2022,The commercial vehicle market is repeatedly affected by the epidemic.、High oil prices and other factors.,The overall sales volume of the domestic heavy truck market decreased by 52% year-on-year%。However,Sinotruk has gone against the trend in the downturn of the industry market.,At 15.Sales of 880,000 vehicles、23.6%Market share,Win the sales volume and market share of China's heavy truck industry in 2022“Double crown”。
The order of the year is often easy,Huazhang Rixin。According to CAAC data,Sinotruk with 1.350000 vehicles topped the sales list in January 2023.,With a market share of 27.76%,And became the only enterprise with sales exceeding 10000 in January.,With“War is a decisive battle”The state of,Win the first month“A good start”。Of course, the remarkable achievements of Sinotruk are not just based on one sentence.“If you don't compete for the first place, you are muddling along.”Shouted the slogan.,It was put together step by step.,In January, Sinotruk made frequent moves in product and marketing.,Provide more logistics equipment solutions for the society。
Full firepower and full release of product power
Product strength is the source of enterprise vitality,Sinotruk knows this well.。Over the years,Always maintain product upgrades based on customer needs、Iteration,At the beginning of 2023, it launched a number of heavy new products.。January 14,Sinotruk HOWOMAXEfficient version shocked the market,With the world's first thermal efficiency breakthrough 52.28%Commercial engine,WujiSPower chain to achieve super-optimal matching,Comprehensive fuel saving up to 15.5%。January twenty seventh,The first Weichai assembled in ChinaWP15T/HOWO 680 HP DieselTH7 Delivery of tractor to customers in Bozhou, Anhui;January 31,Exclusive to SinotrukWP15T New product of 680 horsepower Shandeka is launched in Shanyao,Open“High Horsepower Extreme Journey”,Qingling Trunk Logistics Transportation。
Work hard and never stop,Understanding the precise layout of the market
Behind Sinotruk's Double First Place in the First Month of 2022 and 2023,It is the inevitable result of the improvement of industrial chain and innovation chain capability.。By continuously increasing investment in product research and development,Establish、Perfect“Forward research and development”Process,The adjustment of Sinotruk's product mix has achieved initial success。Product is a sharp weapon in the market competition.,In the wave of the new four modernizations of China's commercial vehicle industry,Sinotruk relies on its rich product portfolio and lean enterprise management capabilities.,Ability to resist risks、The advantage of anti-market volatility is highlighted.,The market share has steadily increased。
Sinotruk owns the Yellow River、Shandeka、HOWO and other full range of commercial vehicle brands,Covering 41 market segments and more than 90 application scenarios,Achieve comprehensive coverage of market segments,It is the enterprise with the most complete driving form and power coverage in China's heavy truck industry.。In the past year,Sinotruk has always insisted on in-depth market segmentation、Go deep into the front line of customer operation,Listen to customer feedback,Solve customer pain points,Breakthroughs have been made in the development of market segments,All market segments rank among the top three in the industry,And achieved the first in the industry in many ways.。
Science and technology forerunner,Intelligent manufacturing power highlights advantages
Sinotruk's Confidence and Confidence in Leading the Industry Market,Originated from the accumulation of scientific research。Sinotruk continues to increase R & D investment,Products and technologies continue to lead。Relying on the advantages of group resource sharing,Collaborative R & D of Sinotruk and Weichai Power,In technology、Products、Format、Marketing and other aspects have been achieved.“1+1 is greater than 2”The results of。
2022,In the tractor segment, the market for products with more than 500 horsepower,The market share of Sinotruk increased from 18% in 2021%Greatly increased to 31.7%,It ranks first in the industry。Sinotruk is the world's first thermal efficiency 52.28%Commercial diesel engine and the world's first thermal efficiency 54.16%Complete vehicle enterprise of commercialized natural gas engine,Collaborative R & D of products between Sinotruk and Weichai、Optimal matching and rapid integration will undoubtedly create more value for customers.,Create greater benefits for card friends!
With a good start in the first month of 2023,Sinotruk starts a new journey。February 21,With“Product-Oriented Intelligence Leads Win-Win Future and Creates Value”The 2023 Partner Conference of China Heavy Truck Group will be grandly opened.,Product-oriented、The blueprint for creating greater value is about to be unveiled.,Stay tuned!
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