Helping the New Future of China-Brazil Relations in the New Era | XCMG Sailing in Brazil

Helping the New Future of China-Brazil Relations in the New Era | XCMG Sailing in Brazil

April 18, 2023

Brazilian meat products from across the sea、Sweet and Delicious Coffee Appears on Chinese Table,To“Made in China”The 650-ton all-terrain crane successfully completed the installation of the largest Ferris wheel in Sao Paulo, Brazil's largest city.,Stunning first show in South America;Complete sets of construction machinery built through the main north-south traffic routes in Brazil,To green development and sustainable cooperation with South American mining giant Vale……

In recent years,Economic and trade cooperation between China and Brazil has witnessed rapid development.,Handed over a brilliant“Report card”。China has been Brazil's largest trading partner for 14 consecutive years.,Brazil has also become China's largest investment destination in Latin America and the Caribbean.。Xugong Group is the leading construction machinery enterprise in China.,Actively participated in economic and trade cooperation between China and Pakistan,And has made remarkable achievements in the Brazilian market.,It has contributed to the steady and far-reaching economic and trade cooperation between China and Pakistan.“XCMG power”。

The first decade:Export trade  Products go to sea

Back in 2000,The first loader of XCMGZL30GIt officially entered the Brazilian market.,This is also the first XCMG equipment exported to South America.。

2004,XCMG has set up a sales representative office in Sao Paulo, Brazil,It has gradually expanded its sales network in Brazil.,It laid a good foundation for the rapid development in Brazil in the future.。

2008,During the financial crisis,XCMG still insists on investing in the Brazilian market.,A sales and service center focusing on leasing services has been set up.。

Pass the first one“Export trade,Products go to sea”Ten years,XCMG gradually takes root in the Brazilian market,Continuous adaptation and improvement,Improve product quality and reliability,Established a good brand image and reputation,Gain recognition and trust from Brazilian customers,Also more aware of the need to invest in Brazil.,In 2011, XCMG officially announced the establishment of a factory in Brazil.。

The Second Decade:Invest to build factories and manufacture locally

Ten years of transformation,Bright forward。Xugong welcomed the second in Brazil.“Invest in building factories、Locally manufactured”A new stage。

Foundation laying ceremony of XCMG manufacturing base in Brazil

2012,Xugong has invested 300 million US dollars in Bauso, Minas, Brazil, to establish the largest overseas manufacturing base of Chinese construction machinery in South America and the first wholly owned overseas production base of Xugong.,Covering an area of 800,000 square meters,Annual output of excavating machinery、Scraper、Nearly 10,000 sets of road machinery and other construction machinery。

XCMG was completed and put into production in Brazil in 2014,The first Philippine Nano product grader has passed the certification and successfully rolled off the production line.。

In 2019, XCMG Brazil Industrial Park, which is based on construction machinery, was approved by Jiangsu Provincial Government.,Become the fourth provincial-level overseas economic and trade cooperation zone in Jiangsu Province。

2020,The world's first bank for Chinese manufacturing enterprises——XCMG Brazil Bank is approved to operate,Open a new chapter of XCMG's internationalization today,Cumulative credit investment exceeded 500 million reals,Meet the diverse needs of customers。

On the occasion of the 8th anniversary of production in 2022,The first product of XCMG in Brazil was officially launched.。

Work hard,Steady growth。After nearly ten years of rapid development.,Business scale of XCMG in Brazil in 2022 compared with the time when the plant was builtSixteen times.Sales have increased tenfold.,Cumulative productionMore than 18000

It takes ten years to sharpen a sword.,XCMG Brazil has gone out of a way to go out from products、Personnel go out,Now the road of high-quality development of capital going out。Current XCMG Brazil Base and Sales Service Organization,It has directly provided more than 1000 jobs for the local people.,The proportion of local employees has exceeded 96%。

At present,Xuzhou and Baosu have established a national friendly city relationship for more than ten years.,XCMG Brazil has become a resounding business card of Bauso City,It has made due contributions to Brazil's economic development.。XCMG Brazil's revenue in the first quarter of this year increased by 9.%,Year-on-year sales growth of 21%,Profitability continues to improve。

Excellent quality,Lead the market。XCMG Brazil has actively promoted the upgrading of local industries in Brazil over the years.,Take local products as the research orientation,Developed for the Brazilian market.BRSeries of more than a dozen products,Now it has more than 100 construction machinery products for customers to choose.,Provide product solutions while,It also brings greater value-added services to customers.。

Under the epidemic,BMore than 1000 sets of equipment for 20 projects were delivered to the Brazilian government.,Help Brazil resume work and production,Equipment is widely involved in urban infrastructure.、Water Conservancy、Agriculture and other fields。

When more than 100 motor graders are deliveredALWhen the state government,In the delivery ceremony heldRenanThe governor commented,“We are honored to see that Xugong can becomeALState government“Enhancement”Program Partners,We have purchased many brands of equipment.,But today, only representatives of Xugong attended the ceremony held by the state government.,‘This is why I often say that China is the best in the world.’”。

Reliable reputation,Word of mouth。650-ton all-terrain crane, the largest tonnage in South America, delivered to a mechanical transport and heavy handling company with fifty years of experience in the market,After completing the installation of the largest Ferris wheel in Brazil,Used in key municipal infrastructure projects of light rail construction in Sao Paulo。

The company's president said.:“They have been choosing European and American brands for years.,Don't know about Chinese brands,Take a wait-and-see attitude,But now they prefer Chinese brands.——Xugong。Choose to cooperate with XCMG in Brazil,Because it has shown outstanding advantages in all aspects.。”

XCMG's Brazilian products have been widely used in local highway construction projects in Brazil.、Wharf Upgrading and Reconstruction Project、Hydropower Station Project、Agricultural Development Project、Urban infrastructure construction projects, etc.,Promote the transformation and upgrading of local industries。

Xugong,Make the world a better place。At the same time of self-development,XCMG fully practices in Brazil“Help With Love”The concept of public welfare,Continuously create a social citizen image with responsibility and temperature.,Become an influential and attractive Chinese brand in Brazil。

During the epidemic,XCMG Brazil Total to governments at all levels and relevant institutions、Employees and their families donated 660,000 masks and other epidemic prevention materials。In addition,XCMG Brazil actively carries out XCMG global micro-wish responsibility brand activities,Go to many schools and welfare institutions in Brazil,And launched with Brazil's Vale“Joint Partnership Program”,More than 500 people care for special groups。

According to incomplete statistics,XCMG Brazil has organized more than 100 sets of XCMG equipment to participate in disaster relief in that year.,It carries out more than 10 public welfare activities every year.,Has been obtained three times in a row“The Highest Medal of Honor of China-Pakistan Friendship”。

The Third Decade:Zhi Gai Shu Zhuan,Green and sustainable development

Energy saving, emission reduction and low carbon、Green sustainable development is a worldwide topic.,China and Brazil as《The Paris Agreement》The signatory of,They are all working together to build a better home for mankind.。

“Double Carbon”In the background,At the end of 2021, Xugong released the first construction machinery industry in China to the world.《Outline of XCMG Carbon Peak and Carbon Neutralization Action Plan》,Demonstrate XCMG's determination to transform and upgrade。XCMG Brazil's Rapid Layout of New Energy Market,More than 600 new energy devices have arrived in Brazil.,It provides a strong impetus for the development of Brazil's green economy.。

In the field of new energy mining equipment R & D and manufacturing,XCMG has launched in-depth cooperation with many mining companies around the world,Pure electric mine cars have been introduced one after another.、Digging machine、Loader and other mining equipment,Vale also used it as a“Power conversion”An important part of。

Alexander, Executive Vice President of Global Business Solutions of Vale Asia·Pereira(Alexandre Pereira)Mr. Wang said:“For us,The cooperation with XCMG will add to our long-term partnership with China.,At the same time, it will help us take another step towards more sustainable mining.。Our goal is to work with global partners.,Further develop and co-create technologies that respect the environment and enable us to achieve zero emissions。”

Future,XCMG Brazil will speed up the construction of smart factories,Enhance localization capacity,Promote the synergy of the local industrial chain,Establishment of the Brazilian Institute,Give full play“1+6+N”R & D advantage,Focus on the design and manufacture of core components、Intelligent、Unmanned、Lectric technology development field,Contribute to Brazil's Green and Sustainable Development。

XCMG Brazil will continue to accelerate“High-end、Intelligent、Greening、Service-oriented、Internationalization”Industrial transformation and upgrading,Promoting South American Integration,Engineering construction and sustainable development in South America、Contribute to Xugong's efforts to build a a community with a shared future for mankind.、Chinese power!

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