Recently,Take the new model of merger, acquisition, reorganization, transformation and upgrading of Shaanxi Construction Machinery as a sample.,Written by Minjiang University and Sichuang Institute of Senior Management of Shaanxi Coal Group《Manufacture-Lease-Remanufacturing:New Mode of Merger, Acquisition, Reorganization, Transformation and Upgrading of Shaanxi Construction Machinery》Case,By the world-renowned China Management Case Sharing Center(CMCC)Included in the case base,As a business teaching case, it is applied to colleges and universities all over the country.MBA、As well as middle and senior managers and other business management training courses to share.。
The case introduces the Party Secretary of Shaanxi Construction Machinery Co., Ltd.、Chairman Yang Hongjun leads the members of the new leadership team,Facing the downward cycle of the industry,Accelerate the reform of mixed ownership enterprises,Combine vertically and horizontally、Remove impurities and return to the nucleus,Shanghai Pangyuan Machinery Leasing Co., Ltd. and Zigong Tiancheng Construction Machinery Co., Ltd.,Innovation gets through“Manufacture+Rental services+Remanufacturing”Upstream and downstream collaborative development model,Jump to be.AA leading construction machinery leasing enterprise with scarce shares in the stock market,The profitability and risk resistance of enterprises have been significantly enhanced.。In recent years,Enterprises are determined to cultivate deeply,Do fine manufacturing business、Make the leasing service business bigger and stronger、Cultivate the business of re-intelligent manufacturing,Various production and operation indicators stabilized against the trend,Brand recognition and market share continue to improve。The company's stock has been selected into the Shanghai 380 Index and the Fuji Russell Stock Index.,“Pang yuan”The brand was awarded the well-known trademark in China.,Rank“Top 100 list of global construction machinery leasing”Number 18,The total tonnage of tower cranes has ranked first in the world for 8 consecutive years.。
Selected this timeCMCCCase base,It indicates the merger and reorganization of Shaanxi Construction Machinery Co., Ltd.、The successful experience of transformation and upgrading has been highly affirmed by authoritative institutions.,It fully confirms Shaanxi Construction Machinery Co., Ltd.“Manufacture+Rental services+Remanufacturing”The Practical Significance and Academic Research Value of Innovation Model in the Field of Business Practice。After the case is put into storage,Will be 309 nationwideMBATraining institutions apply to strategic management、Teaching and research of electronic commerce and other related courses,Expanding the thinking of teachers and students in Colleges and universities、It plays an active role in promoting the cultivation of compound talents.。
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