Report on the Work of the Government in 2023“Vigorously develop the digital economy”“Accelerate the digital transformation of traditional industries and small and medium-sized enterprises，Focus on promoting high-end、Intelligent、Green level”。Accelerating digitalization and developing digital economy is to cope with uncertainty.、Increase social resilience、An important strategy to promote economic recovery。For the tourism industry，How to share with 5GAs the representative of the new generation of information technology development dividend.，Drive the industry from traditional resource-driven to creative、Information、Data and other elements integration drive，Speed up the digital transformation of traditional offline formats，Is the key to the transformation and upgrading of the industry。The other day，The Ministry of Culture and Tourism and the Ministry of Industry and Information Technology jointly issued《On strengthening 5G+Notice on Collaborative Innovation and Development of Intelligent Tourism》（Hereinafter referred to as《 Notice 》），Deployment of nine key tasks，For the future 5G+Intelligent Tourism Collaborative Innovation and Development、It provides important guidance for promoting the deep integration of digital economy and tourism.。

Why 5G？Nowadays，The digital experience of new infrastructure construction has become an important part of tourism experience.。

Judging from the behavior of tourists today，No matter from the short video before the trip.“Plant grass”、Online strategy search orOTAProduct Booking，Instant sharing in row、In-store consumption or online reviews and secondary dissemination after the trip，The online experience brought by the new digital infrastructure is not only a supplement to tourism behavior.，It is also the key factor to determine the experience of offline tourism.。We see《 Notice 》It is clearly stated in，By 2025，China's tourist sites 5GThe network construction is basically perfect.，5GThe level of integrated application development has been significantly improved.，Industrial innovation capability has been continuously enhanced.，5G+Large-scale development of smart tourism。Especially, not only tourist attractions are required.、Resort area、Leisure block、Night consumption gathering area and other key tourist sites 5GThe level of network coverage is constantly improving.，Key tourist sites in need are also encouraged to achieve 5.GNetwork high-quality coverage。This will make it possible for the transformation and upgrading of tourism industry with high quality and the transition of industry governance ability with high level.。At 5GUnder the extensive coverage of the network，The perception antenna of governance will be widely extended.、Deep sinking，Passenger flow monitoring in scenic spots、Destination marketing、Consumption guidance and other areas will allow data“Give advice”，So as to form a scientific system、Refinement、Intelligent governance capability and management efficiency。

How to achieve 5G+Intelligent tourism？Nine Key Tasks Drive the Deep Integration of Digital Technology and Tourism Industry。

In recent years，With“New investment、New consumption、New model、New format”Digital economy, which is the main feature, has become an important force to promote the steady development of China's economy and society.，Through the development of digital economy，Promoting consumption expansion and upgrading has become the general consensus of transformation and upgrading in various industries.。But from the perspective of the tourism industry,，Limited by the large scale of investment、Low output efficiency、Long return cycle and lack of professionals and other factors.，Relying on the traditional path“Inertia”And industry transformation“Inertia”Still exist。In many places, the digitization work is still in the traditional stage of hardware facilities construction.，Lack of software services and content innovation；The matching degree between information technology and consumer demand is not accurate and flexible enough.，Personalization、Differentiated and scenario-based intelligent service supply system has not yet been formed.。

Thus，《 Notice 》Nine key tasks are put forward.，Including the strengthening of key tourism areas5GNetwork coverage、Encouraging the opening of network construction resources in key units、Innovation 5G+New Experience of Intelligent Tourism Service、Explore 5G+New Model of Smart Tourism Marketing、Lift 5G+Intelligent tourism management capability、Strengthen 5G+Supply of smart tourism products、Enhancement 5G+Innovation vitality of the main body of intelligent tourism、Build 5G+Intelligent Tourism Demonstration Benchmarking and Construction 5G+Intelligent tourism model villages and towns, etc.。Nine Tasks Focus 5G+Core tasks of smart tourism，The overall planning of urban and rural areas has been realized.，Based on consumer-oriented（2C）、Industry-oriented（2B）And for the government（2G）Three dimensions，Covers network coverage、Tourism services、Smart marketing、Tourism Management、Industrial innovation、Rural tourism and other key areas，Fully implemented in our country“Fourteen five”Planning about“Build based on 5GApplication scenarios and industrial ecology”Mission requirements，Science has drawn 5.G+Application Roadmap of Smart Tourism。《 Notice 》The release of，It will accelerate the landing of characteristic applications in key areas.，For further expansion 5GIndustry application blue ocean，Push 5GEnabling smart tourism，Create a good environment for development。

How to achieve collaborative innovation and development？Strengthen overall planning and coordination to create intelligent tourism industry ecology。

5GThe main battlefield of application is enabling the real economy.、Enabling thousands of industries。This determines the inclusion of+5 including smart tourismGApplication is a long-term project.、Complexity、Systematic engineering，It requires not only the extensive participation of the upstream and downstream parties in the industrial chain,，It also requires the cooperation of government departments.，Increase support and guidance，Push to form 5GGreat integration of applications、Big ecology。《 Notice 》Make it clear，Government guidance should be given full play.、Market leading role，Promote cooperation between industry, university and research，Promote colleges and universities、Scientific Research Institute、Resource coordination and linkage between basic telecommunications enterprises and other market players，Accelerate the formation of resultant force，Form 5G+The benign trend of high-quality development of intelligent tourism。In the process，Governments at all levels need to further optimize the innovative environment of digital economy enabling tourism industry.，Construction is conducive to the formation of intelligent tourism industry ecology.“Tropical rain forest”。《 Notice 》Encouraging all sectors of society to explore is conducive to 5G+The Policy Environment for the Transformation of Innovative Achievements in Intelligent Tourism，Cultivate a batch of 5G+Intelligent Tourism Innovation Enterprise、Projects and Solution Providers，Strengthen 5G+Content creation in the field of smart tourism、Technological innovation、Intellectual property protection in product development and other fields，Overall promotion 5G+Intelligent Tourism Innovation Ability。

Only use the new scheme.、New scene，To solve new problems.，Create new experiences，Reshape new values。We have reason to believe that with《 Notice 》The release of，It will further consolidate the digital infrastructure of the traditional tourism industry.，Continuous Stimulation of Digital Economy to Tourism Industry、The empowerment of the real economy；More looking forward to 5GAs the representative of the universal characteristics of the new generation of information and communication technology.，Bridging the Digital Divide of Tourism Industry in Different Regions，It has become an important engine to promote the recovery of national and even global tourism.。

（Author's unit：Tourism Economy Laboratory of Hangzhou Culture, Radio, Television and Tourism Bureau）