March 31, 9 p.m.，With the large-screen sales figure fixed at 87.7.9 billion yuan，2023 Trinity for nearly two months“The joy of the Spring Festival”Come to a successful conclusion，Create another new model of spring promotional activities in the industry，Once again highlight the strong appeal of Sany brand.。

 

 

 

At 8 o'clock that night，2023 Sany New Year Joy Ultimate Lucky Draw Live Night Opens on Time。And then，Sany excavator、Pumping、Road machine、Crane、Heavy truck、Construction and other business departments“Limited time special show”、“Hot selling special show”Successive orders.。

 

In the live broadcast room of Trinity，The craze for placing orders is rising！As of 9:00 p.m，The total amount of large screen orders is fixed at 87.800 million yuan，The joy of the Spring Festival has created another amazing number.！

 

 Yao Xiandong, Deputy General Manager of Marketing Company of Sany Pump Road Business Department（Second from left）

 

From the road machine“C10 New product release”，To the crane“First launch of heavy new products”，From the work car“First show of new energy dump truck”，Arrival machine“Decryption of new electric products”，The 7-hour uninterrupted live broadcast of the day presented users with a perfect audiovisual feast.。“Ten thousand yuan red envelope rain、Wish convenience store、Co-branded gift box”And other activities continue.，Let customers enjoy watching and buying more.，Keep lifting“Machine buying craze”。

 

 

 

It is reported that，That night“Live night of the lottery”It is the closing activity of the Sany Spring Festival.。February 8 to March 31，Sany excavator、Crane、Pump Road and Other 10 Major Business Departments Jointly Launch Sany Group's Spring Festival Promotion Activities——“Sanyi 2023 Happy New Year”。

 

This event，Sany also entertains with Tencent for the first time.、GAC MOTOR、Travel on the same journey、Joint interaction of Zhiyun and other leading brands，Over a million people watch it every week.“The light of domestic products”Series of cross-border live broadcast activities，Cross-border interaction is wonderful.！

 

 

At the same time，The majority of customers through the activities of the special page.、Special promotion area of each business department、Offline branch\Agents and other multi-channel orders。Whether it's online viewing、Make a decision with one key，Or go to the nearest agent store to buy on the spot?，Multiple online and offline purchase methods，It provides more convenience for the majority of users.，Better purchase service。

 

 

The closing initiative is in Sanyi No.18 workshop.“Lighthouse factory”Carry out live broadcast to bring goods，On the live night of the lottery that night.，The kingCosplay、Brand cross-border interaction、Mechanical Phantom Dance and other wonderful programs.，Directly fill up the popularity and bullet screen.。Show in the background，Activity within 1 minute of start，A quarter of a million people poured into the studio.。

 

 

Users not only enjoy the live broadcast，Better to buy.！Boss Zhang in Jiangsu grabbed three new Guosi excavators.，Be overjoyed：“Take advantage of this Spring Festival activity to offer a big discount.，The more you buy, the better.！”

 

 

Background data display，In one hour of live broadcasting time，More than 930,000 netizens“Onlookers”This online orgy.，The page views of the activity special page have already exceeded one million.，“Sany Ultimate Lucky Draw Live Night”It has become the hottest topic of the night.。

 

“87.Orders of 7.9 billion yuan highlight strong brand appeal”，Industry insiders said，Trinity is on fire again.“The joy of the Spring Festival”This newIP，This is a true portrayal of Sany's leading digital marketing in the industry.。