In order to cultivate product understanding、Know technology、Compound talents who understand the market，Guide technicians into the market，Integrate with the customer，Strengthen the fit between technical talents and market customers，At the same time, help the sales staff to be more comprehensive.、Promote products more professionally，Fully meet customer demand for mining machine products。April 4，The company held the first“Product course design and product recommendation”Competition activities。Deputy Secretary of the Party Committee of the Company、Secretary of the Discipline Inspection Commission、Zhao Wei, chairman of the trade union、Liu Qingdong, Assistant General Manager of the Company、Xie Heping, Assistant General Manager of the Company and Deputy General Manager of Dalian Riqian、Some marketing cadres and backbone representatives and 22 new marketing technology graduates, etc.，More than 70 people participated.。

Zhang Lin, Vice Minister of Human Resources, presided over the contest.

Focus on customers  Accurate recommendation

Through the full communication between the technical center and the marketing company in the early stage，Comprehensive consideration of customer needs and company products，A total of 12 technical center players participated in the competition.，The contestants will promote the product highlights as the center.，Use data to highlight advantages，Give an example of construction case，Display service guarantee，Show the construction process of mining machine products in an all-round way，Reflect the image of a complete solution provider for mining machines。

The judges asked questions and comments on the spot. 
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General Manager Liu said that this product promotion contestEffectively promoted the company“Marketization of technology，Market technicalization”Process。It is hoped that the future product promotion contest can meet the needs of customers.，Continuously improve the accuracy of product promotion and guarantee the whole life cycle of the company、Introduction of system construction。

General Manager Xie pointed out that the positioning and logic of product promotion materials must be clear.，To integrate the product into the real scene，Seize customer needs，Face different customers，Impress customers with real data，Give customers an intuitive view of lifecycle cost，Horizontal comparison of competing products，Highlight the advantages of mining machine。

Liu Yongjie, Vice Minister of International Sales Management Department of International Operations Center, pointed out that product promotion should be viewed from the perspective of customers.，Focus on the different needs of overseas and domestic customers，The comparison of competing products should highlight the cost-effective advantages of mining machines.，How much lower is the operation and maintenance cost?，How much revenue does it bring to customers?，This is what we should focus on when we face customer promotion.。

Duan Bei, director of the sales management department of the marketing company, described the product promotion conference as a new docking mode between marketing and products.，Point outProduct introduction should be based on customer needs.，Customer-centric，Use customer language，Product development needs to bring more added value to customers，Use customer concerns as the ultimate metric。

Awards and recognition

Secretary Zhao awarded the first prize to contestant No.10.

General Manager Liu awarded the second prize to contestant No.4.

General Manager Xie awarded the third prize to contestants No.7 and No.8.

The company leader made an important speech. 

Secretary Zhao pointed out，The product promotion competition is to promote the change of thinking of technicians.，The process of guiding technicians to establish market awareness and customer orientation，Export courses to marketing，Let the marketing officers and men be more comprehensive in the market、Professional Product Promotion Process。We should build the product promotion competition into a model of cross-departmental collaboration between technology and marketing.，Achieve each other，Grow together。It is hoped that there will be further smooth cooperation between the two departments.，Mutual expansion of thinking，Collide with more sparks of wisdom！Finally, Secretary Zhao put forward four requirements for the participants.：

One is to change thinking.，SustainedLearn。Quickly complete the transformation from product thinking to customer thinking.。We should go into the market and get close to customers.，Keep learning from customers with humility，Starting from the needs of the market and customers, we should constantly innovate and break through.；

Second, always be prepared.，Show yourself。Don't fight unprepared battles.，Be fully prepared at all times.，We should cherish every opportunity to speak in public.，Keep honing yourself、Improve yourself、Show the best of yourself.；

Third, strengthen reserves.，Lift strain。Every time you need to improvise.，In fact, it is an effective display of the accumulation of past knowledge.，Quickly organize your thoughts.，Comprehensive、Answer the question succinctly；

Fourth, break the rules.，InnovationThinking。Don't stick to a fixed format.，Think carefully about how to show it better.，Break the rules，There can be no restrictions on thinking.。

Sentiment of the competitionThe successful introduction of products is not a department.、Tasks of a certain employee，It is the result of the unity and cooperation of many departments.。This product promotion competition made me intuitively realize that in the process of technology market integration,，Shortcomings as a Technician，Need to reverse thinking，Focus on customer needs，Think from the customer's point of view，Design products that customers really want。

  — — Wang Zhixing

Through this product promotion contest，Have a new understanding of the focus and direction of product introduction，It is very helpful to improve the product introduction in the future.。At the same time, it also trained me to face the platform.、Ability to respond to customers。Ask questions for the leader，I will further improve it.。

 — — Zhang Dong

As the head of product，Be familiar with the performance and indicators of the product，But how to introduce products to customers?，How to demonstrate the core competitiveness of products in the shortest time?，Attracting customers to purchase is my weakness.。On the one hand, there are fewer market visits.，Not understanding the real concerns of the customer；On the other hand, there is insufficient data collection.，Can't really impress the customer。In the product introduction，Also aware of their own problems.，After this exercise.，I believe I will be more confident when introducing products in the future.，Introduce products more efficiently。

— — Lou Bin

Face“Product Course Design and Product Promotion Competition”，Although carefully prepared in advance，But I benefited a lot from the excellent explanations of my colleagues in the technical center.。The judges' comments opened my mind even more.，Better understanding of market demand，This also requires me in the follow-up work.，Make up for the shortcomings，Know the customer，Understand the market，Make products of better quality。

 — — Wang Yunxian

To do a good job, one must first sharpen his tools.

Focus“Market first”And“Application driven”

Build a bridge between products and the market

Guide technicians to talk about products and help marketing personnel understand technology

Realizing the Integration of Technology and Marketing and Drawing a New Blueprint for Mining Machines