actively optimize service details,Improve the quality of service,Catering to the customer experience,Achieve the ultimate brand penetration from the subtleties。

  

Store service supervisor explains the safety knowledge of equipment use to customers

Due to the company's vertical management in place、Strict and precise customer selection conditions,Tianyuan MechanicalEquipment rental rateAlways remain at85%Above。In addition, the customer's payment is timely.、Solid management of enterprise arrears,Tianyuan Machinery still has good cash flow in the downturn of the industry.,Maintain a high level of vitality,It ensures that the company will not fall behind during the epidemic.,And has obtained the high speed development in the management scale.。

Successful businesses are the same in many ways.,For example, excellent product quality.,Honest corporate culture,The spirit of innovation、Entrepreneurs' forward-looking strategic vision、A struggle of hard work……The same is true of Tianyuan Machinery.。

General Manager Li finally said,With the help of the state“Rural revitalization”The spring breeze of policy,Tianyuan Machinery will be in practice in the future、Constantly summarize and reflect in innovation,Step out more steadfastly、Steady pace。

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