April 18, 2023，Hitachi Construction Machinery Sales（China）Ltd. held an offline media communication meeting.。Mr. Cheng Xiaoming, Managing Director, had face-to-face exchanges with friends from the media.，This paper discusses the strategic upgrade and brand management of Hitachi Construction Machinery in the new market environment.，It conveys the high-quality innovation ability of enterprises for various business fields and application scenarios.。

Hitachi Construction Machinery Holds Media Communication Meeting on China Business Development

For Hitachi Construction Machinery's business in China，2023 is a landmark year.。Last November，After optimization and reorganization，Hitachi Construction Machinery Sales（China）Establishment of a limited company，The aim is to further improve the company's operating efficiency.，Continuously consolidate brand competitiveness。At the same time，Born to adapt to the new fourth national standard 6ASeries of excavators are grandly launched，The industry standard of green construction machinery has been brought to a new height.。February 2023，More“Chinese characteristics”YesCSeries of products are on the stage，Put more outstanding environmental protection value、Operation efficiency and cost performance to Chinese customers，And launch simultaneously“Orange heartCAREService package”；In April this year，The new president of Hitachi Construction Machinery Co., Ltd., Xianqi Zhengwen, took office.，China's business has also ushered in new opportunities under the adjustment of Hitachi's global strategic layout.。

At the communication meeting，Mr. Cheng Xiaoming, Managing Director, introduced the contents of brand and strategic upgrading.，And in the media interview link to answer questions of concern to journalists and friends.。He said：“Hitachi Construction Machinery has been operating in China for more than 20 years.，We are in the product、Service、Industry collaboration、It has accumulated rich experience in market development.。Hitachi Construction Machinery has always attached great importance to the changes in China's business environment and the real needs of customers.，And actively respond to this change.，It is committed to promoting the continuous optimization and upgrading of all aspects of the cause.。”

 

Mr. Cheng Xiaoming, Managing Director, was interviewed by a group of reporters 

In recent years，Green innovation and intelligent manufacturing have become two major trends in the transformation and upgrading of China's construction machinery industry.。Just green manufacturing、Mining revolution and other hot topics of general concern to the media，Mr. Cheng Xiaoming, Managing Director, had an in-depth communication with the guests present.。New product promotion level，New 6ASeries engines are equipped with a high-end ceramic aftertreatment filter，Urea-free design is adopted.，Achieve high combustion efficiency and low pollution emission。CSeries of new models also have high-quality environmental protection attributes.，It fully conforms to the working conditions and customer habits of the Chinese market.，With low fuel consumption、High efficiency、The characteristics of high cost performance have been widely praised.。

During the two sessions this year，The construction of green mines and the construction of intelligent mine system have become the focus of heated discussion among professional representatives.，Hitachi Construction Machinery not only has high-power mining machinery which is popular in the market，With more helpConsiteReal-time response system、Global e-ServiceManagement System、Consite MineMonitoring and analysis system and other advanced technical means，Assist the effective scheduling and personnel-reduction management of mine resources，It provides a forward-looking solution for digital mining.，It has been widely recognized by large mine customers at home and abroad.。At present，Hitachi Construction Machinery is actively promoting the landing of remote management and artificial intelligence technology in China's mining industry，Help the full liberation of industry productivity。

In addition to the promotion of new products and the optimization and improvement of solutions，Hitachi Construction Machinery Continues to Extend Business Areas、Expand the service radius。As in the leasing business.，Rent for sale、Rent and buy、The mode of renting and renting meets the needs of customers with different budget levels.；High-standard certified second mobile phone to achieve outstanding cost performance；Sound remanufacturing system endows enterprises with higher industry value。

In addition，Hitachi Construction Machinery adheres to the road of public welfare，More than 500,000 square meters have been built in Horqin area of Inner Mongolia“The forest of construction machinery”，The desert greening action carried out for 20 consecutive years has greatly improved the local ecological environment.，And sustainable economic and social development。2023，Hitachi will continue to carry out corporate social responsibility work.，Build a solid barrier for windbreak and sand fixation with persistence in public welfare undertakings。

This global strategic layout adjustment is regarded by Hitachi Construction Machinery Group.“Second venture”，2023 that has entered the implementation stage-The medium-term business plan for 2025 is of great significance。After completing the construction of the new strategic system,，The business of Hitachi Construction Machinery in China also shows a new atmosphere full of vitality.。Innovation on demand at the product end，Full development of channel construction、Extension and expansion of service content.。Facing the continuous opening of China's super-large-scale market and changing customer needs.，Hitachi Construction Machinery insists on innovation as the starting point，Take the road of high-quality localized operation，With customers、Partners jointly welcome the new stage of development in China。