May 12-15, 2023，The Third Changsha International Construction Machinery Exhibition, which has attracted the attention of the industry（Hereinafter referred to as：CICEE 2023）It was held again after two years.。Domestic and foreign brands that have been active in China's construction machinery market for a long time have displayed the latest concepts.、Technical and operating results，Bring excellent solutions with broad application prospects to the audience。Hitachi Construction Machinery this time with 6AA series of new products were unveiled，Highlight the innovative strength of the Group to keep up with the industry trend，And with a unique way of on-site communication and the first limited flash event to gather popularity.，It conveys the strong confidence of Hitachi Construction Machinery in the Chinese market.。

Hitachi Construction Machinery Exhibits at the 3rd Changsha International Construction Machinery Exhibition

Changsha International Construction Machinery Exhibition was founded in 2019.，It is a newly rising international industry event after the three major global construction machinery exhibitions.。CICEE The exhibition area of 2023 is about 300,000 square meters.，The number of exhibitors is about 1500，35 of the top 50 companies in the world participated in the exhibition.，Its scale、Level、Professionalism and influence are increasing year by year。The third exhibition of Hitachi Construction Machinery，Products and solutions with industry-leading values，It shows that the leading enterprises think about innovation and tap the market demand.。Hitachi Construction Machinery Sales（China）Mr. Cheng Xiaoming, Managing Director of Limited Company, was present together with business experts.，Through in-depth and detailed exchanges, professional audiences can enhance their understanding of Hitachi's products and services.，Optimize and enhance brand value。

Responding to the tide 6ASeries leads industry innovation

The Changsha exhibition is Hitachi Construction Machinery 6.AThe first large-scale exhibition after the series of products were officially put into production，Bring togetherZX200C-6A、ZX520LCH-6AAndZX900LCH-6AThree different levels of medium and large excavators。The audience can not only feel the excellent characteristics of the new generation of Hitachi excavators from zero distance.，It can also fully understand Hitachi's rich product line covering from mini models to super-large mining equipment.。

  

Hitachi Construction Machinery Hydraulic ExcavatorZX900LCH-6A

Hitachi Construction Machinery 6AThe series is consistent“Guo Si”A new generation of environmentally friendly products with emission standards，Green engine with rear filter and newHIOSArtificial intelligence hydraulic system，Delivers outstanding environmental value and smooth, efficient performance。On this basis，Hitachi Construction Machinery applies mature technology and management experience in Chinese market，Develop more in line with the needs of Chinese customers、High cost performance、Highly stableCSeries of products。Exhibition site，Solution specialists and staffZX200C-6AAndCThe application value of the series models is explained in depth.，He also exchanged views with the professional audience.。

Professional solutions for demand are fully implemented

In addition to the production and sale of new machines.，Hitachi Construction Machinery Overall Layout Leasing、 Accessory 、Second, mobile phones and application products.，It has achieved diversified development in the Chinese market.，And deeply trusted by customers。AtCICEE During 2023，Hitachi adopts a new way of dialogue and communication to display products and services.，Solution experts are on site at every session，Face to face communication and interaction with the audience，Gold medal service lecturers are invited to answer questions and solve doubts for customers on the spot.。

Last sessionCICEEThe intelligent solution of Hitachi Construction Machinery Mine, which has aroused heated discussion in the industry.，This time, it has become the focus of attention.，Experts attending the meeting are interested in Hitachi Construction MachinerySolution LinkageThe comprehensive solution is interpreted in detail.，The value of its industry innovation has been recognized by the government.、Full recognition of partners and mine customers。At the same time，Second-hand leasing solution with cost reduction and efficiency enhancement、Application product solutions and very large equipment solutions to meet the needs of special industries，As well as service accessories solutions that have attracted the attention of Chinese customers.，It shows Hitachi's quality strength in industry support and customer value creation.。

Promotion +Flash wonderful interaction to enhance marketing value

It is different from previous exhibitions.，Hitachi Construction Machinery is inCICEE The concept of pop-up store was introduced for the first time in 2023.，The limited flash activities of the exhibition carried out on the spot increased the popularity and vitality of the booth.。Visitors can buy exquisite excavator models at the Hitachi Construction Machinery pop-up shop.，And include a customized version of that accompany cup.、Tea set、Throw pillow、Dress、Assemble building blocks、Trolley case、Portable power bank、Car vacuum cleaner and other exquisite gifts。In addition，Hitachi Construction Machinery took the opportunity of the exhibition to announce a new promotional campaign.：520 Fan Festival。

In the new generation 6AUnder the continuous optimization layout of series products and one-stop full life cycle solutions，Hitachi will continue to work with partners，Develop high-quality innovation，Green for Construction Machinery Industry、Intelligence、Sustainable development provides more abundant impetus.，It also provides strong support for customers' career progress.。