Lingong: a World-class Brand from Yimeng Old District, Reliably Bearing the Great Trust

Lingong: a World-class Brand from Yimeng Old District, Reliably Bearing the Great Trust

December 13, 2022

1972-2022,From Planned Economy to Reform and Opening-up,This is a rapid development.、An earth-shaking era,It is also an era full of passion and dreams.,It is also an era of change and reconstruction.。

1972,A workshop,A drawing,173 people,The predecessor of Lingong Group“Linyi Machinery Factory”Established in Linyi。Started from a small machinery factory.,From following to running side by side,And then become the leader of China's manufacturing industry.,Temporary workers from the old Yimeng district,With an arduous history of entrepreneurship,A Struggle History of Innovation and Development,It faithfully and completely interprets the strong feelings of home and country of a group of stubborn Yimeng people.,It also contributes a world-class brand to China's construction machinery industry.。

Industry serves the country,Dreams set sail from here.

Counting the 50 Years of Development and Reform of Lingong,You will find that temporary workers grow out of nothing.、From small to large、The development process from weak to strong,It is the epitome of the development and growth of China's construction machinery industry.。

1972,“Linyi Machinery Factory”It was founded on a piece of wasteland by the Yi River.,Relying on the older generation of temporary workers through hand-drawn drawings,Outline the shape of the product one stroke at a time,Stumble on the road,The first hydraulic gantry planer has been trial-produced successively.、The first air hammer……Thus,The temperament of paying attention to independent research and development is deeply rooted in the genes of enterprises.。

National infrastructure construction is inseparable from construction machinery.。The older generation of temporary workers cherish their home and country,Aim high,Fixed his eyes on the loader.,It also strengthens the ambition of serving the country by industry.。There are no drawings,No equipment,No technology,They carry forward Yimeng's sons and daughters who are not afraid of difficulties.、The spirit of hard work,By going south to study、Watch and observe、Trial production and development......Finally, in 1976, ZSuccessful trial production of 450 loader,It has gradually established the enterprise development direction of Lingong with construction machinery as the leading product.......  

And then,Reform and opening up began.,Embrace Yimeng Spirit,Lingong is duty-bound to go back,From the difficult stage of entrepreneurship,Entering a new starting point of industrial transformation,In the wave of reform and opening up,Stand up to the tide,In the manner of an enterprising man,Start the independent development、A new era of self-reliance and self-improvement。

Reform and opening up,Glow with passion and vitality

1987,Lingong actively responds to the State Council“Carry out the management contract responsibility system in various forms,Give operators full operational autonomy”The spirit of,Director Wang Zhizhong signed the contract,Begin to implement contract management,Expand the autonomy of enterprises,Transition of Lingong from Planned Economy to Market Economy,Started a period of passionate years.。After a few years of operation,The leading product loader has changed from a backlog to a machine hard to find.。

  

After entering the 1990s,Temporary work as a pilot enterprise for reform,Joint-stock reform has been carried out in a timely manner.,The labor contract system for all employees has been implemented.,“Shandong Linyi Construction Machinery Co Ltd”Incorporation,It was successfully listed in 1998.,Become the first batch of listed enterprises in Yimeng Old District。With the successful completion of the joint-stock reform,,Lingong has established a modern enterprise system.,The vitality of enterprises has been further enhanced.;At the same time,Enterprises also pay more attention to technological innovation.,Further increase investment in product research and development,A qualitative leap has been achieved.。

1996,Ranked among the top 500 in China's machinery industry;1998,ThroughISO9001 Quality System Certification;2003,The first one developedYZ18JVibrating roller off line;2004,Loader series products are rated as“Chinese famous brand products”;2005,Production and sales of loaders exceed 10,000 units......Breakthrough and Leap in Ten Years,Let the name of Lingong be widely known.,Temporary workers also take a more heroic and confident attitude.,March into the new century with head held high。Diversified layout,Create a new era of temporary work
At the beginning of the new century,With China's accession to the WTO,,Economic globalization is surging forward,Lingong has also joined the wave of global competition in the construction machinery industry without hesitation.。

Facing the fierce global competition,The bottleneck of transformation、Pressure of the environment、Forced by demand,Let the temporary workers realize,In order to make China's construction machinery industry structure move towards“Middle and high end”,Expand“High quality supply”,Coping with fierce international competition,You have to make up your mind“Make up a missed lesson”,Improving the refinement of products and services、Work hard on innovation and reliability。

2006,Lingong and Volvo Construction Equipment formally signed a strategic cooperation agreement,By introducing and digesting a large number of advanced technologies and management models,Lingong implements dual-brand strategy in a timely manner,And launched the excavator product line.,It has achieved a historic breakthrough from a traditional loader manufacturer to a full-line construction machinery product manufacturer.。It has developed so far,Lingong is not only the first in the national sales of loaders.,Excavator sales have also achieved the first growth rate for many years.,At the same time,Road machinery products also occupy an important position in the market.。

  

However,After several years of rapid development.,China's construction machinery market takes a sharp turn for the worse,2012 has entered a downward cycle.,Lingong also had to slow down the pace.,Find a new breakthrough。

Facing the Red Sea of the industry,How to find growth“The second curve”?The answer given by Lingong is,Focus on the development of the main business,Deepen the field of subdivision,Collectivization、Diversified development,Drive into the fast lane of high-quality development。

2012,Set up Lingong Heavy Machinery,And then,Lingong Mine、Lingong Zhike and other core subsidiaries have been established successively,And the development effect is prominent.。Among,2021,Established only 9 years ago, Lingong Heavy Machinery has achieved business income of 117.5.6 billion yuan,Year-on-year growth of 57.59%,Annual compound growth rate 80.09%;Realize profits and taxes 11.9.5 billion yuan,Year-on-year growth of 96.34%,Become the fastest growing brand in the domestic construction machinery industry。The mine car business of Lingong Heavy Machinery has been the first in the world for seven consecutive years.,The domestic sales volume of high-tech business is the first.,Become the new growth pole of Lingong Group!



  

Nowadays,Lingong Group has developed into a large group company with 5 core companies and 18 other member companies.,Practicing the Growth Path of Chinese Brands with Strength。2022,Lingong Group with 571.8.6 billion yuan brand value ranks《China's 500 Most Valuable Brands》Ranking 165,At 64.$1.2 billion in sales“2022 Top 10 Integrated Construction Machinery Manufacturers in China”Fourth。The hoof is swift and steady,Focus on the development of the main business,Lingong deep ploughing subdivision field,Step by step to the forefront and commanding heights of industry technology。

  

Pioneering and enterprising,Dream Chasing International New Era
If we say that innovation provides internal impetus for the development of Lingong.,Then internationalization is the new engine for Lingong to open up the market.!

As far as temporary workers are concerned,It realized very early on that“Walk out”The importance of。It has developed so far,Lingong has not only established a perfect international supply chain system,,It is committed to creating a Chinese brand preferred by overseas customers and a satisfactory service brand.,More integrated“The Belt and Road”Initiative,Formulate six segmentation strategies for overseas markets in an all-round way,Russia was built one after another.、AlgeriaCKDAssembly base,Brazil、Netherlands、America、Completion of global production base layout in Mexico,At the same time, more than 100 first-class distribution channels have been set up.,Successively with Volvo Construction Equipment、Sandvik sets up joint venture,The Group's business operation and market development capabilities have been further enhanced.,Explore a path with“Features of temporary work”The road to internationalization.。

  

Overseas operation strategy,Lingong insists on localized talents、Localized operation、Localization services,Accurately match local market demand,Accurately locate the product,Steady expansion of overseas business,It has the strength to compete with the first echelon of international enterprises.。

At present,Lingong has become the world's top 50 construction machinery、One of the three largest construction machinery exporters in China,Products are sold to more than 150 countries and regions around the world.,It is one of the leading construction machinery enterprises in the world in terms of monomer production。

  

From a small state-owned factory,It has been contracted for operation、Share restructuring、Listed on the market、Joint venture and cooperation to internationalization、Diversification,50 Years' Development of Lingong,It is the epitome of the times with Chinese characteristics.,Concentrated the journey of the rise of China's equipment manufacturing industry.。“Reliable bearing of heavy load”,Cast the most important weapon of a great power“Soul”

Look back 50 years,The leap-forward development of Lingong is inseparable from sizing up the situation.、Conform to the passionate development of the times,It is inseparable from pioneering and enterprising.、Craftsman spirit of striving for perfection,It is also inseparable from the fertile soil of enterprise development.——It has the inheritance of Yimeng red spirit.,It also has the corporate culture based on Qilu culture.!

The land of Yimeng faces the Yellow Sea in the east,Backed by Mount Tai,The territory has rolling hills。A harsh natural environment,Long-term life training,The people of Yimeng are industrious and honest.、Hardworking、Be willing to give、Strong character of self-improvement。

“Yimeng Spirit”Nourishing the Lingong Group from the Old Yimeng District,Lingong is based on Yimeng spirit.,Combined with the new conditions of the times,Keep learning、Carry forward、Practice,Established“Reliable bearing of heavy load”The idea of,Use“Yimeng Spirit”Cast the soul for this national equipment manufacturing giant。

  

Adhere to“Efficiency is paramount、Leading in technology”Core values,Lingong insisted“Reliable bearing of heavy load”The idea of,Focus on the production and manufacturing of construction machinery,With“Combination of "one complete, two innovations" and "three innovations"”Yes“All-round innovation”,Let temporary workers release great innovative efficiency.,Whether it's lean production,Or product quality,All of them have achieved a great leap forward.,The corporate image of a big country's heavy equipment is gradually becoming clear.。

In recent years,Lingong has won successive awards“Governor's Quality Award”、“National Quality Award”、“Asian Quality Excellence Award”Wait for the honor,It has developed into an internationally renowned large-scale construction machinery group,It is the first single champion of manufacturing industry of the Ministry of Industry and Information Technology.,Shandong Intelligent Manufacturing Benchmarking Factory。October 2019,Lingong has won one of the highest awards in the field of global quality.“European Quality Award”,Become the only enterprise in China's construction machinery industry that has won this honor.,Show the outstanding achievements of enterprises in excellent performance management。

  

▲Actively participate in public welfare undertakings

At the same time,Lingong cherishes the feelings of home and country,Take social responsibility bravely,Actively participate in public welfare undertakings,Will“Reliable”The culture has achieved infinite extension.。Lingong took the lead in joining WWF in 2012(WWF)Carbon Reduction Pioneer Program,Set an example in energy conservation and emission reduction;First created in 2013“Good driver in China”Activity,Now he has traveled all over the country.,And go abroad.,Through the city training camp,Provide free vocational training for tens of thousands of operators;2018“Red Love”Targeted Poverty Alleviation Action Launched,Through a variety of effective measures to help poor people start businesses and become rich。In addition,Lingong is still in Xinjiang.、Liaoning、Sichuan and Guizhou have donated many Hope Primary Schools.;In 2020, the novel coronavirus epidemic raged everywhere.、Flood in Henan in 2021、Snow disaster in northeast China,Temporary workers shall organize equipment and personnel quickly.,Put in the rescue,Show the heart of great love.....

  

▲“Good driver in China”Activity

“Reliable”Culture,It not only brings the cultural foundation for the rapid development of Lingong.,It also makes Lingong have the potential to become a great enterprise for a hundred years.。

Go forward with your life,Dreaming of the stars and the sea

Tian Xingjian,A gentleman should constantly strive for self-improvement,The development history of Lingong,It is the struggle history of a strong Chinese manufacturing enterprise.。

Enter a new era,Today's temporary workers are in production, operation and management.,Has taken the lead in automation、Digitize、Networking and intelligence,And build a large data collection and analysis platform.,Have strong big data、Frontier technologies such as cloud computing and artificial intelligence,In the integration of the two、Big data applications、Intelligent manufacturing and other aspects are in the forefront of the industry.。

  

While traditional products continue to be upgraded iteratively,Lingong runs through the whole value chain with the concept of green sustainable development,So far,Lingong has not only successfully launched a series of pure electric loaders,、Pure electric excavator,Pure electric mine car、Pure electric aerial work platform and other series of electric products,And continue to optimize and upgrade,Step by step, it has established its leading position in the field of new energy.。

Based on the global economy,、Informatization construction、Deep understanding of the development trend of the times such as energy transformation,Temporary workers are drawing the road of future development with great ambition.,Integrating and drawing lessons from international advanced technology,Continue to electrify、Intelligent、Achieve leapfrog development in the field of internationalization,Digital temporary work、Intelligent temporary workers become the industry benchmark,Foundry Towards Industry 4.Under the new era of 0“Craftsman spirit”。

Practicing“Reliable bearing of heavy load”The idea of,Constantly reinventing itself、Innovation and upgrading,Lingong has become a model sample for construction machinery enterprises to cross the economic cycle.,It will also use digitalization to enable China's equipment manufacturing industry to move to a higher level of the global value chain.,To lay a more solid foundation for building a century of temporary workers.!

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