2023，Global inflation is high，Economic growth has declined and entered the track of medium and low speed growth.，Unprecedented Changes in the World in a Century Accelerate Evolution。In the field of construction machinery，The Chinese market, which is in the industry cycle, is experiencing subversive changes.，Keep it on one side“Chinese speed”。Foreign-funded enterprises continue to upgrade customer value with a global perspective，There are also foreign-funded enterprises that are not acclimatized and withdraw.。2023，The market is treacherous，How Foreign-funded Enterprises Deal with the Changes in China？

April 2023，On the occasion of French President Macron's visit to China，Europe's number one manufacturer of aerial work machines—— France HaulotteMr. Wang Zhijun, General Manager of Ou Lisheng China, was interviewed by the media.。Explore the global perspective，The Way to Deal with the Change of Foreign Leading Brands，Decoding the Chinese Layout of the Centennial Ou Lisheng。

HaulotteWang Zhijun, General Manager of Ou Lisheng China

Centennial brandHaulotteOu Lisheng

Look at the Chinese market.“Adolescent agitation”

The global high-tech industry is experiencing unprecedented changes in a century.。After three years of epidemic，Rapid recovery of high-tech market，In 2022, the global high-tech industry grew by 19% year-on-year%，China Market Exceeds 40%Has made the greatest contribution to growth.。

HaulotteOu Lisheng is a global leading high-tech brand that has experienced more than 100 years of trials and hardships.，It entered China in 2006.，It has witnessed the development of China's high machinery industry in 17 years.，It is still exploring the way of development in China.，Actively respond to the challenges under the great changes in the market。

For China's high-tech market，Wang Zhijun has unique views.：The Chinese market has global commonalities.，It also has a Chinese personality.，From the perspective of the global industrial cycle，It can be considered that it is in“Adolescent agitation” Period ，But we believe that the next five years will continue to grow at a high speed.。

Take root in China，With a global perspective，Bring to the customer“Stones from other hills”，Create Chinese speed and value，Accompany customers' growth and long-term development，It is our unswerving pursuit and foothold.。

Keep the promise

Service“Chinese characteristics”High-speed machine leasing industry

HaulotteOu Lisheng has a long-term plan for the development of the Chinese market.，As early as 2009, it built a factory in Changzhou.。Last year（2022）Changzhou New Factory Completed and Put into Production，YesHaulotteOne of the largest investments in the history of the Olson Group，It is also the most important thing for Ou Lisheng Group outside its French headquarters.，The largest manufacturing base。The factory is not only for the Chinese market.，It will radiate the whole world.。

It is worth mentioning that，The foundation of the new factory was laid in 2020.，Put into production in 2022。Three-year construction period，Experienced a global epidemic、There is a shortage of supply、Market volatility、There are many difficulties and challenges such as limited personnel.，But Ou Lisheng overcame all difficulties.，Finally, we have fulfilled our commitment to the Chinese market.。Coming up，HaulotteOu Lisheng's world-leading products will be able to supply to the market faster.，More products in line with local application scenarios and operating habits will land in China one after another.。At the same time，Our service and post-market national layout have also achieved initial results.，Solve for the customer“Worry behind”On the road，A solid step has been taken.。

First push“Five-year warranty” 

Money-making guarantee for leasing customers

In the near future，HaulotteOu Lisheng is the first in the industry.“Five-year warranty”，This is based on the global experience and the cooperation practice in China.，It is one of the Chinese solutions for customers.。

Wang Zhijun explained，In a sense, this is equivalent to providing a copy of the equipment.“Medical insurance”，YesHaulotteOu Lisheng's Commitment to Chinese Users，A service concept。In a time period where the current common financing period for new equipment is 5 years，5 year warranty will get the rental company out of“Dare not hire a service engineer，Dare not use the original parts”The plight of，Help the rental company keep the equipment in“The prime of life”The state of。Do a good job in the first five years of the best equipment performance，And is favorable for prolonging the service life of the equipment.，Make the equipment more valuable，Really help the rental company make money in the later period.。

“In China，For China”

Talking about China's high-tech market andHaulotteOu Lisheng's Future in China，Wang Zhijun said frankly，China's high-tech market will eventually mature.。In the process，Practitioners will face market fluctuations.、The price of the fight、Adjustment and innovation of the model、Business integration and other challenges。Who can not forget the original aspiration?，Adhere to long-term doctrine，Really pay attention to the essence of operation and development，Only in this way can we have a chance to stand firm in the wave of competition in the market.。

In the process.，HaulotteOu Lisheng will stick to it.“In China，For China”The route of，Experience and Chinese wisdom from a global perspective，Create real value for customers，Customers and friends in the Chinese market，Welcome this together.“A hundred years of change”。