April 18, 2023，Hitachi Construction Machinery Media Communication Meeting Held in Beijing Four Seasons Hotel，Hitachi Construction Machinery Sales（China）Mr. Cheng Xiaoming, the managing director of the company, announced a series of new measures to adjust the strategic layout of the group.，Deliver to the whole industry and market that Hitachi Construction Machinery focuses on future development、Confidence and determination to further develop the Chinese market。

Hitachi Construction Machinery Holds Media Communication Meeting on China Business Development

2022，The 20th National Congress of the Communist Party of China was successfully held.，Will“Actively and Steadily Promote Carbon Peak、Carbon neutral”Write a report，Strive to achieve“Double Carbon”The target is already in politics.、The business community and the whole society have reached a high degree of consensus.。At the two sessions this year，Expert representatives made suggestions one after another.，Call to vigorously promote the green development of construction machinery industry。As a green pioneer in China's construction machinery field，Hitachi Construction Machinery has always been guided by industry standards.，Meet every challenge with the strength of global R & D innovation。In construction machinery“Guo Si”When the emission standards are formally implemented，Hitachi Construction Machinery Products Successfully Completed from 5ATo 6AA series of iterations，Control the emission of pollutants at a low level，Use effective actions to help the landing of new policy requirements。

From daily operation toCSRActivity，Hitachi Construction Machinery always adheres to the concept of green innovation.。In the Chinese market，Hitachi provides economical and environmentally friendly recycling equipment and accessories.，Enrich users' choices by building a resource reuse system；In the last 20 years,，Hitachi Construction Machinery Insists on Desert Greening Action，More than 500,000 square meters have been built in Horqin area of Inner Mongolia“The forest of construction machinery”，Highlight the responsibility of enterprises to help protect the ecological environment。

In recent years，Hitachi Construction Machinery's Global Business Strategy Enters a New Stage，The direction of China's market development has not changed.。Last year，Sales of Hitachi Construction Machinery after Optimization and Reorganization（China）Establishment of a limited company，Initiated a series of changes for the Chinese market，Continuously improve and strengthen the value chain system。February this year，New Company Launches Chinese Market ExclusiveCSeries of products，Blend in“4C”（Construction、Customer of China、Cost、Comprehensive Performance）Idea，Through cost reduction, efficiency enhancement and rich security、Fine design，To create more abundant application value for Chinese customers，It has received good market feedback since its listing.。At the same time，“Orange heartCAREService package”The launch of，The customer service experience is further optimized.。At this stage，At 6AAndCSeries of new products as the core，Hitachi carries out extensive sales of new machines、Certified two mobile phone business、Equipment leasing、All types of business such as spare parts supply，Covering the whole life cycle of product application，Flexibility to meet different industries、Rich needs of customers of different sizes。

At the communication meeting，Mr. Cheng Xiaoming, Managing Director, elaborated on the innovations that Hitachi Construction Machinery is actively promoting in China.，And answer questions raised by journalists.。He said：“China is one of the most important strategic markets for Hitachi Construction Machinery in the world.，It has always been strongly supported by the headquarters.。To achieve a higher quality of localized operations，We will start from the needs of customers in various industries.，In the introduction of technology、Product upgrade、Service enhancement、Business development、Increase efforts in supplier alliance and other aspects，The development of various undertakings is more in line with the reality of the Chinese market.，Greening of Construction Machinery Industry、Intelligent development contributes.。”

 

Mr. Cheng Xiaoming, Managing Director, was interviewed by a group of reporters 

Facing more optimized industry supervision and more diversified market demand，Hitachi Construction Machinery is ready，Launch a comprehensive response，Promote the continuous improvement of their competitiveness and brand influence.。At 2023-2025 new medium-term business plan as the goal，Hitachi Construction Machinery will cooperate with all partners，Implement the strategic deployment of the Group，Provide full life cycle solutions for Chinese customers，Open up a broader world in the Chinese market。