May 13, 2014

XCMG takes the lead in introducing road machinery

Service brand“Body and soul”Service

2023，The original aspiration remains unchanged、Always for you

In order to continue to serve customersProvide

In time、Efficient、Value service

XCMG Road Machinery

Renewed release“Serve wholeheartedly”Service brand

Inheriting the same original aspiration for 9 years

About the service，XCMG has never stopped！Since 2014，XCMG Road Machinery has been adhering to the customer perspective for 9 years.，It was launched one after another“Serve wholeheartedly”Brand、“2+1”Service Engineering、Professional one-stop solution portal service platform——“Home of the road”、“Serve wholeheartedly 4.0”，Continue to lead the development of the industry。

March 10，XCMG Road Machinery“Serve wholeheartedly”The service brand is renewed again，Officially released to the world“Your way，Our responsibility”Slogan declaration。

Interpretation of Sun Chuanhu, Deputy Director of Marketing Company of Road Machinery Division“Serve wholeheartedly”Brand connotation：

· YesDress、 Behavior 、Tool、Process standards are fully updated and upgraded；

· Commitment to provide customers with timely service 365 days a year；

· Improve the serviceInformatization、ZhiEnergization，Construction“Home of the road”One-stop serviceSolution，Real-time control of market services、Develop efficiently；

· Provide periodic inspection、Customized services、Value services such as customized training and active visits，Comprehensively enhance customer experience。

Service clothing、Toolbox and other images have been fully renewed.

At the meeting，Service brand micro film《Be sure to arrive tonight》Broadcast to the whole network in the form of live broadcast，Arouse strong resonance among the audience。

Ordinary and everyday story telling in movies、A display of service details，It shows“Serve wholeheartedly”“In time、Efficient、Value”The core of the brand。

Satisfied with whole-hearted service

“Serve wholeheartedly”Service Brand Renewal Ceremony

Take over the flag，Solemn oath of the service team，Promise to“Stand in the market、Quick response，Enthusiastic and responsible、Extreme initiative”Attitude，Deepen value marketing，Strive to build industry service brand benchmark。

General Manager of Road Machinery Division of XCMG、Party Secretary Guo Chaohui said.，“LetThe customer is satisfied、Let the customer be moved，It is our corporate commitment to society.，It is the responsibility and responsibility of all service officers and men.”。

Give the order，All 13 service teams went to war.，Hundreds of R & D、Quality、Production、Sale、Linkage of service professionals，26 provinces will be visited、Municipality directly under the central government，Active maintenance of equipment，UseA whole-hearted gestureContinuously expand the value space of customer service，Continuously leading the sustainable development of the industry。